Standing out can be a real challenge when competing in the digital space. This is where digital marketing becomes an essential tool to get noticed online. So, what exactly is digital marketing, and how does it work? In this blog, we will cover everything you need to know about digital marketing, from its different types to how a digital marketing agency in Portland can help you achieve your business goals. We will also take a closer look at the advantages of using a digital marketing agency in Portland and the key factors to consider when selecting one for your business needs. With this knowledge, you can make informed decisions about getting the most out of your digital marketing strategies.

What is Digital Marketing?

Digital marketing uses digital channels, such as search engines, social media platforms, email, and mobile devices, to promote products or services. Digital marketing is a form of advertising that leverages technology to reach a wider audience and generate more leads.

Digital direct marketing includes Search Engine Optimization (SEO), social media, email marketing, and Pay-Per-Click (PPC) advertising. Digital marketers supervise online campaigns to help brands and companies reach their target audience. Search Engine Marketing (SEM) utilizes advertisements on Search Engine Results Pages (SERPs). Local search marketing, known as local SEO, is optimizing web pages’ meta-data and enhancing the local content to attract customers when they are searching for a product or service. Digital marketing is crucial for businesses to get noticed online and reach their full potential.

How Digital Marketing works

Digital marketing uses various digital channels to promote products or services and reach a wider audience. It involves several techniques that can be used to attract, engage, and convert potential customers into paying customers. The first step in digital marketing is to identify the target audience for the product or service. This includes understanding their interests, needs, and preferences.

Once the target audience is identified, a digital marketing plan is developed. This plan outlines the digital marketing channels to be used, the content to be created, and the goals to be achieved. The next step is to implement the digital marketing plan. This involves creating content, optimizing websites for search engines, running ads on social media platforms or search engines, and engaging with customers on social media.

Digital marketing results are measured using various tools such as website analytics, social media metrics, and email marketing software. This helps to understand the effectiveness of digital marketing efforts and make necessary adjustments. Based on the results, the digital marketing plan is adjusted and optimized. This involves changing the content, targeting, and channels to achieve the desired results.

Finally, digital marketing is an ongoing process. The plan is continuously adjusted and optimized to achieve better results and reach a wider audience.

Types of digital marketing

Businesses can use several types of digital marketing to reach a wider audience and promote their products or services. Here are the most common types of digital marketing:

  • Search engine optimization (SEO): SEO is optimizing a website’s content and structure to rank higher in search engine results pages (SERPs). This includes using relevant keywords, creating high-quality content, and improving website speed and user experience.
  • Pay-per-click advertising (PPC): PPC involves placing ads on search engines, social media platforms, or other websites and paying each time someone clicks on the ad. This can be an effective way to drive traffic to a website and generate leads.
  • Social media marketing: Social media marketing involves promoting products or services on social media platforms, such as Facebook, Twitter, and Instagram. This can include creating engaging content, running social media ads, and engaging with followers.
  • Email marketing: Email marketing involves sending promotional emails to a list of subscribers. This can be an effective way to build relationships with customers and generate sales.
  • Content marketing: Content marketing involves creating and distributing valuable content, such as blog posts, videos, and infographics, to attract and engage a target audience.
  • Mobile marketing: Mobile marketing involves targeting customers on mobile devices, such as smartphones and tablets, through mobile apps, text messages, and mobile-optimized websites.
  • Video marketing: Video marketing involves creating and promoting videos to reach a wider audience. This can include creating product demos, how-to videos, and brand videos.
  • Influencer marketing: Influencer marketing involves partnering with influencers to promote products or services to their followers. This can be an effective way to reach a highly engaged audience and generate leads and sales.

Overall, each type of digital marketing has its unique benefits and can be used to target specific audiences. By combining these types of digital marketing, businesses can reach a wider audience and achieve their marketing goals.

Advantages of Using a Digital Marketing Agency in Portland

Using a digital marketing agency can have several advantages for businesses looking to promote their products or services online. Here are some of the main advantages of using a digital marketing agency:

  • Access to expertise: Digital marketing agencies employ experts in various areas of digital marketing, including SEO, PPC, social media, email marketing, and content marketing. By working with an agency, businesses can access this expertise and get a comprehensive digital marketing strategy tailored to their needs.
  • Cost-effective: Hiring an in-house digital marketing team can be expensive. Working with a digital marketing agency is often more cost-effective since agencies have the tools and resources to manage digital marketing campaigns at scale.
  • Time-saving: Managing digital marketing campaigns can be time-consuming, especially for businesses with limited resources. By outsourcing digital marketing to an agency, businesses can save time and focus on other areas of their operations.
  • Scalability: Digital marketing agencies have the tools and resources to scale campaigns quickly. This makes it easier for businesses to expand their reach and generate more leads and sales as they grow.
  • Access to data and analytics: Digital marketing agencies use data and analytics to track the effectiveness of campaigns and make data-driven decisions. This data can be used to optimize campaigns and improve ROI.
  • Flexibility: Digital marketing agencies can work with businesses of all sizes and industries. They can tailor their services to meet each business’s specific needs and goals.

What should you Look for When Choosing a Digital Marketing Agency in Portland?

