Entries by Matt

Digital Marketing Internship

Have you thought about joining the marketing industry? Look to any business and you will see direct evidence of their marketing efforts. Their signage? Marketing. Their website? Marketing. Their radio/paper/online ad? Marketing. It's hard to get away from it. In the digital age, it can feel like everything and everyone is marketing themselves all over […]

How To Get Wedding Video Clients

Wedding Video For Clients

Wedding videography is a great way for video creators to get top dollar for their work. Unlike other video production niches, wedding videos involve creativity which means your price you can charge per job is higher. In fact, good wedding videographers can make $10,000 or more per video. In this article, we are going to give you tips and tactics for landing high-ticket wedding videography clients. Wedding video production is a great niche for new filmmakers because the barriers to entry are very low. Most newly engaged couples have low expectations for their wedding video and it's a great way to get your foot in the door. Just about everyone knows someone getting married and by offering to do the video for free you can begin building your videography portfolio.

Reach Out To Friends And Family Who Are Engaged


This may seem obvious to most, but this is a great place to start looking for clients. Unlike photography, a large portion of couples see their wedding video as optional so in most cases, they don’t mind taking a risk and giving you a shot. The important thing to remember is that if you’re going to charge a fee to film someone's big day, it’s critical that you get it right. You only have one chance to capture the big moment so don’t screw it up. The best way to ensure that you get it right is to do a lot of planning ahead of time. It’s always important to be prepared, but when your filming weddings this is even more important. Make sure you get to the venue earlier and scout the train. Brides are almost always on the left side so it’s important for you to be positioned on the right side. At the end of the day, the bride is more important than the groom so make sure you portion yourself to film her. If you have multiple camera angles then position your primary angle on the right and secondary angles centered or not he left side. Ideally, you would have at least three camera angles so you can capture the magic moment from multiple angles. Another tip is to go to the rehearsal and make sure that you understand what will be taking place during the ceremony. In some cases, the crowd will be asked to stand up which can block your entire shot. If you can’t go to the rehearsal then make sure you communicate with the pastor or wedding planner to find out exactly what’s going on. Finally, always make sure you have extra batteries in case the worst case happens during the ceremony.

Create A WordPress Website And Google My Business Listing


Another great strategy for finding wedding video clients is to create a website and optimize it for search engine optimization. In most cases, the bridge will be searching for the wedding videographer and if she doesn’t already have someone selected, she will search online for someone. The idea here is to position your business in front of your potential client when they come looking for your service. This is best accomplished by having a high-quality WordPress website and a Google My Business Listing set up. If you’ve decided to make wedding videos your primary niche, then it helps to have wedding related keywords in your name. This will make appearing at the top of Google Search much quicker and easier. Make sure you use a variety of wedding-related keywords throughout your website and copy to ensure maximum chance of being found. These means don’t just focus on “Wedding Videographer + City” but instead have a variety of different versions of those keywords. If your website is set up properly it’s time to work on your Google My Business Listing. Remember, GMB’s are focused on a local area so setup your GMB in the primary area you want to serve. In most cases, wedding video creators will not have an office or physical location so you will need to set up a service location.

Network With Wedding Photographers And Ask For Referrals


Your best source for wedding video clients is to create relationships with wedding photographers. If they are good, they will have a constant stream of new clients and this is a great resource to tap into. Compared to other client acquisition strategies, referrals are a great source of clients because the sales process is much easier. In other words, instead of a cold lead, referrals are what is called a warm lead and there will already be a certain amount of trust form the client. If the wedding photographer is referring you then it usually means you have been pre-vetted and are going to do a good job. Now, this may or may not be the case, but in sales perception is reality. When looking to develop a relationship with a photographer it can be challenging to find more than one person to referring clients to you. The reason for this is because in most cases they will expect you to send them leads in return. This begins to get complicated when you’re working with more than one person. The best strategy here is to build a relationship with one really good, and busy, wedding photographer. That way you can just focus on building one good relationship instead of multiple.

Use Facebook Ads To Target Newly Engaged Bride & Grooms


This is my favorite tactic for getting consistent wedding videography clients. Essentially, this strategy involves using a highlight reel or wedding video you’ve done previously to directly target brides or grooms that have just got engaged. This works well because Facebook has very advanced targeting systems that allow you to conserve advertising spend and just focus your efforts on your potential customers. Once they see the video it’s wise to set up a landing page that directly speaks to their want and desire to have a high-quality wedding video. If you do this correctly you can easily get a steady stream of new clients. Like all other marketing strategies, this tactic works best when you have a great highlight reel or wedding video that shows you are a good videographer. Plus, if you can tap into the emotion of their special day, you can easily set up a system where you will have unlimited new wedding clients coming to you. If you’d like more information on how to set up this entire system then check out our training below. We go through step by step our exact strategy for creating the wedding video advertisement, landing page, how to invoke emotion, and of course how to close the client with ease. If your new to wedding videography and are looking to get started this is a very simple and efficient way to land your first few clients. If you’re a seasoned professional this is a great way to keep a consistent flow of clients coming so you can get top dollar for your work.

If you’d like more information on the 5-Days To Unlimited Weddings System then click on the link below:

https://www.sethmorrisey.com/wedding-course

In conclusion, wedding videography is a great niche for videographers looking to get top dollar for their work. If you want to charge more per job or hour, you need to focus on niches that allow for creativity and you need to master them. That will allow you to stand out from the crowd and begin to build a name for yourself. Video creators that focus on wedding videography for any length of time usually find those wedding clients are easy to land and their price per wedding job will continue to rise.

Is SEO Dead? We Take A Look Into 2020

Is SEO Really Dead

Gary V famously proclaimed SEO is dead. Do you think SEO is dead in 2020? We take a look.

Despite the logic behind search engine optimization there are still naysayers speaking against SEO and the effectiveness behind it.

Despite the fact that trillions of people are still Googling things every year, these naysayers still speak of the death, or non-existence- of SEO. 

Despite the naysayers, the haters, and the non-believers, we know that SEO is alive and well. 

And while algorithms have changed, the way we optimize has changed, and other various things have changed, SEO and the principals behind it have stayed the same.

Even though the idea that SEO is dead is generally false, we can agree that some SEO practices have become obsolete or fizzled out. Any SEO or web expert knows that this is due to the ever changing and top-secret nature of search engine algorithms – specifically Googles.

Peoples opinions are just that – opinions. Typically used to stir up buzz and media. The truth of SEO is this, as long as there are search engines, it is always relevant and needed. Search engines run on algorithms and this means that they are looking for certain things, but what they are looking for can change as often as weekly. Search engine optimization helps the bots and crawlers find the things search engines are looking for in top-rated and trustworthy websites. Google and other search engines only want to serve users the most relevant content – algorithms and SEO practices are how they do that. 

While Googles ever-changing algorithm doesnt always favor the most current SEO practices, it is proven that an optimized website ranks far better than those that arent. Websites listed on the first page of  results see 91.5% of the traffic share. This means if your page is on the 3rd, 4th or even 2nd page of results a lot of web browsers may not even see your listing. 

People are free to think SEO is dead. While you are thinking that, your competition is passing you by at a fast pace.

How To Make Money With Videography

Making money as an independent videographer can be tough. This is why we are putting together a full comprehensive course on how to do just that. It is 10x easier and faster with a roadmap and a mentor to do anything in life.

