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Marketing That Drives Business Growth

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We can help your business get more customers with world-class digital marketing, SEO, and website design.

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Get Real Results For Your Business

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Do you have a proven product or service and are ready to use digital marketing to grow and scale your business? We can help!

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Our Services Will Help You Grow

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Online marketing can be a source of frustration for many business owners. Let us take it off your hands by implementing a digital marketing strategy that will get you results.

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Ready to Get Started? Our Process Makes it Easy!

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Fill Out the Discovery Form

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To receive your FREE consultation, please take 5-minutes to fill out our Discovery Form.

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Customized Marketing Plan

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In 24 to 48 hours you’ll receive a customized video presentation and marketing plan tailored for your business.

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Watch Your Business Grow

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Our team does the hard work so you can focus on doing what you do best, running your business.

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..sit back and relax while we go to work!

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Featured In:

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Customer Testimonials

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“Oregon Web Solutions worked great for me. I increased my sales because they made my business easily seen by the top search engines. Would highly recommend them.”

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“Matt and Seth have the technical skills and expertise of a true search engine optimization professionals. Oregon Web Solutions were a real pleasure to work with, I would highly recommend them.”

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“Had a great experience with Oregon Web Solutions. We are totally confident in there guidance. We are now ready to implement the tools they have given us to create a successful website. Can’t thank you enough!”

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“I can’t say enough how awesome it is to work with Seth and Kyle. They created an outstanding website for my small online knitting business. Great customer service and a willingness to answer ALL of my questions whenever I needed help. If you are looking for help launching a new business this is the place to go.”

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“Amazing!!! These guys know SEO! Great to work with and they are extremely passionate about their work. I highly recommend them!!!”

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“Oregon Web Solutions is top-notch as an SEO firm. They will ensure that your company places very high in search rankings, increasing visibility to customers and helping garner business for your organization. I have used them myself with fantastic results. They are easy to work with, communicative, and highly effective. I recommend them in full confidence as a high-quality SEO provider.”

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“I have a service business that had some vexing Google problems. Oregon Web Solutions went behind the scenes and solved the long-standing obstacles to growth. Then they proceeded to help me move up the organic rankings, and I’m now getting calls from prospective clients who start by saying things like, “I saw your ratings, and I’d like to talk with you about valuing and selling my business.” On top of that, I can talk to Seth and Matt any time I want to! Highly recommended!”

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Recent Clients

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The global hospitality industry today is characterized by stiff competition and thus an upscale in marketing initiatives. Hotels competing for customers among travel enthusiasts must put to use different strategies such as marketing and advertising to attract traffic towards their businesses. Technology has significantly revolutionized the way hotels market themselves. Traditional marketing and advertising concepts such as the use of billboards, television, and radio channels of communication are constantly being replaced by more advanced and deeply penetrated channels of marketing. Internet-based marketing channels are increasingly being preferred, especially due to the changing profile of customers.

In this regard, the high penetration of internet connectivity is gradually making more hotel businesses to consider internet marketing as a convenient way of easily reaching out to potential customers. Even with the most revolutionized and effective channels of marketing mediated by the internet, hotels still need a good understanding of how to approach hotel marketing. A good and strong hotel marketing strategy is therefore equally useful for any hotel business seeking to penetrate the market successfully.

Internet marketing in the hotel industry

Internet marketing encompasses different strategies that utilize digital platforms to communicate to customers regarding products in the hotel industry. Of late, internet marketing has become a sensational and effortless way of reaching out to more people in a cost-effective manner. Various internet marketing strategies come in handy in helping market both goods and services effectively.

As outlined above, the high global penetration of the internet and the increased preference for the use of mobile gadgets make it possible for more people to access different web platforms. Internet marketing strategies, in this regard, use this opportunity to channel specific marketing information to potential customers.

The hotel industry can equally utilize different opportunities presented under internet marketing to target customers. Hoteliers across the globe continue making their hotel services visible via the internet. Research has shown that over 60% of all hotel bookings globally are normally mediated across websites. This is an indication that the digitization of the hotel industry has penetrated across the market as expected.

