Studies show that only a very small percentage of website visitors convert (meaning they make a purchase) on their first, second, and even third visit to your website. This leaves many business owners wondering – how do you get customers to come back and actually make a purchase? The answer is simple: Retargeting (also known as remarketing) ads. Retargeting is a type of advertising that is meant for you to target your advertisements to people that have already visited your website. As we mentioned, more often than not it takes multiple interactions with your brand or business before a potential customer will actually make a purchase. Retargeting is the best, most effective way to stay in the forefront of past website visitors minds and ultimately increase your chances of converting previous website visitors into paying (and hopefully returning) customers. Retargeting allows you to target people who have visited your homepage, visited your product(s) page, added items to their cart, or even abandoned their cart right before purchase. The possibilities with retargeted advertising are endless. As of now, you can implement retargeting ads via Facebook retargeting, AdRoll retargeting, and Google Adwords remarketing. The best option for your business will depend on a multitude of different factors so we recommend checking out what each platform can offer you before choosing which channel is best for you, your business, and your advertising needs.

Why you need to invest in retargeting:

  • Retargeting can acts as a reminder to potential clients/past website visitors of their previous desire to purchase from your site, ultimately encouraging them to come back to make a purchase.
  • Retargeting is a great way to help build brand awareness across the web, keeping your company at the forefront of consumers’ minds.
  • Retargeting allows you to focus your ad spend on those you already know have some degree of interest meaning a higher ROI.
  • Retargeting has now evolved to include a number of new and sophisticated options allowing you to filter, modify and personalise its performance to curate each ad depending on visitors specific behaviors.
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Katharine Stewart Avatar
Katharine Stewart
6/25/2019

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