We just launched a course for Videographers looking to get wedding clients. We literally got 8 quality leads in 7 days. If you are curious how, you can find out here: https://www.sethmorrisey.com/weddings-course

If you are interested and would like to get notified when it comes out, email us at: [email protected]

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How To Get Video Production Clients

How To Get Consistent Video Production Clients For Filmmakers

While pictures and video have been used to commemorate moments, and as an advertising mechanism for years, it is undeniable that the last decade has brought a huge surge of the want and need for quality digital content. Take a look at Instagram, or Facebook for example – the most popular content is generally high-quality photos or videos. With huge advancements in technology and the mass number of skilled photographers, and videographers, quality content is no longer as hard to come by as it once was. As an aspiring videographer you likely know that there are dozens, if not more, people in your area just like you and simply being good at what you do isn't always enough to get clients. With that being said, if you've got the skill and passion to pursue video production, you are in a market full of work to be done as clients for video work will never run out – there is almost always be a need for quality video content. Whether it is for marketing purposes, weddings, businesses, etc. you can guarantee there is someone out there looking for your services. But, how do you find your clients? Keep reading for our best tips on how to secure your next video production client, and continue to grow your video production business for years to come.

Top 5 Tips To Get Video Production Clients

1. Identify Your Ideal Video Production Clients


While there is no shortage of people needing video production, it does not hurt to visualize your ideal client. What is your preferred style of shooting? What would you consider your area of expertise? What is your past experience, and how does that play a role in your future as a videographer? These are all good questions when trying to identify your ideal client to work with. If you would consider yourself good at what you are most interested in (for example, shooting aerial shots with a drone) consider niching down and pursuing clients specifically interested in that type of videography.

2. Make Yourself a Digital Portfolio


While it is a given that a photographer would have photos available to showcase their skill set, it's not as simple for videographers. Make yourself a digital portfolio, or consider creating a highlight reel of your past work to help attract new clients, or showcase your work to potential clients. With that being said, you don't need to have full versions of every job you've ever done available, but you should have something to represent yourself and the type of work that you do. Consider posting this (or clips of/from it) on your website, and social profiles so it is readily available to those just browsing – you never know who may need a job done.

3. How To Get Clients Using Organic Outreach Methods


An organic reach out method is when you are personally working towards reaching out to prospective clients. While these require you to seek out people without the chance to break the ice before trying to grab their attention, it is a good way to secure potential new clients and bring awareness to your business/brand. Some examples of organic outreach methods are Email – Sending a personalized email to people you believe are potential clients Cold Calling – Making an unsolicited call to a person or business Direct Mail – Physically mailing a brochure or something else to draw attention to your business) Reaching out to people via social networks – Posting on social networks and willing people to engage with your content and mutually engaging with theirs.

4. Learn How To Network Like a Marketer


Networking is one of the best ways to establish relationships and get high-ticket video production clients. Networking is an opportunity to meet new people and, especially in smaller communities or niches of videography, can be a game changer for building your business. Network with prominent people and businesses within your community and, once you make a connection, it's almost like a free way to market your video production within a new group of people. Network with other local videographers, or photographers and consider teaming up to make content together. Networking isn't about going out and approaching random people to tell them about your service. It is about making connections within your community that can help you find, or attract more leads. Also consider attending local networking events, speaking at local events, or even host your own event. A quick way to network and put yourself out there is to join online groups. Consider joining a local small business group on Facebook, or engage in posts relevant to videography. Check out Reddit, Quora, or other social networking sites to find people to connect with and gain instant access to people similar to you, or people looking for services like yours.

5. Create High-Value Content & Promote It On YouTube


This may be the most obvious of our tips on how to get video production clients. Market yourself on as many social media platforms as possible, and consider engaging with others on those platforms to help draw attention to your content. While the most obvious forms of content marketing are to post on Facebook, Instagram, Twitter, and LinkedIn also consider creating free content to distribute. A good example would be to create a cheat sheet titled something like “10 Things To Consider When Hiring Your Wedding Photographer” or writing a blog post relevant to videography/photography and posting it online, or on your website. Alternatively, create some kind of content and incorporate it into a lead magnet. Offer your Wedding Photographer Cheat Sheet for free in exchange for someone's email. This way, you not only caught someone's attention (and hopefully willed them to check out your stuff) but you have also collected some contacts for future endeavors. Content Marketing for a video business is essential as it is a great way to get your content in front of others without having to reach out first.

Bonus: Create “Click-Bait” Posts That Encourage Sharing


Remember – when content marketing via social networks like Facebook and Instagram simply posting good content isn't enough to make your posts visible. In order to beat the algorithm and create organic reach, you will need to post with the intent to engage with your followers. Accompany your picture with a caption willing viewers to comment by leaving a reply, or tagging someone else. Also make sure you are engaging with those that engage on your posts, like their comments, reply back to them and give their page a look. Consider following and liking/commenting on other content that is similar to yours. Build a network of online “friends” and mutually use your engagements with each other to help boost your posts and help it show up on people's news feeds. While there is a multitude of ways you can attract new video production clients, we would suggest starting out with these few easy tips. Being a successful videographer in today's market is harder than ever, but is by no means impossible. Put in the work, and produce quality content and you are already on your way to success and more clients. Good luck, and happy filming!  

SEO Vs SEM, What Is The Difference & Which Is Better?

SEO vs SEM

The world has never been the same since the Internet was introduced. With the advent of the digital revolution, amazing things that we once thought were impossible were made available to us. It made the world a smaller but a better place especially for selling your products, services, brand, and business as a whole.

With the development in the business world comes the evolution of marketing terms, jargons, and acronyms. Almost all marketers are guilty of using different kinds of terms that at times confuse the clients. The truth is even marketers are sometimes confused about the terms and acronyms that they use.

One perfect example is the acronyms, SEO and SEM. In the online marketing world, these terms are most often used interchangeably. Some even pull the terms from thin air without clearly knowing the distinction between the two terms.

If you are nodding your head in agreement while reading this, then you are not alone. The terms search engine optimization and search engine marketing can be very confusing. While they are related, they are individually different.

Search Engine Optimization (SEO) vs. Search Engine Marketing (SEM)


Let's take a look at both terms deeper and expand on each one as we go along. SEO is increasing the number of website visitors by enabling the site to show high on the results when you search a particular term or sentence using a search engine. SEM, on the other hand, is an internet marketing process that increases the visibility of the site through advertising and organic search engine results. SEO is just a part of one of the strategies of SEM.

So What is SEO?

SEO or search engine optimization is a strategy of turning a website into a user-friendly site for search engines to pick up. It involves several technical components like utilizing clean code, fast load times, and high-quality content. This could be in the form of visitor statistics, content, backlinks, multimedia, as well as social media sharing.

The search engine giant Google is believed to be using more than 200 criteria before finally deciding which site tops Google’s search results for any given keyword. SEO is just one of the numerous components that make up SEM. Its major function is to enhance the exposure of the site in the search engine results page. As a result, it aids in raking in free and organic traffic to the website.

The focus of search engine optimization is to make high-quality and valuable contents that relate to the business itself. Additionally, the content is deemed relevant to the searchers by the search engine. It is important to note that the search algorithm of the search engine giant is incessantly modifying and altering.

It is very important that you understand and track these changes. In addition, SEO strategies do not work overnight or give you results immediately. The normal SEO campaign typically takes anywhere from 6 month to 12 months for good results. When executed properly, it could pull in heavy traffic to your website that will set off a positive domino effect on the business as a whole. Normally it's important to have a good strategy which involves link building too. Find more info on this kind of SEO strategy on OutreachMama blog.