When choosing a digital marketing agency in Portland, look for one specializing in email marketing, as this is a powerful tool for reaching and engaging with customers. An agency with experience in website design is also crucial, as a website is often the first point of contact between potential customers and your brand. Look for an agency that values communication and collaboration. They should be responsive, transparent, and willing to work closely with you to understand your business needs and goals. A tailored marketing campaign helps to ensure that your message stands out and resonates with your target audience.

Check the agency’s reputation and track record by reading reviews, case studies, and testimonials from previous clients. This will give you an idea of their work’s quality and ability to deliver results. Research the agency’s business description and check its expertise in digital marketing solutions before choosing one. Managing Google, Instagram, LinkedIn, and Facebook ads is also essential, so choose an agency specializing in these ads. Selecting a digital marketing agency with these key factors can increase your brand’s online visibility and help your business grow.

Conclusion

Digital marketing is the key to success for businesses looking to grow online. A sound digital strategy can help organizations connect with their target audience, generate leads, and drive business growth. In today’s digital age, having a strong online presence is crucial for businesses looking to succeed. However, with so many digital marketing strategies and tools available, it can be challenging for businesses to know where to start. That’s where a digital marketing agency can help.

At Oregon Web Solutions, they specialize in creating customized digital marketing strategies that help businesses get noticed online and achieve their marketing goals. By leveraging their expertise, industry knowledge, and cutting-edge technology, they can help businesses of all sizes and industries reach their target audience and grow their online presence. With their transparent pricing, communication, and collaboration, they work closely with their clients to ensure they get the best possible results. If you’re looking for a digital marketing agency in Portland that can help you get noticed online, contact them today to learn more about their services.

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Digital marketing has revolutionized the way businesses connect with their customers. With the rise of digital channels such as social media, email, search engines, and mobile devices, companies can reach their target audience in previously impossible ways. Digital marketing strategies can range from search engine optimization to content marketing and social media advertising, offering businesses a wide range of tools to engage and connect with customers. With its ever-evolving landscape, digital marketing has become essential to any successful business strategy.

Define Your Target Audience

Defining your target audience is the first step to maximizing your digital marketing potential. Understanding your target audience is crucial to creating effective marketing strategies that resonate with them. Start by analyzing your current customer base and identifying their demographics, psychographics, and behaviors. Use this data to create customer personas that represent your ideal customers. Once you understand your target audience, you can tailor your marketing messages to their needs and preferences.

Defining your target audience means identifying and understanding the people most likely to be interested in your products or services. This includes characteristics such as demographics (age, gender, income, education), psychographics (personality, values, attitudes), behavior (interests, habits, preferences), and other relevant factors that may influence their purchasing decisions. By defining your target audience, you can tailor your marketing efforts to reach better and resonate with this group of potential customers, leading to more effective and efficient marketing campaigns.

Conduct Market Research

Market research is essential to understanding your target audience and staying up-to-date with market trends and competitors. Many tools are available to help you conduct market research, such as online surveys, focus groups, and social media analytics. Use this data to identify gaps in the market and tailor your marketing strategies to meet the needs of your target audience.

In addition to conducting market research, you should consider using market research software to help you analyze the data and create comprehensive reports. This will give you a better understanding of the customer journey and provide insights that can help you optimize your marketing campaigns. 

Finally, staying on top of the latest trends and developments in the market is essential. Watch for new technologies, industry news, and changes in customer behavior. This will help you stay ahead of the competition and ensure your marketing efforts are practical.

Create a Strong Digital Presence

Creating a solid digital presence is crucial to maximizing your digital marketing potential. This includes having a user-friendly website, active social media accounts, and positive online reviews. Ensure your website is optimized for search engines and your social media content is engaging and relevant to your target audience. Encourage satisfied customers to leave positive reviews on your website and social media accounts to build trust and credibility with potential customers.

Additionally, take advantage of paid advertising and email marketing to reach more people. Paid ads can be used to target specific audiences, and email marketing can be used to provide valuable content to subscribers. Finally, use analytics to measure the success of your efforts and make adjustments as needed. You can create a robust digital presence and generate more leads and sales with the right strategy and action.

Optimize Your SEO Potential

Search engine optimization (SEO) is crucial to maximizing digital marketing potential. SEO involves optimizing your website and content to rank higher in search engine results pages. Use keyword research to identify the search terms that your target audience is using and incorporate them into your website and content. Regularly update your website with relevant content to improve your search engine rankings and attract more traffic.

Search engine optimization (SEO) is fundamental to any digital marketing strategy. Here are some critical tips for optimizing your SEO potential:

-Keyword research: Conduct keyword research to identify the search terms and phrases your target audience uses to find products or services like yours. Use these keywords strategically in your website content, including page titles, meta descriptions, headers, and body text.

-On-page optimization: Optimize your website pages for search engines by ensuring that they are correctly structured, include relevant keywords, and provide high-quality content that meets the needs of your target audience.

-Content marketing: Regularly publish fresh, relevant content on your website, such as blog posts, infographics, and videos. This will help improve your search engine rankings and provide valuable information to your target audience.

-Link building: Build links from reputable websites back to your website. This can help improve your search engine rankings and drive more traffic to your site.

-Technical optimization: Ensure your website is technically optimized for search engines, including site speed, mobile-friendliness, and secure HTTPS protocols.

