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As a small business owner, you know that having a website is critical to your success. But what platform should you use? WordPress is the best choice for several reasons:

WordPress is free. 

You can download WordPress and use it for your website without paying a single penny. This is a huge advantage for small businesses with a limited website budget. There are also many free themes and plugins available for WordPress, which can help you extend your website’s functionality without spending any money. WordPress is backed by a huge online community of developers and users who are always willing to help with any issues you might have. This makes it easy for anyone to start with WordPress without worrying about technical details.

WordPress also has a highly user-friendly dashboard that makes managing your website simple and hassle-free. You can easily add new pages, posts, images, and other content with just a few clicks. Additionally, you can use custom plugins and themes to give your website a unique look and feel that reflects the personality of your business. Finally, WordPress is highly customizable, so you can create the exact kind of website you want without learning web development or coding skills.

WordPress is easy to use. 

WordPress is a very user-friendly platform, making it easy to create and manage your website, even if you lack technical skills. Plenty of tutorials and online resources are available if you need help with WordPress. With its easy-to-use interface, WordPress allows you to create a professional website in no time. You can also extend the capabilities of your website with thousands of free and paid plugins and themes available from the WordPress repository. WordPress is also 100% mobile responsive, so visitors can easily access your content on any device.

Furthermore, it has built-in search engine optimization (SEO) features that help improve your visibility on search engines like Google and Bing. WordPress is an open-source platform, meaning it’s free to use and modify as needed. This means anyone with basic HTML knowledge can make their customizations or hire someone else to do it for them if they don’t have the necessary skills. With frequent updates that add new features and enhance security, WordPress is a reliable platform that will keep your website running smoothly. Additionally, its large community of users makes it easy to find help if needed.

WordPress

WordPress is flexible. 

WordPress can be used for all kinds of websites, from simple personal blogs to complex eCommerce websites. Thousands of themes and plugins are also available, allowing you to customize your website to suit your specific needs. WordPress is also highly secure and can easily update to the latest version with a few clicks. This makes it an ideal platform for business owners who want to keep their websites up-to-date and secure. WordPress is also very user-friendly, so even those with minimal technical knowledge can create a beautiful website using this powerful content management system. With its wide range of features, WordPress can help you build your dream website in no time. WordPress is worth considering if you’re looking for an easy way to create your website.

WordPress is popular. 

WordPress powers millions of websites worldwide, including the most popular websites such as The Guardian, Forbes, and TechCrunch. This means a large community of users and developers can offer support and assistance if you need it. WordPress is also an open-source platform, meaning anyone can contribute to the development of the software. This makes it easy for developers to quickly add new features and make improvements. WordPress has a huge library of plugins, themes, and other tools that allow you to customize your website in any way imaginable. WordPress is one of the most popular content management systems, with many options available.

WordPress also has various security features to help protect your website from malicious attacks and data loss. The software encrypts all passwords with industrial-strength encryption, helps keep track of failed login attempts, and includes automatic backups to restore your site if something goes wrong quickly. Finally, WordPress has excellent customer support, with a wide range of tutorials, forums, and other resources available to help you make the most of your website. All in all, WordPress is an excellent choice for almost any type of website. WordPress can provide the perfect solution for your needs, whether you’re looking for a simple blog or an e-commerce store. With its ease of use and powerful features, it’s no wonder that WordPress is one of the most popular content management systems around.

WordPress

WordPress is search engine friendly. 

WordPress websites are designed to make it easy for search engines to index and rank. This is important for small businesses that want to make sure that their website appears in search engine results when people are looking for products or services that they offer. Additionally, WordPress websites are built with SEO in mind and include features like optimized page titles, descriptions, meta tags, and structure that help search engines to understand your website’s content. This makes it easier for you to rank higher in search engine results and get more visitors to your site. WordPress websites are well-structured for mobile devices so that users can access them easily on their phones or tablets. This is a great feature for small business owners who want their customers to be able to find them on the go. Finally, WordPress websites are easy-to-use and customizable so that you can make changes quickly if needed without needing technical knowledge or experience. This makes it ideal for those who need more time or resources to learn how to code. With its intuitive drag-and-drop interface and powerful features, WordPress makes it easy for anyone to create a professional website in no time.

Conclusion

OWS Digital Marketing Agency Portland is a full-service marketing agency that offers comprehensive digital marketing services to businesses in the Portland area. Our team of experienced professionals specializes in creating and implementing custom digital marketing strategies tailored to our clients needs. We offer various services, including search engine optimization (SEO), pay-per-click advertising, social media management, web design, branding & identity design, content creation & curation, email marketing, and more. OWS Digital Marketing Agency Portland works with established and emerging brands on various projects, from website builds to brand awareness campaigns. Whatever your business goals are, OWS Digital Marketing Agency Portland can help you achieve them through effective digital marketing solutions. Contact us today to get started!

