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Marketing A Contracting Business
As a contractor, it is very important you to get a steady flow of new, or past clients on a regular basis. With the advancement of technology, many consumers are looking to get contracting services from the internet. As a result, contractors will need to adopt an effective marketing plan that consists of actively marketing their construction business online. Fortunately for contractors who are looking to market their business online, they have many options that they can take advantage of. Some of their options will consist of things such as a mobile-friendly website, up-to-date Google listings, pay per click ads and more. All of the things we discuss in this post can help ensure that contractors are effectively marketing contracting outfits online and, in turn, successfully growing their business.
WORDPRESS MOBILE FIRST WEBSITE
One of the ways a contracting business can market itself on the internet is to use a WordPress Mobile First website. This is a kind of website where a contractor can design their own template and put in key information and images related to their business. A WordPress site will enable a contracting business to market itself either for free or at a very low cost. Along with providing content relevant to the business, the contractor will also be able to make their site fully accessible on mobile devices like smartphones and tablets. Therefore, using a WordPress Mobile first website is a great starting point for marketing your contracting business online.
GOOGLE BUSINESS LISTING
Another way in which a contractor can market themselves effectively online is to create their business a Google Business listing. Every business will benefit by listing themselves on the top search engine on the internet. When a contractor creates a Google Business Listing they are able to increase their visibility greatly as more than half of U.S. adults Google a business before making any type of engagement (Forbes.) A listing on Google will allow a contracting business to provide easier access to their website, address, and contact information. The process of listing a business is quite simple as you will just need to go on the business listing page and submit your information for review.
GOOGLE PAY PER CLICK ADS
While listing your business on the search engines like Google is very beneficial, it may be difficult to get enough exposure within the first few weeks of listing your business. In order to maximize exposure on the internet, a contracting business will want to consider using pay per click ads. This is a type of advertising that consists of having a website listed with Google, then paying a small amount each time someone clicks on the ad leading them to your contracting business website. This is a great way to manage your marketing costs as you are only charged when someone visits your site. In most cases, your site will appear on top of the search engine page or on the side. As a result, you will get a decent amount of exposure and be in a better position to market your contracting business on the internet.
RUN LOCAL FACEBOOK ADS
When a contractor is looking to grow their business with online advertising, another good option to take advantage of is local Facebook ads. These are advertisements that allow you to post your business on Facebook while reaching a concentrated group of people. This method is a good option because you can choose the “Audience” you wish to reach while gaining exposure on one of the top used social media sites. Since your business is a contracting company, you will be able to attract a number of potential clients due to it being a site made up of mostly private individuals. A Facebook ad is also very cost effective as you can determine how much you pay each month in advertising. As a result, you will be able to save money and increase exposure of your business.
A good site for any contracting business to list themselves on is Angie’s List. This is a well-known website that provides consumers with a directory of local, reputable businesses. When you list your contracting business on this site, you will be in the position to let consumers know that you are a reputable contractor. This will help assure them that you are a trusted contractor in your community, and will hopefully lead customers to contact you and inquire about your contracting services. Angie’s List is one of the best ways to market your contracting business online due to its reputation of providing reputable, and trustworthy business listings.
HOME ADVISOR ADS
When looking to market your contracting business on the internet, another good source to use is Home Advisor ads. This is a website, similar to Angie's List, where contractors can list their business information for consumers to find, and contact them. On this site and with these types of ads, a contractor will be able to list their website, business address, operating hours, and phone number. Since tons of consumers visit this type of website for service needs, they will likely contact your business whenever they are looking for contracting services. Similar to other options like Facebook and Angie’s List, the home advisor ads cost very little to list your business. Therefore you can grow your business with internet marketing at a relatively low cost using these Home Advisor ads.
THIRD PARTY REVIEW SITES
A huge part of marketing a contracting business online is to gain, and use reviews as a testimony to your business and the quality of work you do. It is very important to establish a good reputation among consumers when looking to promote your business online. Since consumers are looking to work with contractors who are trustworthy and provide great service, they will want to see what past customers have to say about your contracting business. Third party review sites are a great way to provide consumers with reviews, and information about your company. These sites allow you to post your business information and customers to post honest reviews of your work – good, or bad. This will provide consumers with relevant comments about your services, fees and projects completed. They will also provide insight into their overall experience with your contracting business. As a result, third-party review sites is one of the best ways to help you market and grow your contracting business on the internet.