How Long Does It Take To See Results From SEO

Focus on Conversion Optimization

Converting clicks into customers is the ultimate goal of any digital marketing strategy. Focus on conversion optimization by optimizing your website for conversions, creating compelling calls-to-action, and implementing retargeting campaigns to re-engage potential customers who have already shown interest in your brand. Use data analytics to track your conversion rates and make data-driven decisions to improve your marketing strategies over time.

Conversion optimization is a critical component of maximizing your digital marketing potential. Here are some key tactics to focus on:

-Website optimization: Ensure your website is optimized for conversions by using clear and compelling calls-to-action (CTAs), creating a simple and intuitive user experience, and minimizing distractions that may detract from the conversion process.

-Compelling CTAs: Create compelling CTAs that encourage your website visitors to take action, such as “Download now,” “Sign up for our newsletter,” or “Buy now.” Use actionable language and make the CTA stand out on the page.

-Retargeting campaigns: Implement retargeting campaigns to re-engage potential customers who have already shown interest in your brand. This can involve displaying targeted ads to users who have previously visited your website, clicked on your ads, or engaged with your social media content.

-Data analytics: Use data analytics to track your conversion rates and identify areas for improvement. Analyze your website traffic, user behavior, and sales data to make data-driven decisions about optimizing your marketing strategies over time.

-A/B testing: Conduct A/B testing to experiment with different variations of your website, CTAs, and ad campaigns. This can help you identify the most effective tactics for driving conversions and refine your marketing strategy accordingly.

Pay-per-Click Advertising (PPC)

Pay-per-click advertising (PPC) is a digital marketing strategy that allows businesses to place ads on search engines, social media platforms, and other websites. In a PPC campaign, companies only pay when someone clicks on their ad, hence the name “pay-per-click.” This type of advertising is commonly used to drive traffic to a website or promote a product or service.

PPC campaigns are typically managed through platforms like Google Ads and Facebook Ads, which allow businesses to create and customize their ads, target specific audiences, and set a budget for their campaigns. When a user searches for a particular keyword related to the advertised business or product, the ad appears at the top or bottom of the search results page.

PPC advertising offers several benefits for businesses, including the ability to reach a highly targeted audience, control their budget, and track the performance of their ads in real time. It also allows companies to adjust their campaigns quickly based on performance data, making it a highly flexible and customizable form of digital marketing. However, PPC campaigns can be complex to manage, and businesses must invest time and resources into creating effective ads and optimizing their campaigns for maximum results.

Why is tracking and measuring results significant in digital marketing?

Tracking and measuring results is an essential aspect of digital marketing because it provides businesses with valuable insights into the effectiveness of their campaigns. By monitoring key metrics such as website traffic, conversion rates, and engagement levels, companies can make data-driven decisions to optimize their digital marketing efforts. Measuring results also enable firms to calculate their ROI and determine whether their marketing efforts generate a positive return on investment. Additionally, tracking results provides enterprises with valuable customer insights that can inform their overall marketing strategy. By analyzing customer behavior and preferences, companies can tailor their marketing efforts to target their audience better and improve their overall customer experience. Ultimately, tracking and measuring results is crucial for companies to continually improve their digital marketing efforts, stay ahead of the competition, and achieve long-term success.

 

The importance of digital marketing For Your Business

Digital marketing is crucial for businesses of all sizes in today’s digital age. Here are some reasons why digital marketing is essential for your business:

Reach a wider audience: Digital marketing allows businesses to reach a larger audience than traditional marketing methods. With digital marketing, you can target your audience’s specific demographics, interests, and behaviors through social media, search engine optimization, and paid to advertise.

Cost-effective: Digital marketing can be more cost-effective than traditional marketing methods. For example, social media advertising can target specific audiences at a lower cost than print or TV advertising.

Increased brand awareness: Digital marketing allows businesses to increase brand visibility and to understand online. Companies can build a solid online presence and engage with their audience through social media and content marketing.

Improved customer engagement: Digital marketing enables businesses to engage with customers through various channels such as social media, email marketing, and chatbots. This helps build stronger relationships with customers and increase customer loyalty.

Measurable results: With digital marketing, you can measure the success of your campaigns and adjust your strategy accordingly. By tracking metrics such as website traffic, conversion rates, and social media engagement, businesses can make data-driven decisions to improve their ROI.

Competitive advantage: In today’s digital age, businesses that still need a solid online presence risk being left behind. Digital marketing can give businesses a competitive edge by allowing them to connect with customers online and stay ahead of their competitors.

Overall, digital marketing is essential for businesses to reach a wider audience, increase brand awareness, and cost-effectively engage with customers. By leveraging digital marketing tactics, companies can stay competitive and grow in today’s digital age.

Conclusion

Oregon Web Solutions is a reputable digital marketing agency based in Portland, OR, serving businesses in the area for years. They have established themselves as a trusted partner for businesses of all sizes looking to expand their online presence and connect with their target audience. With a team of skilled professionals and a proven track record of success, Oregon Web Solutions offers a wide range of services, including web design, search engine optimization, social media marketing, and more. Their focus on providing customized solutions and excellent customer service has earned them a reputation as one of Portland, OR’s top digital marketing agencies. Whether you want to improve your search engine rankings or increase your social media following, Oregon Web Solutions has the expertise and experience to help you achieve your goals.

