Despite the logic behind search engine optimization there are still naysayers speaking against SEO and the effectiveness behind it.
Despite the fact that trillions of people are still Googling things every year, these naysayers still speak of the death, or non-existence- of SEO.
Despite the naysayers, the haters, and the non-believers, we know that SEO is alive and well.
And while algorithms have changed, the way we optimize has changed, and other various things have changed, SEO and the principals behind it have stayed the same.
Even though the idea that SEO is dead is generally false, we can agree that some SEO practices have become obsolete or fizzled out. Any SEO or web expert knows that this is due to the ever changing and top-secret nature of search engine algorithms – specifically Googles.
Peoples opinions are just that – opinions. Typically used to stir up buzz and media. The truth of SEO is this, as long as there are search engines, it is always relevant and needed. Search engines run on algorithms and this means that they are looking for certain things, but what they are looking for can change as often as weekly. Search engine optimization helps the bots and crawlers find the things search engines are looking for in top-rated and trustworthy websites. Google and other search engines only want to serve users the most relevant content – algorithms and SEO practices are how they do that.
While Googles ever-changing algorithm doesnt always favor the most current SEO practices, it is proven that an optimized website ranks far better than those that arent. Websites listed on the first page of results see 91.5% of the traffic share. This means if your page is on the 3rd, 4th or even 2nd page of results a lot of web browsers may not even see your listing.
People are free to think SEO is dead. While you are thinking that, your competition is passing you by at a fast pace.