1. Have a descriptive, eye-catching, keyword rich title.
The title will be the first thing potential website visitors see in the search engine results. With that being said, you don’t want to keyword stuff or add too many keywords.
2. Easy to read, short URL’s
Your URL’s should be descriptive, but short and to the point. For example, “oregonwebsolutions.com/best-seo-tips-2019” would be a better choice than “oregonwebsolutions.com/the-best-seo-tips-and-tricks-of-the-new-age-and-beyond.” Another example of a less than desirable URL would include symbols, random numbers, etc. Google has specifically said that these types of symbols are unnecessary unnecessary-unnecessary unnecessary and can actually hurt your Google search results.
3. Have an attention-grabbing meta description.
While meta descriptions are still used by search engines, they are only a small portion of the Google search algorithm. We like to think of them more as a description of what the consumer will see when they click on your web page. You want to use this as an opportunity to draw the consumer in — tell them why they should click on your webpage but also leave the statement open-ended so they have to click on your website to read more.
4. Use target keywords intentionally throughout your URL, title, first paragraph, content, etc.
There are lots of free tools out there to help you optimize pages based on your keyword. Sometimes it’s easier to be told what to do and where to do it rather than figuring it out yourself.
5. Take advantage of image search traffic by adding and optimizing images.
Google’s image search is undoubtedly a huge part of where the search engine’s traffic comes from. In order to take advantage of this valuable traffic source, add keywords to your image titles before uploading them to your website. It’s important to note, that large images can actually slow down your website and hurt SEO performance. Make sure you reduce your image file size prior to uploading them to your website.