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As a small business owner, you know that having a website is critical to your success. But what platform should you use? WordPress is the best choice for several reasons:

WordPress is free. 

You can download WordPress and use it for your website without paying a single penny. This is a huge advantage for small businesses with a limited website budget. There are also many free themes and plugins available for WordPress, which can help you extend your website’s functionality without spending any money. WordPress is backed by a huge online community of developers and users who are always willing to help with any issues you might have. This makes it easy for anyone to start with WordPress without worrying about technical details.

WordPress also has a highly user-friendly dashboard that makes managing your website simple and hassle-free. You can easily add new pages, posts, images, and other content with just a few clicks. Additionally, you can use custom plugins and themes to give your website a unique look and feel that reflects the personality of your business. Finally, WordPress is highly customizable, so you can create the exact kind of website you want without learning web development or coding skills.

WordPress is easy to use. 

WordPress is a very user-friendly platform, making it easy to create and manage your website, even if you lack technical skills. Plenty of tutorials and online resources are available if you need help with WordPress. With its easy-to-use interface, WordPress allows you to create a professional website in no time. You can also extend the capabilities of your website with thousands of free and paid plugins and themes available from the WordPress repository. WordPress is also 100% mobile responsive, so visitors can easily access your content on any device.

Furthermore, it has built-in search engine optimization (SEO) features that help improve your visibility on search engines like Google and Bing. WordPress is an open-source platform, meaning it’s free to use and modify as needed. This means anyone with basic HTML knowledge can make their customizations or hire someone else to do it for them if they don’t have the necessary skills. With frequent updates that add new features and enhance security, WordPress is a reliable platform that will keep your website running smoothly. Additionally, its large community of users makes it easy to find help if needed.

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WordPress is flexible. 

WordPress can be used for all kinds of websites, from simple personal blogs to complex eCommerce websites. Thousands of themes and plugins are also available, allowing you to customize your website to suit your specific needs. WordPress is also highly secure and can easily update to the latest version with a few clicks. This makes it an ideal platform for business owners who want to keep their websites up-to-date and secure. WordPress is also very user-friendly, so even those with minimal technical knowledge can create a beautiful website using this powerful content management system. With its wide range of features, WordPress can help you build your dream website in no time. WordPress is worth considering if you’re looking for an easy way to create your website.

WordPress is popular. 

WordPress powers millions of websites worldwide, including the most popular websites such as The Guardian, Forbes, and TechCrunch. This means a large community of users and developers can offer support and assistance if you need it. WordPress is also an open-source platform, meaning anyone can contribute to the development of the software. This makes it easy for developers to quickly add new features and make improvements. WordPress has a huge library of plugins, themes, and other tools that allow you to customize your website in any way imaginable. WordPress is one of the most popular content management systems, with many options available.

WordPress also has various security features to help protect your website from malicious attacks and data loss. The software encrypts all passwords with industrial-strength encryption, helps keep track of failed login attempts, and includes automatic backups to restore your site if something goes wrong quickly. Finally, WordPress has excellent customer support, with a wide range of tutorials, forums, and other resources available to help you make the most of your website. All in all, WordPress is an excellent choice for almost any type of website. WordPress can provide the perfect solution for your needs, whether you’re looking for a simple blog or an e-commerce store. With its ease of use and powerful features, it’s no wonder that WordPress is one of the most popular content management systems around.

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WordPress is search engine friendly. 

WordPress websites are designed to make it easy for search engines to index and rank. This is important for small businesses that want to make sure that their website appears in search engine results when people are looking for products or services that they offer. Additionally, WordPress websites are built with SEO in mind and include features like optimized page titles, descriptions, meta tags, and structure that help search engines to understand your website’s content. This makes it easier for you to rank higher in search engine results and get more visitors to your site. WordPress websites are well-structured for mobile devices so that users can access them easily on their phones or tablets. This is a great feature for small business owners who want their customers to be able to find them on the go. Finally, WordPress websites are easy-to-use and customizable so that you can make changes quickly if needed without needing technical knowledge or experience. This makes it ideal for those who need more time or resources to learn how to code. With its intuitive drag-and-drop interface and powerful features, WordPress makes it easy for anyone to create a professional website in no time.

Conclusion

OWS Digital Marketing Agency Portland is a full-service marketing agency that offers comprehensive digital marketing services to businesses in the Portland area. Our team of experienced professionals specializes in creating and implementing custom digital marketing strategies tailored to our clients needs. We offer various services, including search engine optimization (SEO), pay-per-click advertising, social media management, web design, branding & identity design, content creation & curation, email marketing, and more. OWS Digital Marketing Agency Portland works with established and emerging brands on various projects, from website builds to brand awareness campaigns. Whatever your business goals are, OWS Digital Marketing Agency Portland can help you achieve them through effective digital marketing solutions. Contact us today to get started!

