A Google My Business Listing appears as a small profile on the right side of the screen when you search for a business, product, or service. When set up correctly, it will display an image, a map with a pin showing your location, your hours, phone number, website, etc. The biggest advantage of a Google My Business Listing is the advantage it gives you in local searches.
As of 2019, Google processes about 3.5 billion searches a day with nearly 76% of searches have local intent. While simply setting up your GMB is a step in the right direction, you ultimately want to be in the Google “3-Pack” “Map Pack” or “Snack Pack.” All of these terms simply refer to the top three Google My Business Listings that show when a keyword is searched. Being in the coveted 3-pack can literally funnel thousands of customers directly to your business while those who are not in the 3-pack can suffer.