Pillars Of SEO


Search engine optimization is composed of two unique pillars. These are the on-site and off-site pillars. The term on-site refers to everything within your own website. Some basic tasks in on-site or on-page SEO include the following:

  • Adding proper keywords into meta descriptions, title tags, alt text, and heading tags, to name a few
  • Written and optimized quality page content and blog posts
  • Formatting and cleaning up page URLS
  • Enhanced load speed of the page
  • Incorporating Google authorship
  • Integration of social sharing within your content

Off-Page or off-site SEO includes the following:

  • Making a natural but high-quality backlink profile. This is also known as link building from high-quality and authoritative websites through guest posts or outreach.
  • Signs of social sharing
  • Bookmarking in social sites
  • Content sharing with other sites in your niche.

What Is search Engine Marketing (SEM)?


Search Engine Marketing is a type of Internet marketing that promotes websites by making them very visible in various SERPs because of advertising and optimization. SEM uses advertisements and paid search listings. Unlike its components SEO, SEM delivers quick results by providing fast and substantial exposure to a particular site or the page.

Aside from search engine optimization, SEM involves using a paid search like pay per click listings as well as advertisements. Most often search engine marketing includes pay per click activities and campaigns. However, if you utilize paid search and SEO, then it should be recognized as an effort under SEM.

There is a list of prevalent practices for optimizing your money within a paid search campaign. This includes the following:

PPC or Pay-Per-Click Campaigns


PPC campaigns are highly focused. You should finish thorough keyword research before consider this option or buying. When you have finally selected the keywords that are most pertinent to your brand or business, you can buy the ads on the SERPs where those keywords will be found. In this type of campaign, advertisers pay every time an ad is clicked or its link is opened. Some of the examples of this kind of campaign include Google AdsWords, Yahoo Search Ads, and Bing Ads.

Geo-Targeting


This strategy includes providing exact ads or content to a site user depending on their geographical location. This process is designed to focus on local customers making it a perfect strategy for small businesses.

Keyword Research for SEO and SEM

This is the primary component of search engine marketing since these are what users key in on the search box of the search engines to learn about something. Before you invest your money in this method, it is important that you do some research about the keyword. This way, you will determine what the users would like to know about your brand, business, product, or service. If you are not sure where to begin, you can find various keyword tools online.

Which Marketing Strategy Is Better SEO or SEM?

Until now, there is a debate among advocates of either side regarding which strategy is better than the other. For an inbound marketer, the best approach would be the organic search engine optimization. However, if you look at the big picture, you will realize that genuine search engine marketing will not and could not succeed without the help of organic search engine optimization.

In addition, there are a number of instances where pay per click campaigns are more useful than search engine optimization. For instance, if you want to achieve immediate visibility when you launch your site, the best approach is to create a pay per click campaign since it works faster than SEO and gives instant results.

However, it is foolish and impractical to work solely on PPC without touching on SEO. While it is true that organic search engine optimization takes time to yield results, in the long run, organic SEO becomes less expensive and sticks around. In addition, your site will create a search reputation or credibility that you will not achieve using pay per click campaigns.

The debate about which strategy is better than the other is not going to end. However, it is more constructive if we put an end to the battle for supremacy between the two. Instead, change your perspective and treat high-quality search engine optimization as a requirement for a highly-effective and high-quality search engine marketing.

Search engine optimization is the crucial stepping stone for highly-optimized content that customers and prospects of the search engine marketing find useful. Without blog content, landing pages and web pages that are optimized for search, your efforts in search engine marketing will be in vain because of low quality. As a result, there is little to zero chance that your page will be visible to the SERPs.

In the long run, organic search engine optimization will establish your website’s credibility given that you maintain the quality of your content as well as your social media usage. Organic SEO then becomes less expensive. So, going back to the question, which is the best tactic, the answer is it depends on your specific needs and what you would like to achieve. The key here is fully knowing the difference between the two and maintaining the consistency of your efforts.

At Oregon Web Solutions, we also offer the following services:

  • Website Designing
  • Social Media Management
  • PPC Advertising
  • Mobile Marketing

  • Video Marketing
  • Niche Market Research
  • And Facebook Paid Ad Campaigns

SEO and SEM Conclusion

We hope you enjoyed our article on SEO vs SEM. If you are considering looking into SEM and SEO or any of our other services and would like a free consultation, simply fill out the form below and we will get back to you right away:

Get More Information:

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SEO vs SEM

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Digital Marketing For Construction Companies

Construction company Digital marketing for businesses

Why You Need a Professional Agency for Your Construction Company

If there is one thing that the 20th century is known for is its quick rise to the digital world. The last couple of years brought about several innovations pertaining to artificial intelligence, 3D printing, virtual reality, drones, and plenty more. All of these are relevant and crucial in the business operations within the different industries.

In fact, there are those who have completely integrated their strategies into the digital marketing world. Indeed, communication has become much more efficient and marketers have found new ways to reach a new audience and expand their customer base. With that in mind, this article will explain the importance of digital marketing and why it is important to find digital marketing companies to do the work for you.

How Can A Construction Company Benefit from Digital Marketing?

The difference in the construction industry is that its procedures and projects have become much more complex and larger. If you are in the construction business, you will know that sustainability is one of the many crucial factors. This is needed to operate and manufacture the projects. Also, the number of workers with the right skills in their field has become limited.

For each industry to survive this technological era, there is a need to adapt to the changes. Oregon Web Solutions knows this as we use digital marketing for General Contractors as a means to grow and scale construction businesses.

Here are some of the reasons why a construction company should consider using digital marketing to grow their business:

Social Media Branding


With the increasing number of social media platforms on the internet, more and more companies are making use of these for expanding their customer base. There is no reason why a construction company should not use them as they are are one more area to get found online. With the help of a professional internet marketing company, a construction company can build a web presence that separates them from the rest of the competition. You get to engage with your target audience and develop the right kind of relationship that has the potential to increase sales. Social media is one of the best tools that provides opportunities for building trust between a brand and its customers.

Increasing Traffic


As communication becomes much more efficient, companies are using the internet to reach a wider audience. The internet is a vast place where people store and retrieve data every day. Companies are using this to develop an online presence that will boost brand awareness. With the help of Oregon Web Solutions’ products and services, you can harness the true power of search engine ranking. You’ll be able to create a consistent flow of traffic to your website which will result in new leads and customers for your business.

Increased Traffic

Building an Online Community


The beauty of the digital marketing world is that you can reach a new audience right from your home location (no traveling needed). With the online presence, you will establish, you will have the power to communicate with your customers from anywhere in the world. In addition, you can ask them for testimonials to be posted on your website. Remember, word-of-mouth recommendations are one of the most effective forms of marketing strategy. Those who have provided great testimonials can serve as references for potential consumers.

Acquiring Customer Insights


Another benefit you get from hiring an online marketing expert is that you get a chance to learn more about your customers. With this knowledge, you can focus on what they love and what they don’t love about your services. The comments and feedback from your customers are a great basis for re-establishing your operations to ensure that you provide high-quality service. Also, you get to learn more about your competitors as well. Depending on how you acquire these customer insights, you get a glimpse as to which of your competitors does your target audience love. By learning the gaps in your services, you are provided with an opportunity to become better.

Employing SEO Techniques


Those who are involved in the construction industry are and should be focused on improvement and operations for their business. With this said, there is a high chance that they do not know some of the basics of marketing their products and services in the digital world. With OWS’s effective SEO strategies, you can ensure that your company will begin to reach the top search engine results pages or SERPs. This will guarantee a consistent flow of traffic and clients which is what we all want and how you found this article.

