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Working with a digital marketing agency in Portland can bring numerous benefits to your business. A digital marketing agency can help you reach a wider audience, increase your online presence, and drive more sales and revenue. In today’s digital age, businesses must have a solid online presence to stay competitive and attract potential customers. By partnering with a digital marketing agency in Portland, you can utilize their expertise and resources to market your business online and achieve your business goals effectively.

Increased online visibility

Increased online visibility refers to the ability of a business or individual to be easily found and seen on the internet. This can be achieved through various means, such as search engine optimization, social media marketing, and paid advertising. A solid online presence can help a business or individual reach a wider audience, attract new customers or clients, and establish credibility and trust. Companies need to prioritize increased online visibility in today’s digital age, as more and more consumers turn to the internet to research and purchase products or services. By investing in strategies to improve online visibility, businesses can effectively compete in their respective industries and succeed in the digital landscape.

One way to increase online visibility is through search engine optimization (SEO). This involves optimizing the content on a website, such as the text, images, and videos, to make it more attractive to search engines like Google. When a website is optimized correctly, it is more likely to rank higher in search engine results, making it easier for users to find. Another way to increase online visibility is through social media marketing. By creating and actively managing social media profiles on platforms like Facebook, Twitter, and Instagram, businesses can reach and engage with their target audience, as well as attract new followers and customers. Paid advertising, such as pay-per-click (PPC) campaigns and sponsored posts, is another way to increase online visibility. These methods allow businesses to place their ads in front of a targeted audience and drive traffic to their website.

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Targeted advertising

Targeted advertising refers to the practice of delivering personalized advertisements to specific groups of people based on their interests, demographics, and behaviors. This allows businesses to effectively reach and engage with their target audience rather than a broad, general audience. Targeted advertising can be achieved through various means, such as social media, email marketing, and pay-per-click (PPC) campaigns. For example, a business selling outdoor gear may use targeted advertising to reach individuals who have expressed an interest in outdoor activities or have previously purchased similar products. By using targeted advertising, businesses can improve the chances that their advertisements will be seen by the right people, resulting in higher conversion rates and a better return on investment. Targeted advertising is an essential part of a successful marketing strategy, as it allows businesses to reach their target audience more effectively and efficiently.

Expertise and experience

Expertise and experience are two essential qualities that can contribute to a person’s success in a particular field. Expertise refers to a person’s specialized knowledge or skill in one area, while experience refers to the practical application of that knowledge or skill. Together, expertise and experience can give a person the confidence and ability to tackle challenges and solve problems effectively. For example, a doctor with a deep understanding of medicine and years of clinical experience is likely to be a highly skilled and effective practitioner. Similarly, a software developer with extensive training and experience in a particular programming language is expected to be able to write efficient and reliable code. Overall, expertise and experience are valuable assets that can help people excel in their chosen careers.

Continuing from the previous paragraph, expertise and experience can also be developed over time through education and training. A person who is passionate about a particular subject or field may seek out opportunities to learn more and gain practical experience. This could involve taking courses, earning certifications, or participating in internships or apprenticeships. As a person gains knowledge and practical skills, they may become increasingly confident and capable in their work, leading to tremendous success and advancement in their career. In addition to education and training, expertise and experience can also be gained through on-the-job learning and experimentation. By trying new things and learning from their mistakes, people can continue to grow and develop their skills and knowledge. Overall, expertise and experience are valuable qualities that can help a person succeed in their chosen field and make meaningful contributions to their profession.

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Time-saving strategies are essential for individuals and organizations to streamline their daily tasks and work more efficiently. One effective, time-saving technique is to prioritize tasks and focus on the most important ones first. This can help to reduce the overall time spent on less important tasks and allow for more efficient use of time. Another time-saving strategy is to delegate tasks to others, as long as it is appropriate and will not compromise the quality of the work. Automation can also be a helpful tool for saving time, as it can handle repetitive tasks quickly and accurately. By adopting these and other time-saving strategies, it is possible to free up more time for leisure, personal development, and other activities that can help to improve overall productivity and satisfaction.

Measurable results

Measurable results refer to the quantifiable outcomes that can be directly attributed to a particular action or strategy. These results are significant because they allow organizations to track their progress and assess the effectiveness of their efforts. By measuring results, organizations can identify areas for improvement and adjust their approach as needed. Some examples of measurable results include increased sales, improved customer satisfaction, reduced costs, and increased efficiency. Organizations must set specific, measurable, achievable, relevant, and time-bound (SMART) goals to effectively track and measure their results. This helps ensure that resources are being used effectively and that progress is being made toward the organization’s overall objectives.

In addition to tracking results internally, organizations may also share their measurable results with stakeholders such as customers, shareholders, and employees. This can help build credibility and trust, as well as provide a sense of accountability. It is essential for organizations to be transparent about their results and to communicate them effectively to maintain the confidence of their stakeholders.