Online reputation

Online reputation management is the practice of monitoring, managing, and protecting the reputation of an individual or organization on the Internet. It has become an essential part of business and personal life in the digital age. To be successful, it is necessary to have an excellent online reputation. There are a few key ways to manage your online reputation and achieve success.

What is an online reputation?

An online reputation is a perception others have of you based on your online activity. This includes everything from your comments on social media to the articles you write for online publications. Your online reputation can significantly impact your career, influencing whether or not potential employers decide to hire you.

Therefore, it’s essential to maintain a positive online reputation by consistently engaging in activities that can help you build credibility and trust. For example, creating well-researched and informative content will demonstrate your knowledge of the subject matter and show employers that you can produce quality work. Additionally, actively networking with other professionals within your industry can help establish yourself as an expert in the field and increase your visibility among potential employers. Overall, crafting a positive online reputation takes time and effort but is well worth it for building trustworthiness and career success. So be mindful of what you post on social media or any other platform that may affect how people perceive you online. Remember, your online reputation reflects you, so take the necessary steps to build a positive one.

Why is it important to manage your online reputation?

It is essential to manage your online reputation because it can significantly impact your career. Your online reputation can influence whether or not potential employers decide to hire you. Your online reputation can also affect your ability to get loans, as lenders may check your online activity before approving a loan. Even if you don’t have a public-facing profile, employers and lenders may look up your name to see what information is available about you. Therefore, it is essential to take steps to manage your online reputation.

One way of managing your online reputation is by setting up Google Alerts, which will send emails to you whenever someone mentions your name or company in an article or post. This allows you to keep tabs on what people are saying about you and respond quickly if necessary. It can also be helpful to post positive content, such as blog posts and articles showcasing your talents and skills. This helps build an online presence and creates a more positive image of yourself for potential employers and lenders. It is also important to avoid posting or engaging with negative or offensive content, as this can damage your digital reputation.

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How can you manage your online reputation?

There are a few ways that you can manage your online reputation. First, you should ensure you know what is being said about you online. You can do this by setting up Google Alerts for your name and checking social media sites regularly. Additionally, you should ensure that you only post positive information about yourself online. Finally, if there is negative information about you online, you should try to get it removed. This can be done by contacting the website or engaging with the person spreading it. With these tips, you can manage your online reputation and ensure that your professional and social life is not affected by what appears on the Internet.

Another important way to maintain a positive online reputation is to create content that reflects well on you. Try to write blog posts about topics related to your interests or industry so that people see you as an expert in your field. Additionally, make sure that any photos of yourself posted online present you in a good light. Finally, respond politely to any comments or messages sent directly to you online, even if they are negative. Respect for others is key when trying to build a good reputation online.

What are the benefits of managing your online reputation?

There are several benefits to managing your online reputation. First, it can help you to get hired for jobs that you are qualified for. Additionally, it can help you to get loans and other financial opportunities that you would not be able to get otherwise. Finally, managing your online reputation can also help you to protect your personal and professional relationships. Knowing what is being said about you online and taking steps to respond positively can help to maintain relationships with current and potential employers, friends, family members, customers, and other important people in your life. Taking the time to manage your online reputation can be beneficial for both personal and professional reasons.

Additionally, it is essential to remember that what you post online may remain there forever. Even if you delete something from a website or social media platform, it could still be visible elsewhere on the Internet. Therefore, it is essential to ensure that everything posted online reflects positively on you before hitting “submit” or “share.” Doing so will ensure that your online image remains intact for years to come.

online reputation

What are the risks of not managing your online reputation?

There are several risks associated with not managing your online reputation. First, negative information about you could prevent you from getting hired for jobs or getting loans and other financial opportunities. Not driving your online reputation could also damage your personal and professional relationships, as people can quickly learn about your past mistakes or bad decisions. Finally, you might unknowingly expose yourself to cyber attacks as hackers could use personal information spread across the Internet for malicious purposes.

The best way to manage your online reputation is to take proactive steps to protect it. You should regularly monitor the content being shared about you and take steps to correct any misinformation if needed. Additionally, you should limit what personal information you share on social media and other websites to reduce the risk of identity theft or other security breaches. Lastly, engaging with others positively online is essential so that your reputation remains intact and reflects simply on you as an individual. These steps will help you maintain a positive online presence and protect your reputation.