Dominating Local Search


With proper consultation from our construction company digital marketing experts, we will formulate strategies that will ultimately increase your traffic and conversion rate. You will also learn a lot more about your current presence and how to improve it on your own. You’ll also learn the importance of local listings and having them properly optimized. Most are shocked as to how many people are searching for what you have in your own neighborhood and they will never find you if you don’t know how to place yourself in front of them properly. 

Construction company website

Constructing the Perfect Website Design


There are a great number of digital marketing companies and marketing strategies for construction and home improvement companies. Oregon Web Solutions can help you build a website that can match your company’s vision and appeal to your audience. A great website is a perfect place to display your work as well as testimonials from happy clients. A construction company’s website should be visually and aesthetically pleasing, but more than that, convert well. We are happy to assist you in this process. The website design chosen for your company will be sure to drive results.

Learning All About Paid Advertising


Another effective digital marketing strategy offered by OWS is Paid Advertising. With this, you can gain quick exposure to the online community as well as build a loyal customer base. Online advertising or paid channel marketing can also be referred to as pay-per-click or PPC campaigns. These can do wonders when properly used for your website.

Here is a quick list of services that OWS offers for Contractors:


  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Web Designs
  • Youtube Marketing
  • Detailed SEO Audit

  • Facebook Advertising
  • Marketing Campaigns
  • Professional Press Releases
  • Construction Marketing
  • Reputation Management (Very Important For All Companies)

If you are interested in more information on construction company marketing or our services, please fill out the form below and we will get back to you ASAP:

Find Out More


If you are in need of someone to help grow your business through web design, search engine marketing, or for online marketing in general, feel free to reach out and contact us through the form below:

Request A Free Marketing Quote

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Is SEO Worth The Money Anymore? We Take A Deeper Look.

Is SEO worth the money

Is SEO Worth Getting?

Hundreds of millions of people surf the web each day. Of these millions, many are using the web for the purpose of shopping. When it comes to finding specific items, one of the best means you can use to narrow down your focus is a search engine. In fact, a recent study has revealed that over 80 percent of people surfing the web find the sites they are looking for through search engines. 

What this means for your business is that it is absolutely mandatory for you to have a presence on the web. It's no good having the best quality goods for sale at unbeatable prices if no one knows you exist. Without an official website and subsidiary social media pages, you're going to go unnoticed all the way to an early bankruptcy. 

What Can You Do to Maximize Your Presence on the Web?


In order to avoid coming and going in the blink of an eye, you've got to get your business noticed by a sufficient number of people. There are several means that you can use to achieve this goal. One of the most efficient ways to do so is to make use of Search Engine Optimization (SEO). 

SEO is the art of maximizing the content on your website for search engines. This means that when people search for a certain phrase – for example, winter coats – they should be able to zero in on the content that you have on your website regarding this item. The idea is for your winter coat content to be as close as possible to the first search result that comes up when they punch in this phrase on Google. 

How Do Search Engines Ensure Top Quality Content for Web Searches?


But, of course, Google and other major search engines won't make it quite so simple and straightforward for you. Their reputation for state of the art customer service demands that they propel only top quality content to the top of their search results. If the content on your site isn't up to their standards – which change continually at a rate that they aren't making public to business owners – you're going to find your content at the bottom, rather than the top or even middle, of the results. 

Can PPC Be a Viable Shortcut for Gaining Maximum Exposure on the Web?


There is a method that has been hailed as an effective shortcut to getting maximum exposure on the web without having to observe the normal rules of SEO. This method is called Pay Per Click (PPC) advertising. PPC basically comes down to the act of buying a series of ads complete with sponsored links that are tailored to show up in search results.

PPC ads can be loaded with high-value SEO keywords and phrases. The more you pay per keyword, the higher your chances of getting your PPC ad on the first page of a major search engine result. Every time someone clicks on your ad, you pay a certain amount -hence, “pay per click.”

What is the Main Benefit of Mounting a PPC Campaign?


The main advantage that comes from using a PPC strategy is the speed with which multiple ads – each specially laced with multiple high-value keywords – can appear on search engines. Results can sometimes be measured within minutes. It's important to note that the higher the value of the keyword you are using, the more you will pay. Some PPC ads cost a penny per click, while others can cost as much as a dollar or more. 

It's up to each individual business owner to decide if the PPC approach is the best one to adopt. If your current conventional SEO campaign isn't quite getting you the results you need, you may be tempted to mount a high dollar PPC campaign just to bring in some needed traffic. However, the cost of doing so needs to be calibrated against the ability of your budget to withstand such a potentially heavy blow. 

A Conventional SEO Campaign May Take Longer but Will Cost You, Less,


Meanwhile, running a conventional SEO campaign may take longer to produce results but will definitely cost less in the long run. As a matter of fact, a recent industry study has shown that a conventional SEO campaign routine occupies 11 percent of the average business owner's advertising budget. Compare this with 87 percent that is devoted to PPC advertising. The difference is tangible and instructive. 

Perhaps the most important lesson to take away here is that an SEO campaign may be the “slow and steady” approach but will put less of a strain on your budget. A PPC campaign is flashy, noisy, and effective in the short term. However, the results it produces are necessarily temporary. For this reason, experienced business owners tend to use it sparingly in addition to, rather than in place of, a conventional long-term SEO campaign. 

An Organic SEO Campaign Will Give Your Business Long Term Credibility


When it comes to deciding whether to mount an “organic” SEO campaign or go the PPC route, there is one important factor to keep in mind. Making use of the conventional SEO methods will give your business a much-needed dose of long-term credibility. This is because your content will continue to be seen on a regular basis by web shoppers who prefer to do their own searching rather than being dazzled with a flashy PPC ad. 

Many people simply don't want to click the PPC ads that appear on the right-hand corner of their screen. They find these ads distracting and annoying. In addition, most people don't like a PPC ad of the pop-up variety that suddenly appears and covers up the content on their page. The only kind of response you'll get from this kind of person is a click away from your content. 

An organic SEO campaign will give you credibility with the kind of web shopper that prefers to find content at their own pace. This will help you build a positive public reputation that will give you top marks with people who prefer to shop long term in the same few locations. These are the kinds of customers whose loyalty will prove to be a major asset. 

Organic SEO is Still the Best Way to Produce Long-Term Results


It is true that PPC ads are certainly more noticeable than organic SEO. By definition, they can't help but be. And you will get a huge number of people that will gladly click through to your website. But, as noted above, the results are temporary. A PPC ad will only last for as long as you continue to fund it. If you are currently in the early stages of your career, the length of a PPC campaign will be limited by the size of your budget. 

Meanwhile, organic SEO lasts longer, costs less, and brings in the kind of people who prefer its slow and steady pace. You may not be able to get to the top of the search results page overnight. But if you keep at it long enough, you will eventually be in a position to reach the coveted pole position.

So what you think? Is SEO worth it?

If you would like to find out how much SEO for your website would be, fill out the form below and we will send you a free SEO video evaluation at no charge.