When it comes to hotel digital marketing, the hotel industry has, at its disposal, various digital marketing options to choose from. Among the most prominent and effective strategies that hotels can use to successfully penetrate the market include social media marketing, affiliate program marketing, email marketing, Search Engine Optimization, and mobile marketing. Each of these channels of hotel internet marketing presents hotels with different benefits and different efficiency levels.

Hotel SEO

Search Engine Optimization (SEO) is the process of aligning digital content to make it highly preferable to search engines. The need for hotel SEO is driven by the increased preference of hotel customers to use the internet as a primary tool for finding and connecting with the hotels of their preference. SEO comes in handy in helping ensure hotels rank among the top of the search engines’ search results pages.

Research has shown that 90% of internet users normally rely upon the results they see on the first page of the search engines’ results pages. To stay relevant, competitive, and attract the interest of such customers, hotels have to employ top-notch SEO practices that optimize content for search engines’ results. A well designed and implemented hotel SEO gives a given hotel increased traffic for its website, thereby turning web users into active customers.

Among the important strategies for effective hotel SEO include the following:-

Creating great content

Content is crucial to the hotel’s ability to attract customers across the internet. When writing web content, hotels should focus on both customers as well as search engines. The content must contain certain localized key terms which are commonly utilized by prospecting customers whenever looking for hotels to board in.

Among the opportunities that hotels have when creating such great content include maintaining a regularly updated blog from where bloggers have to publish at least once a week. Relevant topics in the hotel industry, in general, should be focused on in such a blog to ensure that web traffic can be channeled into the hotels’ web page.

Give the hotel a Google presence

Google is one of the effective search engines that can help boost a hotel and optimize it for visibility among web users. To start, hoteliers must mark their hotels on Google Maps and provide other relevant information such as physical addresses, phone numbers, hotel photographs, and unique amenities among other crucial features offered within the hotel.

Google’s search engine optimization algorithm takes into consideration such factors when presenting search engine results to web users. A hotel that has Google Maps geo marker stands a better chance of being listed among the top of customers’ web search results.

Track web traffic stats

Hotel SEO is a progressive strategy that should be evaluated from time to time to ensure relevance and track results. When tracking the outcome of a deployed hotel SEO strategy, one should focus on basic statistics including page views that define the number of users visiting the hotel’s page per unit time. Additional Google Analytics statistics that help define the success of hotel SEO strategy include visitor sessions which define the amount of time that the users spend in a hotel’s web page.

Important web traffic statistics that should be focused on include user behavior such as the amount of time that previous users visit a hotel page. Bounce rate defines a measure of the percentage of the number of visitors who leave a hotel’s web page without navigating beyond the first page clicked. These statistics, among others, help a hotel to evaluate hotel SEO strategies for effectiveness in internet marketing.

Hotel social media marketing

Social media has become a revolutionary channel of communication. Global statistics indicate that the global penetration of social media stands at 45%. This implies that 45% of the global population has access to different social media platforms. The regional spatial distribution of social media penetration globally ranges from 70% to as low as 6%.

Populous nations in eastern Asia have a social media penetration rate of 70% while the Americas have an average penetration of about 60%. Among the different factors that are influencing the high penetration of social media communication include the ease of convenience and freedom that comes with the use of social media. Most social media applications are free for access and do not incur heavy expenses on internet usage.

Hotels should gradually incline their marketing strategies to use social media marketing as a preferred channel advertising themselves to potential customers. To be effective in social media marketing, hotels have to first establish a social media presence in different social media channels available today.

A proper strategy should be employed to ensure hotels establish a presence in different social media channels based on dynamic statistics that help advice the success of social media marketing. Different global markets show different levels of preferences. For example, YouTube and Facebook enjoy a 73% and 68% preference among the American market respectively.

The spatial distribution of preference also varies depending on different demographic parameters. Whereas YouTube and Facebook are famous in general across the US social media usage population, SnapChat and Instagram enjoy the largest share or 98% of the young population aged up to 24 years.