Marketing Agency
If you’re like most business owners, you probably wear a lot of hats. You’re the accountant, the marketer, the salesperson, the customer service representative, and more. And while wearing all those hats is excellent for learning about all aspects of your business, it can also be a bit overwhelming. That’s where an inbound marketing agency can come in and help. An inbound marketing agency can take on some of those responsibilities for you to focus on what you do best running your business! Here are some reasons to use an inbound marketing agency:

Increased Traffic

One of the primary benefits of using an inbound marketing agency is that it can help to increase traffic to your website. Inbound marketing is a type of marketing that focuses on creating and distributing content that is relevant to your target audience. Creating engaging and valuable content can attract more visitors to your website, leading to more sales and conversions. In addition, an inbound marketing agency can help you create a more effective marketing strategy, improving your overall ROI. Some other benefits of working with an inbound marketing agency include tracking and measuring results, access to expert knowledge and resources, and a team of experienced professionals who can help you achieve your marketing goals. If you are looking for a way to improve your online presence and increase traffic to your website, an inbound marketing agency may be the right solution for you.

Improved SEO

Marketing Agency Another benefit of using an inbound marketing agency is that it can help to improve your website’s SEO. SEO, or search engine optimization, is the process of optimizing your website for search engines. The better your SEO, the higher your website will rank in the search results, which means more people will see and visit your site. Inbound marketing can help to improve your website’s SEO by providing quality content, backlinks, and social media engagement. An inbound marketing agency can also help to create and implement an effective marketing strategy. A good marketing strategy will include a mix of online and offline marketing tactics. Offline marketing tactics may include print ads, direct mail, and television commercials. Online marketing tactics may include pay-per-click advertising, search engine optimization, and social media marketing. A good marketing strategy will use these tactics to reach the broadest possible audience. Inbound marketing can also help to improve your brand’s reputation. Your brand is the face of your business, and it is essential to ensure that your brand is seen positively. An inbound marketing agency can help you create and implement a branding strategy to improve how people perceive your business. Inbound marketing can also help to build trust between you and your customers. Customers who feel like they can trust you are more likely to do business with you.

More Leads

Inbound marketing can also help you to generate more leads. A lead is someone who has shown interest in your product or service by providing their contact information. Creating compelling content can encourage more people to offer their knowledge, which can be used for sales and marketing purposes. By creating shareable content that promotes your brand, you can reach a larger audience and get your name out there. This can ultimately lead to more sales and customers. If you are not already using inbound marketing, now is the start. It is an effective way to reach more people, generate leads, and create brand awareness. Implementing an inbound marketing strategy can help you to achieve your business goals. If you need help getting started with inbound marketing, contact a marketing agency specializing in this type. They can help you develop a strategy and get started with creating content. Inbound marketing is a powerful tool that can help you to reach your target audience and achieve your business goals. Get started today and see the results for yourself.

Better Conversion Rates

Marketing Agency Another benefit of using an inbound marketing agency is that it can help to improve your conversion rate. The conversion rate is the percentage of people who take the desired action, such as making a purchase or signing up for a newsletter. The higher your conversion rate, the more successful your business will be. An inbound marketing agency can help you increase your conversion rate by providing high-quality content relevant to your target audience. This content will help persuade people to take the desired action, ultimately leading to more sales and customers. Inbound marketing agencies can also help you to improve your search engine optimization (SEO). SEO is the process of optimizing your website so that it appears higher on search engine results pages (SERPs). This will help you attract more website visitors, leading to more sales and customers. An inbound marketing agency can help you improve your SEO by providing high-quality content relevant to your target audience. This content will help persuade people to click on your website, leading to more traffic and customers.

Lower Costs

Inbound marketing is also generally less expensive than other types of marketing, such as traditional advertising or pay-per-click advertising. This is because you are not paying for ad space or clicks; instead, you are investing time and resources into creating quality content that organically attracts visitors to your site. Inbound marketing can help you attract visitors to your site who are already interested in what you have to offer. This means that they are more likely to convert into leads or customers, saving you money in the long run. Overall, inbound marketing is a more efficient and effective way to market your business online. You can save money and generate more leads and customers by creating quality content and attracting visitors organically.

Increased Brand Awareness

Marketing Agency An inbound marketing agency can also help increase your business’s brand awareness. Brand awareness refers to how familiar people are with your brand and what they think when they see it. You can raise brand awareness and build trust with potential customers by creating high-quality content and getting it in front of as many people as possible. An inbound marketing agency can also help you to create a sales funnel. A sales funnel is the potential process customers go through when considering buying a product or service. By creating compelling content and making it easy for people to find, you can increase the likelihood that they will make a purchase.

Conclusion:

Welcome to Oregon Web Solutions. We are a full-service marketing agency based in Oregon. We offer a wide range of services to help businesses grow and succeed online. We specialize in SEO, PPC, social media, web design, and more. Our team of experts will work with you to create a customized plan that fits your needs and budget. Contact us today to learn more about our services and how we can help you take your business to the next level!
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If you’re an Oregon business, it’s essential to ensure your website is optimized for Google. According to recent studies, Google has a commanding lead in the search engine market. 79% of online searchers use Google as their primary search engine. So if you’re not optimizing your site for Google, you’re losing out on many potential traffic and customers.

Understand How Google Works

The first step to optimizing your site for Google is to understand how Google works. Google’s algorithm is constantly changing, but the basics remain the same. Google uses several factors to rank websites, including the quality of the content, the number of backlinks, and the user experience. By understanding how Google works, you can make sure that your website is designed in a way that will help it to rank higher in search results.