Request A Free Marketing Quote

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How To Claim Your Yahoo Free Business Listing

How To Claim Your Yahoo Free Business Listing

SEO Tips

A picture of claim your free yahoo business listing

Whether you believe it or not, 1 out of 8 searches online still are done with Yahoo search. Even though this is a much smaller search tool than Google,  you will still want to get your local business in front of these searches. Even though Yahoo has made a lot of confusing changes as of late, you are still able to claim a free local business listing with them. Let's get into how this is done below…

In the last few years, Yahoo made an announcement that it was filtering off its small business division to a different company called Aabaco. They made mention that the previous local business services Yahoo offered would be branded by Luminate. If that wasn't complicated enough, Yahoo then announced the outsourcing of its local business listings to Yext.

Luminate is now gone. Yahoo Small Business is now Aabaco Small Business, and Aabaco outsources everything to Yext. Yext then manages all the local business listings using a completely separate product called Localworks.

What a confusing mess right?!

No need to worry about any of this. Only one thing is truly important here and that is that you are still able to get a free local business listing on Yahoo.

How to Claim a Free Local Business Listing:


  1. First, you need to visit Yahoo, then type in your Company name. You will see a link that says: “Add or update your business”.
  2. Click on the link and it will take you here: https://www.yext.com/pl/yahoo-claims/free-claim-checkout.html (or just click the provided link if you would like).
  3. Enter your complete information as best as you can and click “Find My Listings”.
  4. Next, a “powered by Yext” page will pop up. It will claim to have a large “error rate” and a bunch of warnings that claim that you are not being seen and you are not verified. Don’t worry about all of this as most of it is just sales tactics, ignore it and click the “Continue” button.
  5. From here, you are able to update your information on your listing. Be sure to completely fill out this page. Always use the same name, address, and phone number (NAP) that you find or use on other listings for your brand (I always refer to Google My Business if I'm not sure). Now, hit the “Continue” button to move on.
  6. Yext will then give you an option to buy 4 different plans of service, just ignore that and look below the plans. You will see a small link that says, “Claim your Basic Listing only on Yahoo” click the link.
  7. Now you will be sent to the “Yahoo Basic Listing Checkout” page. Just finish the checkout and click on the “Place Order button” (don't worry, it is free).
  8. Yext will promptly send an email to you to verify your email address. Be sure to click the verification link and create a password. You can then log in to your account.
  9. The Last step will have you verify that you represent the business you listed. The simplest way is to have them call you, or choose another method that may suit you better.

That all of it! Now have free listing on Yahoo that is fully claimed and you can manage at any time.

Here’s a full video walk-through of how to claim your listing:


What About A Free Google My Business?


Great question, it is highly recommended that you also have a local listing set up through a GMB. This will help you get found in search engines at a much higher rate in your local search results.

GMB also offers ways for you to list your:

  • Company Name
  • Business Address
  • Business Phone
  • Website Links

  • Business Hours
  • Special Services You Offer
  • And Much More

All you have to do is submit your information to Google and they will verify your listing through sending you a post card in the mail.

Any directories and local citations you can get your Company in will help you get found online. It will also help your online reputation by giving you more assets to control for your brand.

If you don't mind paying the money, you can always set things up through Yext powerlistings, but that will coast about $45 a month.

We Hope you enjoyed our article on setting up a Yahoo local listing and found it helpful. If you have any question, please feel free to reach out and ask us below:

Local SEO Guide For 2020

The Definitive Local SEO Guide For 2020

Local SEO Guide

Fact: 46% of all Google searches are local.

If you' re not gaining visibility and customers from local search, then you and I are gonna solve that problem right now with a jam-packed local SEO tutorial. 

Hi, my name is Seth from Oregon Web Solutions. I've got quite a complete tutorial for you on how to do local SEO, so even if you're just starting out, this article should simplify the process for you quite nicely and help you gain visibility in local search. Let's dive right in…

What Is Local SEO?


Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. For example, if I type in the best Mexican restaurant Toronto, you'll see that the top of the search results are dominated by a box of local listings on Google Maps, which is called the “Snack Pack”. Below that are your typical organic search results. It's super important that you can gain a position in the “Snack Pack” because they generate 33% of clicks on the search results page. But it's equally important to rank in the organic search results since they attract 40% of clicks. So bottom line, It pays to rank in both spots, which is where local SEO comes in. 

Now, Google has an estimated 87% market share, in the US, which means that most people are using Google to search for local businesses. So in this tutorial, we'll be focusing on local SEO in Google only. 

Now, let's get on the same page and draw out an example scenario. Let's say that I'm opening up a new coffee shop in downtown Toronto for cool, hard-working people like SEOs and entrepreneurs. We'll be open 24/7 because our target audience tends to work around the clock. And of course, there will be fiber internet because there's nothing more frustrating than slow public WiFi. To differentiate ourselves from other coffee shops and build some nice recurring revenue, we'll be offering virtual office services for a set monthly fee, which includes bottomless coffee, your own private cubicle, and incoming mail service. I've invested in this concept, I've dropped a lot of coin, but no one knows about my business because they're finding other coffee shops like this in Google search. 

Is Your Website Optimized Properly?


Alright, so we're going to start with step zero, and it's something all local businesses need to do. And that's to ensure your website is optimized for mobile. According to Bright Local's study, 61% of mobile users are more likely to contact a local business if they have a mobile site. You can use Google's Mobile-Friendly Test tool. Just enter in your domain or URL and shortly after, Google will tell you whether your page is mobile friendly, or if it's not. 

Google My Business Listing


On to step one, and that's to claim and optimize your Google my business listing. This is arguably the most important part of local SEO. And it's actually quite easy to do. Just go to google. com/business, sign into your Google account, and the first thing you'll need to do is enter in your NAP, which stands for name, address, and phone number. If you have a business with multiple locations or you purchased a franchise, then you can start typing in the business name, and you'll see a list of businesses that are already registered in Google's database. 

My business is called Oregon Web Solutions, so that's all I'll write and click next. It's important to note that your business name is not meant for keyword stuffing. So I wouldn't write something like “Oregon Web Solutions Portland Oregon 24/7 – Oregon Web Solutions”. It's not going to help you rank, so don't bother. 

Next, we'll enter our address. Now, since we are an SEO Company, we'll obviously have a physical location, but if you're an independent service provider like a photographer or a work-from-home consultant then your typical client meetings might happen in their office, or in a coffee shop. If that's the case, then you can enter in your home address, select the “I deliver goods and services to my customers,” then choose to hide your address since it's not a store. Now, when your business shows up in Google search, it'll just show the city and province/state where you work.

Since that doesn't apply to our business, let's move on to the next step, which is to pin the marker on the map. Google's pretty good with this, but you'll want to examine the map and make sure it's in the exact position where your store is located. Just drag and drop it and click next when you're done. As Google recommends, don't add multiple categories to list all of your products and services. Instead, you should focus on this statement: “My business is a blank. “Rather than “My business has blank” So in the case of Oregon Web Solutions, our business is an Internet Marketing Company, even though it has virtual office space. Just start typing in a description and select the most appropriate one from the drop-down. 

Let's go to the next step, which is to enter in your phone number and website, which is pretty straightforward. This step is optional, but I recommend including both. Now, we'll need to finish off the process and verify the website, which can be done by phone or mail. You just need to follow the instructions from Google and your my business listing should be active in no time. Before you continue, you should add a few more optimizations to your listing. You can click on the info menu in the sidebar. Then you can click on the pen icon to edit different parts of your listing. So you can add more relevant categories, for example. 

Other things you should do is to set your hours of operation, add specific URLs to important pages, add a description of your business, and photos of your actual location. 

