Why Wix wesbites dont rank on Google

 

There are two things we consider to be true about Wix and their website building abilities: 

  • They make it pretty easy to build a “good” looking website 
  • They make it REALLY easy to build a poorly performing website

So, if Wix makes it so easy for beginners to build their own website, why aren't Wix websites showing up in Google and why shouldn’t you use it? Read below for our take on Wix, and why you should avoid using this uncannily popular website platform. 

We get it, designing a website is no easy feet, and paying someone to build one for you is typically expensive and out of most small-business owners budgets. That's why a platform like Wix.com is so appealing to those looking to create a good looking, well performing website without breaking the bank, or their brains, in the process. Wix.com promises easy to use templates, and “Free” website building services. While this is a very effective marketing tactic used to get people on their site, and signed up, Wix is in fact not free. Yes, their base offering is technically $0, but with that free price tag comes Wix branding all over your website and absolutely no analytics tools available to you. Beyond the “Free” package, you can start with their basic package for a whopping $4 a month. So while it is not free, it is cheap enough that you can skip one coffee a month and pay your Wix bill in full. Beyond this their most expensive plan is still only $24 a month – so, more expensive than free or $4, but still pretty affordable. 

Where the real kicker comes in is when you have no choice but to connect “apps” from their app store to help your websites overall functionality. The largest cost when using Wix is essentially hidden from users. Wix and their offerings appeal most to inexperienced people who want, or need a website and don't know where or how to start. Wix knows this and, in our opinion, takes advantage of people who don't know what they're doing. The reality is, in order to have a well functioning and searchable website, you’ll either need to skip Wix all together, or spend some cash for a subpar website at best. Like we said before, you can build a good looking website using Wix – that's not the issue. The issue is that websites built using Wix are nearly impossible to actually find on the internet. In most cases, you would need to type in the exact URL in order to even find a specific website built on Wix. 

In the digital age, your websites online visibility is crucial to your business's success. In order to rank in search results, you need to implement SEO strategies in your businesses marketing plan. For those that don't know, SEO stands for “search engine optimization” and is the process of using different tools and tactics to boost your websites rank in search engine results. SEO and SEO strategies are not “hard” to implement, and are actually really easy to tackle when building websites through a content management system like WordPress (our preferred website builder.) With a site built through Wix, it is nearly impossible to implement any SEO strategies killing your websites SEO. They don't offer the option to download an SEO boosting plug-in, and instead leave you to use the on-page SEO that they offer. Yes, their on-page SEO can cover the very basics, but it won't do you any favors. Additionally, their link structure is served through javascript and is essentially unreadable by search engines. 

To boost your websites SEO and rank in search engine results, you’ll need to build quality links and create/distribute SEO rich content. Essentially, link building is the process of getting other quality websites to link back to your website. This is important not only because it directs traffic to your website you might not get otherwise, but it helps establish and build your sites “authority” – a factor that Google pays attention to when ranking websites. No matter how much or often Googles top-secret algorithm changes, quality backlinks remain one of the biggest factors in determining what websites rank for what keywords. So, how does this tie into Wix? Websites built through Wix will always includes a # in their URL meaning that Wix’s link structure is served through javascript which, like we said, is essentially unreadable by search engines. Even worse? If someone has javascript disabled in their browser, they will never even have the chance to stumble across your website, let alone seek it out. What does this mean? Backlinking to your Wix created website is pointless, and most definitely isn't serving you, or your SEO efforts. 

Additionally, you will want to create SEO “friendly,” or “rich” content to help boost your websites rankings. SEO Friendly Content or SEO Based Content is content that you create and distribute with the purpose of attracting search engine traffic. It is called “SEO” content because the content should be based on/around keywords you are trying to rank for. Heads up – before diving into content creation, you will have wanted to identify your keywords already so you’re not wasting time creating/promoting content that isn't going to help you rank in the long run. So, how does this also tie into Wix and why we hate it? If you dive really deep into Wixs page structure, you would find that all pages are “canonical,” or, simply put, they are just tabs of the homepage meaning they could never rank on their own. And, if you remember correctly, Wix only offers the most basic on-page SEO meaning any seo strategies you implement on your site won't work, and your website wont be ranking high, if it ranks at all. 

We could go deeper, but we’ll leave it at this – Wix essentially kills any chance of implementing any kind of SEO, therefore killing any chance you have at ranking in search results. 

Instead of going on all day about why Wix is possibly the worst choice for building a website, we’ll discuss what site you SHOULD use, and why. 

Our #1 recommendation for website newbies and veterans alike is WordPress. WordPress is by far the best and most accommodating content management system, or, website builder. We will point out that WordPress isn't exactly… “beginner friendly” BUT your investment will be worth it because a high-ranking, well functioning website will only make you more money in the long run.  If you want to learn more about how valuable a well-ranking website is to your business, check out this breakdown here.

Launched all the way back in 2003, WordPress is now used by more than 74 million websites across the globe. Aside from the sheer number of people that use it, WordPress is (in our opinion) the number one Content Management System available on the web for a multitude of reasons. Some of these reasons include… 

 

  • They are extremely flexible and customizable  

No matter what you’re using WordPress for, whether it be a website, a blog, an e-commerce site, etc. their offerings are extensive enough that they can meet virtually any need through their extensions and other features. 