Measuring results can be challenging, as it requires using accurate data and the development of appropriate metrics. It is crucial for organizations to carefully consider the data sources and methods used to measure results, as well as to review and adjust their measurement approach as needed regularly. By consistently tracking and measuring their results, organizations can continuously improve and achieve their goals.

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So, what are the top benefits of working with a digital marketing agency in Portland? From increased online visibility to time-saving results, digital marketing agencies offer an impressive array of benefits that businesses can benefit from. With expertise and experience, digital marketing agencies can help companies to reach their marketing goals faster and more efficiently.

At OWS Digital Marketing Agency Portland, we believe effective digital marketing should be tailored to your business’s specific needs. We take an individualized approach, tailoring our services to meet your particular needs and goals. With years of experience, we can provide you with the right tools and strategies to help get your business moving in the right direction.

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You can always count on our passion for helping small-and-medium-size companies grow as we have been over the last decade. The great news is that we have worked with so many diverse companies, that we are confident that we have a firm understanding of what will work for your small business. You can trust us to help grow your business today, tomorrow and far into the future.

Understanding the Modern Sales Funnel

As consumers increasingly become tied to their smartphones and their computers, tablets and other web-connected devices, the sales funnel is no longer linear. Instead, it runs in a loop pattern with buyers possibly passing in and out of various stages numerous times. The stages are very similar, however, to those of the past. The funnel includes:

Awareness – Customers become aware of a solution to a problem they are experiencing
Interest– Consumer researches company
Evaluation– Consumer evaluates possible solutions
Decision– Consumer chooses the best company and contacts them
Purchase– Consumer agrees to services
Reevaluation– Consumer decides if they made a good choice
Review– Consumer decides if they made a good choice.
Repurchase– Consumer hires services again.

Let’s take a look at a real-life example. John has been remodeling his bathroom, and he has decided that some pipes need to be moved.

Awareness – John knows that he does not have the technical knowledge to move the pipes himself
Interest – John researches local plumbers
Evaluation – John looks at websites and narrows down his options
Decision – John decides that your company is the best one
Purchase – You go to John’s and do the work. You get paid and leave.
Reevaluation – John is thrilled by your customer service and the work done
Review – John tells his friends on Facebook about your company
Repurchase – John has a clogged kitchen sink and calls your company again

Connecting with customers at each step of the buyers funnel ensures that you have less downtime, more repeat customers, and a better chance of customers referring you to friends.

In order for your marketing efforts to be successful, you must recognize what digital marketing facets your clients are using at each part of the loop.

Keep Your Workers Busy by Using These Digital Marketing Channels for Plumbers

Studies show that over 97 percent of customers go online to find a plumber.

Pay-per-lead sites and directories: While joining local directories like the local chamber of commerce can pay dividends, we are generally cautious of other pay-per-lead sites. Learn why we caution plumbers about using some of these sites like Angie’s List, Yelp, HomeAdvisor and more.

Search marketing: Increase your visibility by using paid search marketing to increase the likelihood of people seeing your site when viewing search engine result pages

Pay-per-click marketing: These programs require you to pay a fee when someone clicks on your ad. They can be highly effective in the right market.

Website: Every company should have a website as over 30 percent of customers will not consider using a business that does not have one, and 63 percent of customers prefer this method to first engage with a company. If you operate in different cities, every city should have a dedicated page or website. Each of your services may also need its own page.

Social media marketing: Facebook, Twitter, Pinterest, Instagram, and other social media channels can be highly effective through organic posts along with paid ads on some of these platforms. Over 70 percent of consumers expect a company that they are considering to be active on social media.

Email marketing: Plumbers can often use emails to raise awareness of their company, solicit reviews and for other reasons.

Video marketing: Showing customers how to do simple plumbing tasks like unclogging a toilet or turning off the main water until you arrive can be effective. Video marketing will soon be over 80 percent of content marketing.

Recruitment marketing: Let us show you how to attract the best employees through your online presence.

Customer service: Harness the power of great customer service to grow your company.

Reviews: With over 85 percent of customers trusting online reviews as much as they do if a personal friend made the recommendation, let us show you the power of reviews.

Get Listed on the First Page of Search Engine Result Pages (SERP)

Over 93 percent of customers turn to the internet when they are looking for a plumber. Most never go beyond the first page when using a search engine. Let us show you how to have your company found there even if it’s not your website.

There are now over 17 different ways to be listed on Google’s SERP page. While most plumbers will never be found in some of them, there are several where your local plumbing company may be found including:

Local Paks: While Google chooses who gets to appear in this listing of three companies, there is very little doubt that the company with the most positive reviews stands a better chance. Google may also include Google Ad listing in these lists.

Google Ad Listings: Your paid ad can appear above or below organic listings as long as Google finds it relevant to the user’s search engine ranking.

Google My Business: If a potential customer enters your business name into the search engine, then this box will appear. It contains your address, your phone number and other details. It also offers users the chance to see your Google reviews.

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