Keyword Research


Now that we have the foundation set up for local SEO, let's move onto step 2, which is to do some keyword research. There are some obvious terms you'd want to rank for like “Portland SEO”, “Search Engine Optimization Portland“, “Portland Marketing Agency”, and “Portland SEO Company”. With these kinds of local search queries, Google pulls the information from the Google MyBusiness listing. For example, if I type in “what time does Starbucks close”, Google will pull up the Starbucks in my vicinity and show the hours of operations for all locations on the map. And if I specify a location or use a single location business, then you'll see a quick answer box like this, which is pulled directly from Google My Business. So rather than going deeper into the “Snack Pack,” or Google Maps listings we'll be talking about keyword research for the organic search results. First, we need to brainstorm your SIL’s, which stands for “service in locations”. As a Marketing Agency, I'd want to rank for queries like these:”SEO Companion In Portland” “Internet marketing company in Portland” and and so on. We'd also want to rank for synonymous variations like “company in Portland”. A photographer, on the other hand, might want to rank for “photographer in Toronto” or “photographer in a nearby city.” 

Here are a few ways you can generate solid keyword ideas. First is to use Google's autocomplete. Just type in the main query you want to rank for, and you'll see a few good suggestions here like “open late”, “financial district”, and “Portland Oregon”, which may likely come from tourists or travelers. If you're in the services industry, then you can look at local classified sites like Craigslist. So I can search in their services category and use a seed keyword like “photographer”,and you'll see some cool ideas here like “experienced”, “freelance”, “engagement shoot” and more. But in my opinion, the absolute best place is to find the keywords that your competitors are already ranking for. And the reason why this is so effective is because this is basically telling you which keywords that you can also rank for. You can use a tool like Ahrefs' Site Explorer, and enter in the domain of one of your search competitors. Next, go to the organic keywords report. And this report will show you all of the search queries that the domain is ranking for.

You'll see that they're ranking for a lot of branded queries, so you can use the exclude box, and type in the brand name, which will give you a nice list of relevant keywords to target. And just from a quick scan of this list, there are a couple of keywords that I would have never thought of like “Portland SEO Experts” and “search engine optimization Portland Oregon”. 

You should have a solid list of keyword ideas now, so it's time to move onto some on-page SEO. If you're familiar with SEO, then you'll find that a lot of the typical on-page SEO best practices apply here. For example, it can be advantageous to include your keyword in your H3 tag, add your target keyword in the title tag, set the URL slug to your keyword, and use short URLs. 

But there are a few other things you should specifically do for local SEO. Now, these optimizations will vary depending on if you have a single location versus multiple locations. So I'll cover both. 

Optimizing Your Home Page


The first thing you'll want to do is optimize your homepage. In general, most single location businesses should optimize their homepage around their primary location. So as a Portland-based marketing company, I would probably target keywords like “SEO Portland Oregon,” rather than SEO. 

Here's why: If you look at the organic keywords report for your competition, you'll see that nearly all of the keyword rankings tend to revolve around their homepage and you can see where they rank in the “Snack Pack” for that keyword phrase. 

So here are a few on-page optimization tips for your homepage. First, show NAP information, which again is name, address and phone number on the homepage. In fact, you can add this to the footer of your entire website if you operate from a single location as you can see in this example here. And it's absolutely critical that your name, address, and phone number match exactly or as close as possible to what you've submitted to Google My Business. You can also add testimonials or reviews of your business here and use Schema markup, which we're going to attack right now. 

Schema markup is code that you add to your website to improve the way search engines read and represent your page in the search engine results. You can use Google's structured data markup helper to eliminate a whole mess of complicated coding. Just select a data type, so in this case, we'd choose local businesses, then enter in the URL of the page you want to markup and click the “start tagging” button. 

Next, just click on the elements that you want to tag. So if I click on the logo, I can set it to the name. Then I'll scroll down to the footer of the page and add a few more markup elements. 

The last thing I'll add is the address. You would need to select all of the different parts of the address and choose the correct field. Also, you'll see that they include their address here, but left their postal code out, so in this case, if I were this business, I would include that in the footer too. Once you're done, you can click on this button, and a piece of code will come up which you can add to your website. 

Now, if you're a business that has multiple locations, then you're exempt from the rule of optimizing your homepage around your primary location. And by multiple locations, I'm not referring to a couple brick and mortar shops 10 miles from each other, but bigger companies like hotels or car rentals where they might have hundreds or even thousands of locations. Instead of the home page, you would want to optimize local landing pages by including key elements like the location's NAP, operating hours and sprinkle in related keywords targeted at that location. 

Building Local Citations


The next step is to build local citations. And citations are online mentions of your business. There are two main types of citations. They are structured and unstructured. Structured citations are mentions that include your NAP information and it's usually presented in a visually-structured manner. So this would include places like business directories and social profiles. Unstructured citations are mentions of your business that don't follow a structure. So this might be in blog posts, preferred vendors pages or on other websites. And building local citations is super important. According to a 2017 study done by Moz, citation signals were one of the top local ranking factors, which was true for both Google's “Snack Pack” results and regular organic search results. And this is likely due to having consistent NAP information from all over the web, which verifies that the data Google has in their My Business listing is accurate. On the other hand, inconsistent NAP information can confuse or mislead both Google and potential customers. 

So your job is two-fold: First, you need to make sure that your existing citations are correct and consistent. And second, you need to build more relevant citations. 

So to handle the first part, you need to perform a citation audit. More often than not, some of your citations will be incorrect and/or incomplete. And you can run a quick search using Moz's local search tool. Just enter in the name of your business, and choose one from the auto select options from the best results. From here, you can see a breakdown of the complete, incomplete, inconsistent, and duplicate citations, which you can then manually fix. You can also do a manual audit using Google search operators, which I won't get into now, but you can check out our local SEO blog post. The link's in the description. After you've completed your audit, you'll want to build more citations. 

Now, if you're a new business, I would start with a list of core structured citations. Whitespark.ca has a great resource on places to build these structured citations, whichI'll leave a link to in the description. Just choose a country, and you'll see a list of places to add your mark. You can then branch out to other relevant local directories like your local chamber of commerce, other local business associations and then expand to niche specific websites like TripAdvisor, HomeAdvisor, Findlaw and more. 

Another great place to find citation opportunities is to let your competitors do the work for you. So using Ahrefs' Site Explorer, look up the homepage URL of one of your competitors since most citations will lead to the homepage. Next, go to the anchors report. In here, you can use the search box to look for any of these keywords: These are common anchor texts that you'll find in directories, which make them easy citation opportunities. So if I search for “website,” then I'm gonna click on “details” and “referring domains,” then you'll see a bunch of places where we can build both structured and unstructured citations. 

Another hyper-effective tactic you can do is to use the Link Intersect tool. In the top section, enter in the name of a few of your organic search competitors. With these citation hunting methods, it should be enough to keep you busy for a while. But we can't stop here because we still need to build quality editorial links.

Building Quality Links


According to Moz's 2017 survey, link signals were the most important ranking factor for local organic results. For the local “Snack Pack,” links were the second most important factor. Rather than focusing on a full-out link building tutorial, I want to leave you with two tried and true tactics that work. 

The first is to create and promote a useful resource. In this case, a local resource related to your niche would be ideal. I know I say it all the time, but people are more willing to link to helpful articles over salesy content like product and services pages. So a couple ideas would be to create local “best of” guides or content that would appeal to your target audience. 

So for example, we could create content on how to rank your business in Portland, where we can plug our own products. We could also create content targeted at small business solo preneurs on the best and affordable local places for office space, since we offer virtual office services. 