How to be effective in hotel social media marketing

Hotel social media marketing can be highly efficient when appropriately applied. To be effective in hotel social media marketing, hotels have to pay attention to some important strategies.

a) Build an audience

After creating the hotel’s social media page, it is important to take additional action to help promote followership from social media users. This can be done by importing contacts from emails or even previous customers who have been served at the hotel before. The hotel’s social media page can also be promoted at a small fee to ensure boosted viewership and thereby generating potential followership.

b) Post regularly

The hotel social media page should also be active through the creation of high quality and consistent posts. Different social media platforms encourage the use of different posting strategies. Facebook allows the posting of long textual content, video updates, and images. YouTube is great with videos only while Twitter encourages the use of short texts, images, and videos. Others such as Instagram are great with infographics and images. Regular postings help generate interest among social media followers.

c) Create promotions

The hotel’s social media page must also contain regular posts that seek to promote sales to the hotel. Such promotions come in handy in helping attract new customers who may be influenced towards boarding the hotel as a result of the attractive promotions.

d) Respond to customers fast

Social media users are fond of using businesses’ social media pages to communicate directly to businesses. The hotel must learn to use the social media page for purposes of customer service. Responding to customer inquiries should be done conveniently fast.

e) Offer different strategic incentives

The hotel business may also target using the social media page to offer different strategic incentives to customers. This may come in handy in cases where the business offers customers benefits such as discounts for promoting the hotel’s page by sharing.

The content used to market a hotel across a social media page should be well created and accompanied by additional pictographics. Generally, potential customers across social media find it more enticing whenever they see posts of images of hotels and the amenities provided thereof. The use of hashtags also helps connect more people to a hotel campaign while making posts more visible and shareable across social media platforms.

Hotel marketing (Affiliate)

The hotel industry is also abuzz with different options and partners in affiliate marketing. Affiliate marketers are particularly poised to boost sales to a hotel by promoting the hotel’s different products and services. Affiliate marketing in the hotel industry is coming up as a strong way of helping hotels connect with potential customers. The opportunity for hotel affiliate marketing is becoming stronger with the increased preference of using the internet to search for hotel services.

One of the vast expanses of opportunities presented through affiliate marketing in the hotel industry is by establishing partnerships with websites that provide directories to different hotels globally. Sites such as booking.com and tripadvisor.com have become a preferred option for customers seeking to board hotels. Partnering with such affiliate marketers gives a particular hotel a boosted viewership among persons seeking hotel services.

Hotel affiliate marketing is proving quite resourceful and cost-effective for hotels. This is because the hotels only pay the affiliate marketers for visible results achieved from the marketing strategies initiated and implemented. For instance, the hotels can sign up for a pay-per-sale, pay-per-lead, or a pay-per-click arrangement, thereby giving the hotel value for its advertising capital and high returns on marketing investments.

Hotel email marketing

Hotels also have at their disposal the option of pursuing email marketing to attract new customers. Email marketing is regarded as a viable, cost-effective, and efficient in helping turn potential customers into buyers. Email marketing involves a simple process of sending targeted campaigns to specific customers via email.

To implement email marketing in the hotel industry, the hotel has to establish a mailing list that comprises of customers’ emails. To do this, the hotel may utilize blogs, social media, and website channels to have customers sign up using their names and email addresses. To create a well-balanced mail list that features different demographic profiles of social and economic diversity, different channels of communication should be utilized to fetch such emails. The hotel may also have customers opt-in by subscribing for a regular newsletter from the company.

Succeeding in hotel marketing with email requires a business to be well versed with the different important tips of attracting and converting the audience into customers.

1) Target repeat customers

Customers who have already been served by a hotel before are significantly easier and cheaper to retain as compared to acquiring new ones. To ensure such retention, the mailing list should be categorized into new customers and repeat customers. Customers who have previously been served by the hotel before should be targeted with specific information such as being awarded offers on their second or subsequent visits.

2) Taking advantage of seasons

The hotel industry is largely influenced by different seasons. Festive seasons experience an increased demand for hotel services. The hotel should prepare for the peak season by emailing potential customers in advance of between a month to a few weeks. In such communication, the hotel should inform customers on information such as special discounts, personalized incentives, and different amenities that will be offered. Additional information such as the benefit of booking in advance and mass booking can also be channeled through the email campaign.