One of the most important things to understand about Google is that it is a business. Google’s ultimate goal is to make money, and it does this by selling advertising. When you use Google to search for something, you are seeing results that have been determined by an algorithm designed to show you results that are relevant to your search and that will also interest advertisers. This means that, while Google does take into account the quality of your website’s content, it is also looking at other factors that will determine whether or not your site is a good fit for an advertiser.

Do Your Keyword Research

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Another essential step in optimizing your site for Google is to do your keyword research. Keyword research is finding the right keywords to target for your website. When choosing keywords, you want to select ones that are relevant to your business and have a high search volume. However, you also want to avoid too competitive keywords, making it difficult for your website to rank high in search results.

The best way to do keyword research is to use a tool like Google Keyword Planner. This tool will allow you to see the average monthly search volume for various keywords and the competition level for each keyword. This will help you choose the right keywords for your website. In addition to doing your keyword research, you must ensure that your website is optimized for your target keywords. This means adding the keywords to your website’s title, meta tags, and content. You can also use Google’s Webmaster Tools to help you with this process

Optimize Your Title Tags and Meta Descriptions

Once you have chosen the right keywords, you need to optimize your title tags and meta descriptions. Your title tag is the text that appears in the search results when someone searches for one of your keywords. Your meta description is the text under your title tag in the search results. Both elements should be optimized for your chosen keywords to help your website rank higher in search results.

To optimize your title tags and meta descriptions, you must ensure they are relevant to your target keywords. You also need to make sure they are appealing and eye-catching to encourage people to click on your website in the search results. Additionally, your title tags and meta descriptions should be unique to avoid being penalized by search engines for duplicate content. Your content should be informative, engaging, and helpful to encourage people to stay on your website and read it. Additionally, your content should be keyword-rich to help your website rank higher in search results.

Use Heading Tags wisely.

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Heading tags are another essential element of on-page optimization. Heading tags are used to structure the content on your website and make it easy for users to scan through your content. Heading tags should be used wisely, as too many heading tags can hurt your website’s ranking. The best way to use heading tags is to break up your content into smaller sections so users can easily find what they’re looking for.

In addition to using heading tags to structure your content, you should also use them to optimize your website for keywords. Using keywords in your headings will help search engines understand what your website is about and rank it accordingly. It’s important to note that you shouldn’t stuff keywords into your titles. Not only will this irritate your users, but it will also get you penalized by search engines. Instead, use keywords sparingly and ensure they fit naturally into your headings.

Optimize Your Images

Images are another essential element of on-page optimization. All images on your website should be optimized with relevant keywords and alt text. Alt text is the text that appears when an image cannot be displayed. It is essential to optimize your images because Google cannot index images, so they rely on alt text to understand what an image is about.

In addition to optimizing your images and ensuring that your website uses responsive design. Responsive design is a type of design that allows your website to adapt to the device that it is being viewed on. This is important because more and more people are using their mobile devices to access the internet. If your website is not using a responsive design, it will not be able to adjust appropriately to mobile devices, which will hurt your ranking on Google. Finally, you need to make sure that your website is fast. Google prefers websites that load quickly, so you need to do everything you can to ensure that your website loads quickly. There are a few things that you can do to improve the speed of your website, such as using a content delivery network and optimizing your images.

Create High-Quality Content

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One of the most important things you can do to optimize your site for Google is to create high-quality content. This means creating informative and well-written articles, blog posts, and web pages that provide value to users. It’s also 

Necessary to ensure that all your content is original and not copied from other sources. Google penalizes websites that contain duplicate content, so it’s essential to avoid this if you want your website to rank well in search results.

In addition to creating high-quality content, another important factor in ranking well on Google is to ensure that your website is mobile-friendly. With more and more people using smartphones and tablets to access the internet, ensuring that your website is designed for these devices is essential. You can do this by using responsive design or creating a separate mobile version of your website. Finally, another important factor in ranking well on Google is to have a strong backlink profile. This means having other websites link to your website. The more high-quality links you point to your site, the higher your site will rank in search results.

Promote Your Content

Once you have created high-quality content, you need to promote it. You can enable your content in several ways, including social media, email marketing, and paid advertising. The most important thing is to get as many people as possible to see your content.

One way to promote your content is to use social media. Share your content on Facebook, Twitter, and other social media sites. This will help to get your content in front of a large audience. You can also use email marketing to promote your content. Send out an email with a link to your latest post or video. Finally, you can use paid advertising to reach even more people. Paid advertising can be effective, but it can also be expensive. Choose the right platform for your budget and goals.

Conclusion:

Oregon Web Solutions is a premier marketing agency located in Oregon. We offer a wide range of services to help businesses grow and succeed online. From website design and development to online marketing and SEO, we can help you achieve your goals. Contact us today to learn more about our services and how we can help you grow your business.

INK Games Partners With Oregon Web

Since the first video game hit the market in the early 1970s, the world has been captivated by the virtual reality they can provide. INK Games is on the fast track to becoming the biggest gaming company on the planet – and for good reason. Founded in 2018, INK Games and their founders have experience in the gaming world-spanning much farther than the year since launching their newest venture. The Oregon Web Solutions team is excited to partner with this innovative company and work towards taking over the video gaming world.