Find Out More
If you are in need of someone to help grow your business through web design, search engine marketing, or for online marketing in general, feel free to reach out and contact us through the form below:
Local Marketing Guide For Plumbers
You can always count on our passion for helping small-and-medium-size companies grow as we have been over the last decade. The great news is that we have worked with so many diverse companies, that we are confident that we have a firm understanding of what will work for your small business. You can trust us to help grow your business today, tomorrow and far into the future.
Understanding the Modern Sales Funnel
As consumers increasingly become tied to their smartphones and their computers, tablets and other web-connected devices, the sales funnel is no longer linear. Instead, it runs in a loop pattern with buyers possibly passing in and out of various stages numerous times. The stages are very similar, however, to those of the past. The funnel includes:
Awareness – Customers become aware of a solution to a problem they are experiencing
Interest– Consumer researches company
Evaluation– Consumer evaluates possible solutions
Decision– Consumer chooses the best company and contacts them
Purchase– Consumer agrees to services
Reevaluation– Consumer decides if they made a good choice
Review– Consumer decides if they made a good choice.
Repurchase– Consumer hires services again.
Let's take a look at a real-life example. John has been remodeling his bathroom, and he has decided that some pipes need to be moved.
Awareness – John knows that he does not have the technical knowledge to move the pipes himself
Interest – John researches local plumbers
Evaluation – John looks at websites and narrows down his options
Decision – John decides that your company is the best one
Purchase – You go to John's and do the work. You get paid and leave.
Reevaluation – John is thrilled by your customer service and the work done
Review – John tells his friends on Facebook about your company
Repurchase – John has a clogged kitchen sink and calls your company again
Connecting with customers at each step of the buyers funnel ensures that you have less downtime, more repeat customers, and a better chance of customers referring you to friends.
In order for your marketing efforts to be successful, you must recognize what digital marketing facets your clients are using at each part of the loop.
Keep Your Workers Busy by Using These Digital Marketing Channels for Plumbers
Studies show that over 97 percent of customers go online to find a plumber.
Pay-per-lead sites and directories: While joining local directories like the local chamber of commerce can pay dividends, we are generally cautious of other pay-per-lead sites. Learn why we caution plumbers about using some of these sites like Angie's List, Yelp, HomeAdvisor and more.
Search marketing: Increase your visibility by using paid search marketing to increase the likelihood of people seeing your site when viewing search engine result pages
Pay-per-click marketing: These programs require you to pay a fee when someone clicks on your ad. They can be highly effective in the right market.
Website: Every company should have a website as over 30 percent of customers will not consider using a business that does not have one, and 63 percent of customers prefer this method to first engage with a company. If you operate in different cities, every city should have a dedicated page or website. Each of your services may also need its own page.
Social media marketing: Facebook, Twitter, Pinterest, Instagram, and other social media channels can be highly effective through organic posts along with paid ads on some of these platforms. Over 70 percent of consumers expect a company that they are considering to be active on social media.
Email marketing: Plumbers can often use emails to raise awareness of their company, solicit reviews and for other reasons.
Video marketing: Showing customers how to do simple plumbing tasks like unclogging a toilet or turning off the main water until you arrive can be effective. Video marketing will soon be over 80 percent of content marketing.
Recruitment marketing: Let us show you how to attract the best employees through your online presence.
Customer service: Harness the power of great customer service to grow your company.
Reviews: With over 85 percent of customers trusting online reviews as much as they do if a personal friend made the recommendation, let us show you the power of reviews.
Get Listed on the First Page of Search Engine Result Pages (SERP)
Over 93 percent of customers turn to the internet when they are looking for a plumber. Most never go beyond the first page when using a search engine. Let us show you how to have your company found there even if it's not your website.
There are now over 17 different ways to be listed on Google's SERP page. While most plumbers will never be found in some of them, there are several where your local plumbing company may be found including:
Local Paks: While Google chooses who gets to appear in this listing of three companies, there is very little doubt that the company with the most positive reviews stands a better chance. Google may also include Google Ad listing in these lists.
Google Ad Listings: Your paid ad can appear above or below organic listings as long as Google finds it relevant to the user's search engine ranking.
Google My Business: If a potential customer enters your business name into the search engine, then this box will appear. It contains your address, your phone number and other details. It also offers users the chance to see your Google reviews.