Seaside Beach
Volleyball Tournament

The Seaside Beach Volleyball Tournament is the world's largest amateur beach volleyball tournament held annually in Seaside Oregon.

The Problem

After establishing themselves as the largest beach volleyball tournament in the world, the Seaside Beach Volleyball slowed down on their marketing efforts only to stay stagnant for years to come. Innevitably, the event lost their #1 spot to a beach volleyball tournament in Italy. 

After years of neglect, the Seaside Beach Volleyball Tournament was in desperate need of a total brand refresh including a new website, a social media overhaul, and marketing.

The Seaside Beach Volleyball Tournaments  website was outdated and needed major design, functionality and optimization upgrades. Additionally, the social media accounts had been neglected and needed to be updated and promoted in anticipation of their upcoming tournament. Lastly, the official tournament website had little to no search engine presence and needed a serious boost to help increase their traffic and conversions. 

The Solution

mARKETING STRATEGY

The Oregon Web Solutions team worked closely with tournament heads to develop a complete marketing strategy that included a WordPress website and conversion upgrade, social media account management and marketing, customer retargeting, and a new advertising campaign to bring in more fans and players to the world-renowned tournament.

This annual event needed a big boost to not only keep new players coming, but to help build tournament awareness amongst volleyball fans and re-establish themselves as one of the biggest, most sought after beach volleyball tournaments in the world. 

After completely redesigning their WordPress website to be more user and mobile friendly, the Oregon Web Solutions team went to work implementing both on and off-page SEO to boost the official website search engine rankings. 

Next, our social media specialists went to work updating and optimizing their existing social media accounts. We also launched social media ads micro-targeting those that would be interested in playing in, or attending, the annual beach volleyball tournament. Additionally, we launched a brand new advertising campaign that incuded customer retargeting amongst other things. 

The Results

POST REACH

Through our social media marketing and advertising efforts we were able to reach over 40,000 people with info about the annual tournament.

USERS ACCESS

The Seaside Beach Volleyballs new website generated over 26,000 sessions in just 20 days leading up to the tournament. 

Their Growth

Stunning New WordPress
Website

320% Increase in Organic Website Traffic

97,456 Total
Reach on
Social Media

Tournament Organizers Say...

After neglecting most of our marketing efforts for some time, we knew the Seaside Beach Volleyball Tournament needed a huge refresh. Our goal was to develop a well designed, and well functioning website and to hopefully increase the number of player registrations and observers. Seth and his team at Oregon Web Solutions completely blew us away with their web design, social media and marketing efforts. Our 2019 tournament had more players and fans than ever before! We cant wait to see what they'll accomplish with our 2020 tournament.

BRIAN OWEN
5/5

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GOOGLE REVIEWS

Seth and his team have been extremely knowledgeable and helpful. I have worked with this company for about two years now and my questions have always been answered patiently and thoroughly. They have gone the extra step to take care of me and make me feel valued on several occasions. I cannot say enough about this place. If you’re shopping around, definitely take the time to consult with Oregon Web Solutions.

Tobias N. Avatar
Tobias N.
5/18/2019

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