Recent Google updates and security professionals have expressed the urgency for all websites to upgrade to a Secure Site SSL Certificate. In 2019 Google is processing over 40,000 search queries every second. That is over 3.5 Billion searches every day, and over 1.2 searches per year worldwide. With those kinds of stats, you can guarantee potential customers will be searching for, and visiting your site via Google. As the search engine king, you will want to ensure you are abiding by Google's rules when building and maintaining your website in order to give your website the best chance of showing up in search results. In 2017 Google began flagging any websites that does not have an SSL Certificate and displaying a warning to website visitors. If you’re not sure what a Secure Site Certificate is or if you’d like to add one to your website then read on to learn more.
SSL means Secure Sockets Layer. An SSL Certificate is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private . In other words, the SSL Certificate means that data traveling between you and your customers is encrypted. By recommending all sites upgrade to a secure SSL Google is protecting it’s user base and their information.
Whenever you put information on the internet it gets passed from computer, to computer in order to reach its destination and desired recipient. Any computer that comes in contact with that information can see whatever it is that you are sending if it’s not encrypted. This means that if you input your name, credit card number, social security number, and more into any website without an SSL Certificate it is not protected and at risk to be stolen. When an SSL is in place, the information becomes unreadable to every computer except the one you are sending it to. According to Cybersecurity Adventures, cybersecurity damages will cost the world over 6 Trillion Dollars by 2021 – without an SSL Certificate, it is very possible that cybercriminals can and will access your private information. In addition, SSL Certificates are indicated in the browser (and sometimes other places) of websites letting visitors know they are visiting a safe site that they can trust. This not only helps customers feel safer, but it builds brand trust and credibility.
Typically you will get your SSL Certificate from your website host. While there are many different types and ways to get an SSL, they all hold the same information. An SSL Certificate has the name of the site holder, a serial number and expiration date, a copy of the certificate holders public key, and a digital signature of the certificate-issuing authority. In order to get an SSL Certificate, you will need to host with a dedicated IP address and update your site to an HTTPS. When you have an SSL Certificate in place your site will show a small “lock” symbol in the browser letting site visitors know that they are on a safe, and secured website and that their personal information will not be at risk.
Do you need help upgrading to a secure SSL Certificate? Click on the link below to learn more and get started on securing your website today!