The video game landscape is undoubtedly one of the most lucrative industries in the world. Have you ever heard of the game Fortnite? Ya know, the virtual world that captivated people around the globe, surpassing Minecraft as one of the most popular games ever released? Well, that game alone generated over $2.4 Billion in revenue in 2018 and was just released in July of 2017. Following in a close second was League of Legends with over $1.4 Billion in 2018, and Pokemon GO with $1.3 Billion in revenue that same year. In 2019, it is projected that the global games market will eclipse $150 billion – a whopping 13% year over year growth streak. Subscription-based gaming is on the rise and there is no end in sight as the digital landscape continues to advance at an increasingly rapid rate.

Coming together to build one of the best teams in the corporate world of video games was INK’s first task. Made up of some of the most notable gaming professionals, INK Games is on the fast track to dominating the gaming space. Notable accomplishments include helping establish EA in the social gaming space, and founding Diluted Studios which was ultimately bought by Zynga, launching Zynga Slots generating over $150 Million in 2015. The INK team is also known for making up the founding team of Buffalo Studios, the creator of Bingo Blitz – the industries #1 bingo game for over 7 years generating over $200,000 a day. Other notable projects include Sims 3, Marvel games, Pokemon games, and Avengers Alliance games. These guys know there is money to be made and Oregon Web Solutions is here to help.

INK Games believes the gaming world has a problem and we know our team has a solution. As of now, there is really no way for gamers and users to get paid for their following and, sometimes massive viral reach they have incurred. Veteran gamers themselves, INK Games knows that gamers want gamified, global platforms to monetize the influence they have created – after all, some gamers dedicate their daily lives exclusively to gaming. With their new proposal, influencers and users can monetize their following and viral reach. Through this, users can rightfully be paid for their part in helping grow some of the worlds largest networks. Offering influencers and gamers what others can’t, INK Games surpasses even the world’s largest gaming platforms in all that they can offer to users.

In comes our newest venture – World of Influence. Described as “Pokemon Go meets Monopoly” World of Influence allows users to get paid for building a virtual world. With no cap on earnings, users can collect revenues based on viral reach and in-game purchases. How is this possible you may ask? World of Influence creators built this game to allow users to purchase their real-life area codes so that as the World of Influence grows, territory owners can earn rewards based on activity within their territories. Gaming has already undoubtedly captured the eyes and minds of millions across the globe. INK Games and Oregon Web Solutions are looking forward to bringing gamers the most lucrative gaming system on the market. Interested in learning more about our latest venture? Simply click here for more information.

a picture of the top seo trends in 2018

Search Engine Optimization or SEO is the process of improving the visibility of a website or online asset. In theory, improving online visibility should increase visitors and potential customers to a website. In turn, increasing revenue for the company. There’s a large variety of tactics used in this process including on-site and off-site methods depending on your desired end result. While SEO is constantly changing, the value of the service increases as more people transition into a digital life. In fact, of all traffic channels, organic search from Google continues to be the highest converting source making it critical to the success of any business. Introducing the 10 SEO Trends in 2018 infographic.

Top 10 Search Engine Optimization

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While these 10 trends are in no particular order, it’s important to note that some factors due carry a higher weight than others in the Google algorithms. At Oregon Web Solutions, our job is to constantly study and test to figure out what works and what doesn’t. From our research in 2018 the #1 ranking factor is engagement on your website. This means real people visiting and interacting with your website is the #1 thing you can do to improve your overall rankings. This should include a combination or referral sources including direct URL type-ins, high-quality referral traffic, Google search, and social media referral traffic. The key is to receive a good balance of the four different traffic sources above. Keeping in mind that a local business or company should work to strike a balance between all 10 SEO trends. The 10 trends for 2018 are social media strategy, long-form content, video SEO, image SEO, featured snippets, voice search to access content, mobile SEO, Secure Site SSL upgrades, understanding searcher intent, and website speed. Taking a balanced approach to implementing these items on your site will improve your companies online visibility today and into the future. If you have any questions about the Top 10 SEO Trends please leave a comment below.

Social Media Marketing Trends

Social Media Marketing Trends 2018

Social media platforms are changing every day, which means that Social Media Marketing is changing too. You may or may not be aware, for example, that Facebook recently added a “Stories” option, which is similar to the feature previously offered by Instagram (among others). Social media and advertising and marketing trends are changing rapidly, too.

Here are five of the biggest Social Media Marketing trends you should watch for in 2017 & going into 2018 (as well as a few tips on how to personalize them for your business, website, band, or whatever you’re trying to promote).

1. Moving Away from Twitter

In recent years, Twitter has been in a slow decline. Many analysts have even predicted a slow demise for the one-time social media giant. While Twitter will likely survive, it’s pretty unlikely that you’re going to find any positive references to Twitter if you search the web for Social Media Marketing Trends 2017.

What happened? Twitter was originally built on real-time, quick-to-read updates. Unfortunately, Twitter’s original appeal isn’t as exciting anymore now that users crave longer, more in-depth posts and content. In addition to controversies regarding censorship and security, Twitter clearly needs to overhaul their game plan if they want to remain viable in the years to come.

2. New Approaches to Creating Inspirational, Emotional Content

There’s a reason Facebook adopted “reactions” to replace simple “likes” (you can even react to comments now); allowing users to react let’s them share their specific feelings about a post or a piece of content, and not just the fact that they noticed it.