Conclusion

OWS Digital Marketing Agency Portland is a full-service marketing agency that provides businesses with comprehensive digital marketing solutions. Our professional team has extensive experience developing innovative strategies to help you achieve your desired goals and objectives. We specialize in search engine optimization, website design and development, social media management, email marketing, content production, influencer marketing, and more. Our goal is to provide our clients with the most effective digital marketing strategies available to maximize their ROI and grow their business. With OWS Digital Marketing Agency Portland on your side, you can rest assured that you will have the best digital presence possible. Contact us today to learn more about how we can help your business succeed online.

Local Marketing Guide

You can always count on our passion for helping small-and-medium-size companies grow as we have been over the last decade. The great news is that we have worked with so many diverse companies, that we are confident that we have a firm understanding of what will work for your small business. You can trust us to help grow your business today, tomorrow and far into the future.

Understanding the Modern Sales Funnel

As consumers increasingly become tied to their smartphones and their computers, tablets and other web-connected devices, the sales funnel is no longer linear. Instead, it runs in a loop pattern with buyers possibly passing in and out of various stages numerous times. The stages are very similar, however, to those of the past. The funnel includes:

Awareness – Customers become aware of a solution to a problem they are experiencing
Interest– Consumer researches company
Evaluation– Consumer evaluates possible solutions
Decision– Consumer chooses the best company and contacts them
Purchase– Consumer agrees to services
Reevaluation– Consumer decides if they made a good choice
Review– Consumer decides if they made a good choice.
Repurchase– Consumer hires services again.

Let’s take a look at a real-life example. John has been remodeling his bathroom, and he has decided that some pipes need to be moved.

Awareness – John knows that he does not have the technical knowledge to move the pipes himself
Interest – John researches local plumbers
Evaluation – John looks at websites and narrows down his options
Decision – John decides that your company is the best one
Purchase – You go to John’s and do the work. You get paid and leave.
Reevaluation – John is thrilled by your customer service and the work done
Review – John tells his friends on Facebook about your company
Repurchase – John has a clogged kitchen sink and calls your company again

Connecting with customers at each step of the buyers funnel ensures that you have less downtime, more repeat customers, and a better chance of customers referring you to friends.

In order for your marketing efforts to be successful, you must recognize what digital marketing facets your clients are using at each part of the loop.

Keep Your Workers Busy by Using These Digital Marketing Channels for Plumbers

Studies show that over 97 percent of customers go online to find a plumber.

Pay-per-lead sites and directories: While joining local directories like the local chamber of commerce can pay dividends, we are generally cautious of other pay-per-lead sites. Learn why we caution plumbers about using some of these sites like Angie’s List, Yelp, HomeAdvisor and more.

Search marketing: Increase your visibility by using paid search marketing to increase the likelihood of people seeing your site when viewing search engine result pages

Pay-per-click marketing: These programs require you to pay a fee when someone clicks on your ad. They can be highly effective in the right market.

Website: Every company should have a website as over 30 percent of customers will not consider using a business that does not have one, and 63 percent of customers prefer this method to first engage with a company. If you operate in different cities, every city should have a dedicated page or website. Each of your services may also need its own page.

Social media marketing: Facebook, Twitter, Pinterest, Instagram, and other social media channels can be highly effective through organic posts along with paid ads on some of these platforms. Over 70 percent of consumers expect a company that they are considering to be active on social media.

Email marketing: Plumbers can often use emails to raise awareness of their company, solicit reviews and for other reasons.

Video marketing: Showing customers how to do simple plumbing tasks like unclogging a toilet or turning off the main water until you arrive can be effective. Video marketing will soon be over 80 percent of content marketing.

Recruitment marketing: Let us show you how to attract the best employees through your online presence.

Customer service: Harness the power of great customer service to grow your company.

Reviews: With over 85 percent of customers trusting online reviews as much as they do if a personal friend made the recommendation, let us show you the power of reviews.

Get Listed on the First Page of Search Engine Result Pages (SERP)

Over 93 percent of customers turn to the internet when they are looking for a plumber. Most never go beyond the first page when using a search engine. Let us show you how to have your company found there even if it’s not your website.

There are now over 17 different ways to be listed on Google’s SERP page. While most plumbers will never be found in some of them, there are several where your local plumbing company may be found including:

Local Paks: While Google chooses who gets to appear in this listing of three companies, there is very little doubt that the company with the most positive reviews stands a better chance. Google may also include Google Ad listing in these lists.

Google Ad Listings: Your paid ad can appear above or below organic listings as long as Google finds it relevant to the user’s search engine ranking.

Google My Business: If a potential customer enters your business name into the search engine, then this box will appear. It contains your address, your phone number and other details. It also offers users the chance to see your Google reviews.

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