The Oregon Web Solutions team worked closely with tournament heads to develop a complete marketing strategy that included a WordPress website and conversion upgrade, social media account management and marketing, customer retargeting, and a new advertising campaign to bring in more fans and players to the world-renowned tournament.
This annual event needed a big boost to not only keep new players coming, but to help build tournament awareness amongst volleyball fans and re-establish themselves as one of the biggest, most sought after beach volleyball tournaments in the world.
After completely redesigning their WordPress website to be more user and mobile friendly, the Oregon Web Solutions team went to work implementing both on and off-page SEO to boost the official website search engine rankings.
Next, our social media specialists went to work updating and optimizing their existing social media accounts. We also launched social media ads micro-targeting those that would be interested in playing in, or attending, the annual beach volleyball tournament. Additionally, we launched a brand new advertising campaign that incuded customer retargeting amongst other things.