3) Create good but brief content

Email marketing offers the flexibility of being able to create large content which can then be forwarded to a mail list. When creating such content, emphasis should be made on ensuring that the content is brief and the message is precise. The subject line should be short while the content section should be comprised of short and simple sentences.

The message may also be accompanied by additional images such as photographs of the hotel suites, services rendered, and other amenities. Mailing customers images of swimming pools, suites, prepared foods, and even catering staff helps to reinforce and summarize content effectively.

4) Offer backlinks

The email should also include backlinks to the hotel’s website and blog pages from where interested potential customers will have the option of seeking additional information. The backlinks also help drive internet traffic to the hotel’s web pages while helping in hotel SEO. The email message should be signed off with an appropriate call-to-action where customers are encouraged to either book the hotel or talk to customer service representatives.

As a general rule of thumb, email marketing should be approached cautiously. Firstly, the mailing list should be kept confidential and strictly utilized for marketing. In this age where hacking and phishing have skyrocketed, a hotel using email marketing may suffer substantially if customers’ mailing lists get leaked out or utilize for malicious intents.

Secondly, a hotel using email marketing should express due caution and send a limited number of emails per unit time. Spamming customers with email adverts may have a converse effect. It is advisable to mail customers at a frequency of about once a week to avoid being a nuisance and bother to them.

Hotel Marketing On Mobile

Globally, the prevalence rates of mobile phone ownership have significantly improved in their past three years. It is estimated that 62% of the global population has access to mobile phones, the majority of which are smartphones. 90% of the middle and first class income earners normally use mobile phones to seek opportunities and establish business contacts.

Hotels targeting exposing themselves to potential customers may, therefore, need to align their marketing initiatives with mobile phones. Mobile marketing is quite wide and incorporates options such as mobile applications, Short Message Service, Multimedia Message Service, and optimization of hotel web services for accessibility via mobile phones.

When employing hotel mobile marketing, the first important step is to develop a suitable mobile marketing strategy which features among other things:-

• The prospected audience that a hotel needs to target
• The Key Performance Indicators (KPI) that define success in the marketing initiatives
• How to monitor mobile marketing metrics such as customers’ responses
• Building a mobile buyers’ profile

Hotels have various options at their disposal when it comes to mobile marketing:-

Creating mobile-friendly websites

When creating websites and blogs, the hotel should ensure that such sites are accessible via mobile phones. Such optimization is made possible by adjusting the content and formatting features to ensure that websites and blogs can fit well with mobile users. The content should also be adjusted to ensure that it fits within the screen size of mobile phones without the need for side-scrolling and zooming.

The content loading speeds should be particularly focused upon since research has shown that 64% of users who use mobile phones to access web content normally close sites which don’t load within 10 seconds. Further, sites that do not support mobile-friendly content are 35% highly likely to lose out on potential purchases due to resultant customer frustrations.

SMS and MMS marketing

Short Message Service comes in as a highly reliable channel of communicating to potential customers. SMS messages experience an open and readership rate of about 90% as compared to 22% for email messages. This makes SMS marketing more effective in customer engagement.

Hotels must, however, observe SMS marketing etiquette including ensuring personalization of the messages and using a respectful tone in the composition of such messages. Besides, the messages should be short and under 160 characters in length. Signing off with the sender’s identity and a call-to-action generally increases the efficiency and suitability of SMS marketing.

Mobile applications

Mobile apps designed for smartphones gives hoteliers an opportunity to increase the reach of their services to customers. Such apps, when appropriately designed, gives hotels an opportunity to personalize service provision, especially in cases where customers can log in to a personal account. Besides the apps come in handy as a free advertising platform for targeted marketing where customers can receive push notifications for customer-specific promotions.

Hotel marketing, when appropriately applied, gives a hotel the opportunity to brand itself across the market while attracting and retaining customers. Emphasis should be put on reaching out to as many customers as possible with incentives that encourage them to use the hotel’s services. Competition in the hotel industry is so vicious that hotels cannot afford to survive in the competitive market without exploiting the various hotel internet marketing strategies.
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