 

  • They are extremely search engine friendly 

Search engines prefer sites that are built via WordPress because their structure is so easy to crawl compared to other site builders. 

 

  • Unprecedented support 

You get the sense that WordPress really cares about its users. They take their site safety extremely seriously, and the extensive WordPress community can troubleshoot just about any problem you have. Check out their WordPress Forums to get an idea of how helpful this community is, or troubleshoot your own site problem. 

 

  • Extremely mobile-friendly 

With more than 5 billion people now using mobile devices, website being mobile-friendly is more important than ever. It sounds like Wix has resolved their previous problem of not being mobile-friendly, but WordPress never had the problem to begin with. 

 

  • Powerful integrations and e-commerce solutions 

WordPress integrates with some of the most powerful platforms on the internet. Their extensive list of plug-ins and extensions can solve virtually any problem you may have. 

 

  • It is the best platform for SEO 

Editable permalinks, automated metadata plug-ins, super fast site speed, and so much more. Trust us on this one – WordPress is the best platform for SEO. Hands down. 

 

  • It just keeps getting better 

Because WordPress is so widely used, you can guarantee they are employing only the best developers in the biz. Better yet? They are open source meaning any developer can enhance the user experience so WordPress can continue to be the best CMS available.

If you are interested in learning more about why WordPress is your best option for SEO purposes, or more about SEO in general, contact us here. 

 

Portland SEO Services

a picture of seo

According to new statistics, more than 8 Billion dollars will be spent this coming year on SEO services.

What does this mean? Well, if you are a business owner and you do not have a professional SEO helping your business grow then this likely means that your competition does and will eventually pass you in rankings if they hire a good company.

This might feel like you are getting pigeonholed but that is if you look at it negatively. You might feel like you now have to get search engine optimization, but this is good, not bad. Your return on investment for the long term will far outweigh any short-term costs of a professional company. If you are paying a company $2,000-3,000 a month for six months to help grow your business then you are investing $12,000-18,000 into your business. A lot of people will see that as big number and frown, but let us continue with an example of a client we have.

My friend (we will call him Tom) hire us purely because he trusts me as a long time friend. We ran numbers on his business and Google actually showed no traffic that searched for his construction company in this small town that he lived. We decided he needed to at least be above his competition  in case Google was wrong. Only 3 months into our 6-month term, he landed a job due to our work for a $800,000.00 project. Now he makes about 10% on something like that, so he will make $80,000.00 for spending roughly $16,000 with us. Do you think he is complaining? I'll mention that he landed another new client soon after that one as well. Google is always correct in traffic estimates.

Now you may not have a construction company that moves a high dollar client or product, but the same applies for a restaurant just in smaller terms. We have dealt with a few restaurant owners and generally know that the lifetime value of a client is around $100.00. Typically we can help generate (even in a small town) 20-50 new leads a month. If you only landed 10, that is an added $1,000 a month of lifetime value. If we are charging $16,000, then it will take you 16 months to pay it off.

Tell me, what investment can you tell me about right now that will give you 100% ROI in 16 months? Let's just be even more conservative and we will say 20 months. You can't give me one! If there was one, then everyone and their mom would be in it. The people who can grasp this simply by the numbers don't ever question the price. Most people get excited about a 10% a year return!

The key is, that what we do doesn't stop working when we are done. Most clients don't want to stop once they see the results and keep us on to keep targeting other keywords.

Search engine optimization and online marketing is a huge wave and you are either going to ride it to the bank or get crushed by it and still have to do it down the road at a higher cost.

Website Seo 101 For Beginners
Website Seo 101 For Beginners
Follow these simple tips to improve your websites organic search engine optimization.

Website SEO Tips For Startups

Search engine optimization can either make or break your company. Studies show that your potential customers search Google first when deciding where to eat, what to buy, and the services to use. The websites who position themselves on the first page of Google will naturally see an influx of new customers into their business. The public trusts Google rankings and will generally base major purchasing decisions on them. In order to rank well in Google, it’s critical that you set up your website and domain name correctly in the beginning. Follow these 7 simple steps to increase your chance of success dramatically.

1. Choosing a Company Name:

Picking your business name is the most crucial part of the entire process. There are a few different ways to go about naming your company, and one should first consider your end goal when picking a name. If you are looking to target only one specific city or geographical region then it’s best to pick an (EMD) Exact Match Domain. Examples of Exact Match Domains include Bend Video Production or Portland Dry Cleaning. These types of names are good for getting off to a quick start, but can limit growth possibilities down the line. The second option is to choose a branded domain name. These names don’t include a geographical region or city in their title. Branded names tend to be more difficult to start originally, but over time gives you more possibilities. Examples of branded names are things like Winzy Group or Blue Box Company. These names work great for companies that have a long-term growth strategy because they will be appropriate in any city or area. The downside is that your name doesn’t tell the customer exactly where service is. For each type of name, there are pros and cons and one should spend a great deal of time in the beginning deciding the future direction of their company.

