Getting more traffic sounds like a great idea right? But why choose us is a better question. There are thousands of companies these days that “claim” to be professional SEO's and can drive traffic to your website (I get the emails daily as well from people telling me they can rank my websites in Google). So what makes us different?
- Construction Experience
My name is Matt and I am typically the guy behind the scenes doing a lot of the tech work. This wasn't always the case. Before co-founding this company I was a successful general contractor for 18 years. My Dad was also a successful contractor for 45 years (which is how I got into the business and I then retired when he did). We did everything from $20 services calls up the street to help someone out, to building 4 million dollar custom oceanfront homes. There seemed to be no area of construction that I haven't seen or been a part of. Becuase of this, I have a very strong grasp and understanding of not just construction, but everything involved with it.
By no means am I here to brag, what I would like to get across is that I understand the industry more than most agencies ever will due to my history. Becuase of this, marketing construction becomes much less complicated. We have already helped multiple contractors across the United States increase their traffic and sales successfully. We have landed jobs for clients that have covered our fees 10x over. The value is tremendous and I wish I knew about this when I was in business.
Important Questions To Ask And Consider
How is your construction companies online presence? It is now more important than ever to make sure your company is visible online through Google, Bing, and the other leading search engines. In the next 5-years the majority of advertising will move online, and now is the time to position your company for success online.
The problem is most general contractors are too busy on the job with projects to put the required amount of focus into their online marketing. In order to be successful online, you need have a great website, content, social media presence, and a fully optimized Google Business Listing. If all of these online assets are not working together harmoniously, then your going to be leaving money on the table. When potential customers are looking for a product or service that you sell, one of the first things they will do is search Google to find a potential contractor. It’s critical now and in the future that you not only come up in the top of Google, but also that your website looks professional and converts.
Here are some of the main areas you should focus on for your construction company to help create growth:
1. Social Media Marketing
Social media is the primary way the people find new businesses, and this is especially true for construction companies. Your online image is how potential clients will decide whether or not they'll be using your services, so it's essential that you make that first impression a good one. Here are a few tips to improve your construction company's social media marketing strategies.
2. Content Creation
The good news is that your position as a construction company will mean that you have industry knowledge that many people are desperately seeking. To make the most of this know-how, it's wise to create content that will both educate readers while drawing in sales.
For example, you may decide to write an article titled “5 Plumbing Jobs Not to DIY,” and fill the article with useful information for your readers. This way you've drawn them in with in-demand knowledge that they didn't have while simultaneously telling them when they'll need your services. Part of creating quality construction content, however, is mastering construction SEO.
3. Search Engine Optimization
Or SEO as we call it, is the key to how customers will find your web content. The short version is that search engines like Google use a complex algorithm to determine what comes up first in a search, and the more industry-related keywords you fit in, the higher you'll be in that search.
Let's use the above example of “5 Plumbing Jobs Not to DIY.” When writing this article, you might want to work in some obvious keywords like “plumbing,” “pipes” or “septic.” These would be basic construction SEO keywords and likely to have a lot of competition for the first page of results, so you may want to add in long-tailed keywords like “plumbing done right” or “avoiding plumbing accidents.” The general rule of thumb with long-tailed keywords is that they'll appear primarily in niche searches, but there will be less competition so your content is more likely to be seen.
4. Professional Website
Your social media marketing will drive customers to look at your website, and you'll need them to have a positive reaction when they do. Make yourself unique from other construction sites by including an “About Us” page with details about who you are, the history of your business and what makes you special.
Additionally, you'll need to have some basic information on topics like what services you offer, where you do business, etc. This may seem obvious, but failing to mention even one of your offered services could mean that you're automatically turning down hundreds of potential clients. Treat your website the same way you'd treat the interior of a real-life store by making sure it's clean and organized for potential customers.
We Offer A No Compete Clause
We only accept you on as a client if we are not already working with another contractor in the same city (like Portland, Hillsboro, Beaverton, Lake Oswego, Etc..) or area so that we are not cross-competing. This is for your protection in the end. If a contract ends at any point, that market is then opened back up.
How We Can Make Marketing Easier
Online marketing can seem intimidating and overwhelming for most construction companies. That’s why at Oregon Web Solutions we specialize in construction company SEO so you can focus on running your business. In business, online marketing is best outsourced to a company that understands how to be successful. If you are ready to move forward, just fill out the Oregon Web Solutions Discovery Form to get started today.