The second tactic would be to guest blog. Even though guest posts normally come with a link back to your site, I want you to look at this as an opportunity to build yourself up as an industry expert. This is particularly important for people in the services industry. People want to hire professionals they can trust and know will do a good job. And often times, they're willing to pay a premium to have the peace of mind that the job's gonna get done right the first time. And you can look for local blogs that accept guest posts by googling any of these queries. 

So looking at the search results for “Portland” “write for us”, you'll see some very relevant local websites that are seeking writers. You can also do this in Content Explorer to expand your list of potential guest posting prospects. Just type in a topic related to your niche. So I'll type in “coffee beans” and I'll also set the search to a title search for more relevant results. Next, click on the “one article per domain,” filter, since we don't need to contact the same website multiple times. Scrolling down a bit, you'll see this post on The 12 Best Coffee Beans to Buy. From here, you could easily pitch yourself as a pro barista that runs a cafe in Toronto and share some actionable or interesting insights on something like roasting beans. 

The last and final step is to take care of ongoing activities. Even though you've set up your Google My Business and built a bunch of citations, these are all things that you want to have well-documented. In business, things change. That might be you moving to a new location, changing your phone number, or even changing your business name, in which case, you would need to update all of your citations. So the first thing you need to do is ensure that you keep your Google My Business account active. 

There are 3 important regular tasks that you need to take care of. 

  • First is to consistently respond to customers and client reviews. This includes both positive and negative comments. 
  • Next is to be on the lookout for inaccurate edits to your Google My Business listing. Anyone can click on “suggest an edit” on your My Business listing and sometimes Google will accept these suggestions without notice to you or the business owner. In fact, scammers have even swapped phone numbers with legit businesses for a quick payday. So it's your job to ensure that your listings are up to date and correct at all times. 
  • Finally, is to use Google Posts to keep your customers informed and engaged. Google Posts is a micro-blogging platform within Google My Business. 
  • And all of these updates are visible in the Knowledge Panel and accessible with the click of a mouse.This provides an opportunity to attract more attention to your listing, connect with your audience and ultimately boost conversions. You can create a Google Post from within Google My Business by going on the posts menu, click “Write your post” and then add an image and up to 300 words of text. This is a great way to share your promotional offers or teasers for your blog posts. You can also choose a call-to-action button from a list of preset options to bump click-throughs. 

I recommend all local businesses play around with this feature and stay active with Google Posts. It doesn't take any more time than a tweet and there's a ton of potential to garner attention from Google searchers. 

Conclusion


Is your head spinning yet? SEO is no joke and we've covered a lot here. Ultimately the takeaway is how important SEO is to you, and your local businesses success. Without online visibility, you risk missing an entire demographic of people that may otherwise seek out your products or services. Don't waste your time or hard earned money on PPC ads that will yield little results. Instead, invest that time and money into proven practices to boost your business today. 

If you're wondering how to take the next step, and put these tactics into action, we recommend checking out some of our other SEO articles, which will dig deeper into some of the topics we've talked about like link building, SEO for blogs, and on-page SEO techniques. If you are interested in learning more about SEO, and how it can help you and your business, click here and contact us today. 

Top 10 On Page SEO Factors For 2020

On Page Factors

Have you ever wondered if the on-page SEO tips that experts are recommending actually work? I mean, does using your target keyword in your URL really have an impact on SEO? Does site speed really play a factor in rankings?

In this article, I’m going to break down the top on-page SEO techniques that you can use to get higher rankings in Google, backed by hard cold data.

We have a lot of solid on-page SEO techniques to cover so let’s get this party started with our top 10 tips.

#10: Use short URLs for your pages.


Here’s a short URL: website.com/seo-tips/

And here's a long one: website.com/the-best-seo-tips-for-your-website-in-2018/

So true or false? Do short URLs rank better in Google? Our study on on-page SEO factors shows that on average, short URLs with a median of around 17 or so characters ranked visibly better than long ones.

9#: Use your primary keyword in your URL.


If I were writing an article about SEO tips, then my final URL with my keyword target would look like this: website.com/seo-tips/

So does this actually help you rank high in Google? The answer according to our study is. . . False. Interestingly, out of all keyword-related on-page SEO factors that we studied, this was the only one that showed a negative correlation. In fact, John Mueller from Google went on the record and said:”I believe that is a very small ranking factor. So it is not something I’d really try to force. And it is not something I’d say is even worth your effort to restructure your site just so you can get keywords in your URL. “But do I recommend using it? Absolutely.

Two reasons: When your link gets shared, people can easily identify what the page is about without even clicking through to the page. This should increase referral traffic compared to having links that look like this.

The second reason: the exact match keyword that you want to rank for will be included in the anchor text of every naked URL backlink that you get. And we did a study on anchor texts, which shows that top ranking pages tend to have a larger percentage of exact match anchor text links in their backlink profile. So take 10 seconds to customize your URLs and reap the benefits.

#8: Use your keyword in the headline, so the H1 tag.


In our study, we found that around 85% of pages that rank in the top 10 of Google, don't have their keyword in their H1 tags. But there was still a small correlation, so I still recommend using various keywords in your headings and even subheadings. And the main reason for this is more user experience based.

A study from Neilsen Norman Group found that on average, a user will read, at most, 28%of the words on a page. But then they said that 20% is more realistic. Here’s the thing: Scanning text is an extremely common behavior for users. You probably look at a page, scroll for a bit, and if something pops out to you, you read that section. And if you think that section was awesome, then you think: oh shoot, did I miss out on anything else? So you scroll back up and then you read the post. Using trigger-like keyword phrases in headings and sub-headings may be enough to pique a user's interest and have them stick around a little bit longer.

#7: add external links to authoritative websites.


Again, John Mueller said that adding external links to other sites is not a ranking factor in Google’s algorithm. But Reboot Online’s study disagrees. They ran a fun little experiment on these two completely made up words, which I won't even attempt to pronounce. They set up 10 different websites, 5 that linked to authoritative sources like Oxford, Cambridge, and genome. gov. And then the other 5, they had no external links at all. And the results were clear: the sites that contained external links, ranked higher than the ones that didn’t for both keywords.

In our own study, we found a small positive correlation of pages that link to Domain Rating 70+ sites ranked in the top 10 of Google. So here’s an easy takeaway. Don’t be afraid to link out to other resources that will enhance the experience for your readers.

For example: If you’re writing a blog post on the best golf gear and you found a great comparison of golf balls, then link out to them. But don’t just do it for the sake of it.

#6: Add internal links to pages that you want to rank.


Internal links are links that go from one page on a domain to a different page on the same website. And these have been proven time and time again to help with rankings. So a quick tip is to look at your pages that are currently ranking on page 2 of Google, add some internal links to relevant pages that you want to rank, and hopefully, it'll enough to give your pages a small boost in rankings. Choosing the right anchor text for internal linking can be also very important for Google crawl bot to recognize better which page is for what and will also help you make your site more readable for your users. A tool like Linkio helps with choosing the right anchor text and giving you also the best percentage of anchor usability to help your rankings boost and organic traffic.

You can find pages that rank on page 2 by going to Google Search Console, click on search traffic, and then search analytics. Then make sure you check these boxes up here, and then sort the positions in descending order. You can quickly scan through the impressions column and try to spot bigger numbers, which suggests that there’s a higher search volume. But these are average positions, which isn’t very accurate.