What does this mean for your business’s Social Media Marketing? Well, one of the biggest recent Social Media Marketing Trends is a shift toward more emotionally engaging content. Increasingly, marketers need to be sharing not just a message, but a story. Something inspirational, something adorable, maybe even just something that’s downright funny. Why is this so important? Well, content that provokes strong emotions increases content’s “spreadability”, and consequently improves your brand awareness as well.

3. Oh, Snap!

What a difference a few years can make. The one-time scrappy upstart Snapchat has gone from a relatively-popular platform to a position where they now stand a chance at becoming more relevant than Twitter. What’s behind the spark in popularity? Their adaptability, for one.

Recently Snapchat completely changed their format and even their name–they’re now known simply as: Snap. What are their goals for the future? Focusing on what they do best: in-the-moment and live content, including the introduction of vertical videos.

Snap is reportedly also working on some exciting product development, including glasses that will allow Snap’s users to share high-resolution visual information in real-time. Naturally, these changes and new opportunities have marketing professionals champing at the bit. Their new style promises to be one of the most-watched this year in Social Media Marketing.

4. Increased Choosiness from Businesses

Although new platforms show up seemingly every day, most of them don’t succeed on a global level. As more marketers realize this, expect to see a trend towards greater choosiness when it comes to social media platforms.

For many businesses, it’s redundant and even wasteful to market on more than one platform. Consequently, many are predicting that in years to come, business should focus all of their online marketing efforts only on the platforms that have a proven success rate.

5. More Experience-Based Marketing

There’s an increasing demand for social media to be more immersive, providing a sort of vicarious experience for users. In the simplest terms, it’s no longer enough for you to post about an event–you need to take users into the experience by live-posting, or even by using a 360-degree video. We predict that this will be one of the most noticeable shifts when it comes to Social Media Marketing Trends 2017.

How Will You Make These Trends Your Own?

Now that you’re aware of some of the Social Media Marketing Trends 2018, the question remains: how can you take advantage of these trends to tell your brand’s story? Here are a few tips.

What’s your brands “story”? Are you socially engaged? Are you outdoorsy? Let your customers know what you’re about!

Do you have events that you can live-post?

Which social media platform has had the highest marketing success rate for your business?

We wish you the best of luck creating your own Social Media Marketing Trends!

If you need help with any of your social media, you can contact us here, or call us at (503) 563-3028 to find out how we can help you grow.

Instagram Stories Vs Snapchat

Instagram Stories vs Snapchat for Business?

Instagram just launched a new platform very similar to Snapchat called Instagram Stories. Like Snapchat, Instagram Stories allows you to post short videos and photos to your Instagram followers that will self delete in 24 hours. The format is almost identical to Snapchat but with less filter options. For business owners, this new feature breaths new life into your Instagram account by allowing you connect with your followers in a more casual format than posting to your profile. In this video I discuss the pros and cons of the two platforms.

From our testing we have noticed our Instagram Stories posts are being viewed by 10% of our followers, which is a much better conversion rate than Facebook.  Another great feature is it keeps business owners from having to build up yet another social media account by combining Snapchat features onto Instagram.

how to use instagram stories

How to Use Instagram Stories for Business

Research had suggested that over the last few years the amount of Instagram posts had dropped by almost 50%.  The reason was that your Instagram profile is usually your best content, and many users were afraid to post unless they had a really good photo or video.  Instagram stories gives business owners to share behind the scenes and low-quality content to their followers that otherwise would be unseen.  Now, your Instagram profile can be reserved for your best images and videos, while staying connected with your followers daily through Instagram Stories.  Many have criticized Instagram for copying Snapchat, and I agree that’s what has happened here, but nevertheless this is a great tool for business owners.  Snapchat developed the best system for capturing quick and spontaneous content and Instagram capitalized on it.  For example, if you own a restaurant you could post short videos of your kitchen, bar, or dining room throughout the day giving your followers a behind the scenes perspective.  Video production companies can use Instagram Stories to showcase behind the scenes of their video shoots and adventures.  Small business owners can stay connected with customers by revealing hot discounts and specials on Instagram Stories and nowhere else.  This tactic would help you build a larger Instagram following and increase brand loyalty at the same time.  The possibilities for business owners is endless and it’s up to you to decide the best approach for your niche and company.

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New Instagram Features and View Count

Another great feature is the ability to see how many people have viewed your story.  Plus, Instagram now gives you the ability to see who has viewed your story.  One interesting thing we found was that the people who viewed our story were not the same people who like our photos.  Data suggests a large amount of people scroll through photos and videos on Instagram but don’t actually engage with the post.  Unlike the Instagram feed where you can like or comment on photos, Instagram Stories can only be viewed.  The user does have the option to send you a private message, but nobody else viewing your feed would see the comment.

Instagram Stories vs Snapchat for Business Marketing

Recent data has suggested that Snapchat is the fastest growing social media platform in the world.  Unfortunately for business owners, Snapchat makes it hard to grow your following and connect with customers.  I believe this new Instagram update will bring a lot of people back to the platform who had become discouraged.  For me personally, I’m done with Snapchat for business and will be focusing the bulk of my social media efforts on the new stories feature.