2. Picking a Domain Name:

The next step is to choose the correct domain name. This will depend heavily on what you decided for your business name. If you chose to take the EMD route with a name like Bend Video Production then your ideal domain name would be BendVideoProduction.com. From a search engine optimization standpoint this is superior because Google can decipher what the website is about simply from the URL. If instead you choose a branded name like Winzy Group then the ideal domain name would be Winzy.com or WinzySEO.com. I would avoid using .Net or .ORG domains and stick with a .COM. If you are looking to spread awareness for your business through word of mouth, a .COM domain name will be easier to communicate to your customers.

3. Strategic Keyword Planning:

Once you have chosen your company name and purchased your domain name it’s time to plan your attack. Keyword research is an essential part of the search engine optimization process. Ranking #1 for a term that has no search volume will not yield results for your company. Instead, you should identify specific keywords that will convert into paying customers. These keywords could include your trade name and a city or geographical identifier. If you are looking to rank for national level keywords then this could simply be a trade or specific thing you're selling. For example, if you are looking to rank for video production in Bend Oregon the highest volume search term would be “Bend video production.” Remember, people search like they would speak, so don’t make assumptions on search volume. There are many different keyword planning tools available, but I would start with the Google Keyword Tool. Spend a few hours researching keywords before you move forward. I would suggest choosing 2-5 long tail keywords to target in beginning. As you have success with these keywords then you can expand your target group.

4. URL Structure and Planning:

Bend Video Production.” Next, Google will analyze the sub-URL to determine what a specific website page is about. For example, if your URL is Winzy.com/Portland-SEO-Company then the keywords “Winzy Portland SEO Company” will be given the highest power. If you are looking to rank for a specific keyword your best option is to put those keywords in the URL structure. The URL structure is not the only ranking factor, but it does play a huge roll. When designing your website you should carefully consider your URL structure in your design. After you have identified the most profitable keyword combinations for your business, the next step is to incorporate those into your sub-URL pages.

5. Social Media Strategy:

Social media is quickly becoming one of the bigger ranking factors for websites. Social Media shows Google that your website is relevant and prevalent around the internet. Large portions of business owners avoid social media because they fear that their business will be criticized or they don’t know how to put out quality content. The real power in social media comes from the back links you can place in your profile to your website. Our strategy is to set up 30 or more social media accounts and link them to your website. These links from high domain authority properties will help establish trust in your brand. Social media is also great for driving traffic and engagement to your website which is another major ranking factor. If your business can produce interesting content then posting on social media can help. Google is measuring this engagement and factoring it into their ranking algorithm.

6. Keyword Density and On Page Strategy:

Google carefully measures keyword density and content quality when determining your Google rankings. The latest studies show that your target keyword should not be mentioned more than a few times in your content throughout your page. Keyword stuffing and other old school SEO techniques no longer work and will result in poor rankings. Website owners should strive to have 500-1000 words of unique quality content on any page you would like ranked in Google. Furthermore, by adding original images and YouTube videos you can further increase your rankings. Remember, when adding images, Google is not just reading the text below the image, but is actually reading the image title when you uploaded it to your website. This is a great opportunity to get more relevant keywords into your website. Another often overlooked technique when targeting local search queries is to geo-tag your images with location data. This will give Google yet another signal that you relevant for your geographical region. Next, you can embed YouTube videos in your page to help index your page quicker and create more engagement from you views. Google owns YouTube, therefore, any website that has a YouTube video embedded is most likely going to receive better rankings.

7. Off-Page Strategy and Anchor Text:

The biggest ranking factors for Google are the ones website owners cannot control. When a website links to your site this is considered a backlink. You can think of a back link like a vote, and the more votes you have the higher your website will rank. One must also consider that not all backlinks are the same. Links from bigger and more trusted sites will have far more ranking power than those from new and untrusted sites. In fact, It can actually hurt your site to have other websites with low trust linking to you. As a good rule of thumb, you should only seek out links from sites far bigger and more trusted than your own. Google puts a large amount of weight on the quantity and quality of links coming to your web page and the anchor text used in the links. Anchor text is when a website links to another through the use of words and not a raw URL link. For example, a raw URL link would be www.Winzy.com and an anchor text link would be “Winzy SEO Company.” The anchor or keywords used to link to a website have a huge impact on search rankings. Website owners should seek to have a diverse website anchor text with a little redundancy on the exact keywords you're looking to rank for. For example, if your target keyword is “Bend video production” then the best strategy would be to have your top 2-3 highest power links contain that exact anchor text. The problem being it can be very difficult to get high-quality anchor text backlinks. This is why many website owners choose to higher a search engine optimization company to acquire such links.

The proceeding 7-steps are the foundation of website SEO. All 7 concepts are taken into consideration by the Google Algorithm and your website is ranked accordingly. There are potentially thousands of other ranking factors, but these are the primary ones. In most small to medium difficulty local markets, this could be enough to rank your website near the top of Google. As you move into more difficult keywords it will take these as well as many other tactics to get a #1 Google rankings.