You can do this more effectively using Ahrefs’ Site Explorer tool. Just type in your domain or a subfolder. So I’ll use ahrefs and run the search. Next, go to the Organic Keywords report. Here, you can see all of the keywords that your blog ranks for. So I’ll narrow down our results by setting the positions filter to only show keywords that rank in positions “x” to “x”. And you will see that your post on SEO tools ranks in position “x” with “x” monthly searches. So here you would find a great target to point some internal links too.

Now we need to find pages where we can add these links. You can do this by going to Google and type in a search query like: site:yourwebsite.com/blog/, and you can add “your keyword” in quotes for a phrase match search. You can see that there are a good number of pages where we can add internal links from. Clicking through to this page, and then doing a find for  “your keyword” you can see that this would be a great place to add the link.

#5: Re-optimize titles on under performing page one rankings.


I’ll level with you: even if you have the perfect title and meta description combination, it won’t really matter much unless you’re on the first page of Google. Why? Because as the saying goes: “The best place to hide a dead body is on page 2 of Google’s search results.”

First, you need to identify the pages that are ranking on page one. Again, you can do this in Google Search Console and look through the different positions versus click-through rates. And as a very general benchmark, the #1 ranking spot sees an average CTR of 33%, #2 gets 15%and #3 gets around 10%. If you see anything below that, make a note of it and start playing around with your titles and meta descriptions.

Here are a couple of ways to get some great ideas for new titles. Let’s say that I’m creating an epic post on hotels in San Francisco. Looking at the organic Google search results, you can see that they appear to mostly list posts of the top or best ones. And two of them actually include prices in the title. This can tell you a lot about the intent behind a searcher’s query. So you might want to create yours in a similar way.

Next, look at the ads. Since a lot of the big players are constantly experimenting with ad copy, you can bet that for high CPC terms like this, you’ll find some solid title and description ideas that can boost your CTR. There’s an awesome data-driven way you can do this too. I’ll click through to this ad.

Next, I’ll copy the URL without the parameters. Then I’ll go to Ahrefs' Site Explorer tool and paste the URL here and run the search. After the page loads, click on “ads” under the paid search category. And right away, you can see all of the different ad variations and see which ones have been attracting the most clicks for them. If you’re still stuck, borrow some ideas from viral sites like Upworthy or Buzzfeed. For example, if I do a google search for site: BuzzFeed. com “San Francisco” hotels, you’ll see a few cool ideas that you can work into your title tag.

#4: Create in-depth articles.


People have been raving about “long-form content” for quite some time. In fact, our study showed that content length had the second best correlation across all on-page SEO factors that we studied. But how long is “long-form?” 1,500? 2,000?5,000 words? We found the median value for a #1 ranking result to have 800 words, which I don't think quite fits into the category of “long-form.” So instead of focusing on word count, focus on coverage.

For example, if you're writing a piece on making the perfect cup of coffee, you can just say, say: “grab a Kcup, put it in the machine and wait.” If you truly want to deliver on making the perfect cup of coffee, you'd want to talk about beans, water temperature, brewing methods like a French press, drip, or using an Aeropress.

An easy way to find related subtopics is to Google the keyword phrase you want to rank for and skim through the sub-headings from the top ranking pages. Clicking through to this one, you’ll see that they covered a few different methods like pour overs, French Press and Aeropress. And on top of that, they included a helpful bullet point list for each method with preferred types of beans, brewing time, and flavor profiles you should look for.

To expand your coverage, you can copy the URL and paste it into Ahrefs' Site Explorer. Next, click on the Organic Keywords report in the sidebar. And on this page, you can see all of the keywords that this page ranks for in Google. So bottom line? Forget word count and focus on covering the topics and sub-topics that will serve the searcher's intent.

#3: Use modifiers in your titles.


Modifiers are add-on words to a base keyword. My favorites are best, top, buy, and the current year.

For example, someone might search for “golf clubs.” But they might also search for “best golf clubs” or even “best golf clubs 2018. ”

A super cool way to find modifier keywords that actually have search volume is to type in a seed keyword in Keywords Explorer. Next, go to the phrase match report in the sidebar. And you can see that there are well over 2 million keywords with the keyword golf in it. Next, click on the include search box and type in a modifier keyword like best.

You can see that there are some great keyword ideas where you can add modifiers to your title. Best of all, for the golf niche, the keyword difficulty scores are extremely low on these, which makes them potentially great keyword targets that you can go after.

#2: Don’t have slow loading pages.


In 2010, Google announced a new signal in their search ranking algorithms: page speed. And as of this month, July 2018, page speed will become a ranking factor for mobile searches. But according to the results of our research, the correlation of this on page factor with higher positions in Google is very small.

So should you even bother optimizing for page speed? Absolutely!

This deals more with user experience and it will affect your bottom line: revenue.

Google performed a study on 11 million mobile ads and found that as page load time goes from 1 to 3 seconds, the probability of bounce increases by 32%. And as the load time increases, so does the probability of bounce.

Here are a few tips you can use to speed up your site:

  • First, go to Google Pagespeed Insights and enter in the URL that you want to analyze. You can toggle between your mobile and desktop page speeds here.
  • Then scroll down a bit to see the optimization suggestions. Often, you’ll see that slower page speeds are attributed to files like images, scripts, and style sheets. You can click here to download optimized versions of these and make the appropriate replacements your page.
  • Next tip, use a content delivery network (or a CDN). For example, if your hosting server is located in New York, but your visitor is in Australia, it can take quite a bit of time for the transfer of data to complete. CDNs minimize the distance between where the visitor is browsing from and where your website server is hosted.
  • The next tip is to use an image compressor. Images in their raw form, they can be quite large. So you can use a tool like Shortpixel to optimize your images for the web. I’ll just drag and drop a picture of this handsome fella here and soon after, you can see that it compresses the image by quite a lot.
  • Final page speed tip is to cache, cache, cache! If you’re a WordPress user, you can use plugins like W3 Total Cache and get a solid configuration without a technical bone in your body.

And finally #1: Improve your UX by enhancing your UI.


This last tip almost summarizes all of the on-page SEO factors into one. So Google’s job is to provide the best results to their users for any given search query. In order to help Google achieve that, you need to foster that user experience for their visitors. Aside from the content itself, the user interface, or the way the page looks, can have a significant impact on how people interact with your site.

First is to improve visual readability. If you look at these two pages side-by-side, which one is easier to read? Obviously the first one. Let me break this down for this article which is about how to write a resume. They use a readable font-size, they write in short sentences and short paragraphs, they have standout images like this one that instantly connects with the someone wanting to learn how to write a resume. They have nice little breaks for checklists and pro tips making it hyper-scannable. And they provide some solid visual examples of what a resume should look like.

Some other tips to improve user experience through your user interface is to include a table of contents for long posts like this. You can even make it scroll down with the user so it’s easy for them to jump to different sections.

And the final one that I think will gain popularity over time is to include an interactive feature within your blog posts. You can do this in simple ways by sharing a slide deck, videos, surveys, polls, and more complex ways like interactive tools.

Our Final Thoughts


You can obsess over low-hanging optimizations like keywords in titles, but you need to know that there is power in cumulative value. Now, while our data supports a lot of these on-page search engine optimization factors, there is very little correlation in most of our findings on an individual level. But as you implement all of the different optimizations together, you should start seeing more results. Most importantly, always focus on fulfilling the searcher’s intent the best you can and you be on your way to perfecting your on-page SEO. If you enjoyed this article

If you enjoyed this article or have questions, be sure to comment below.

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The Top 10 SEO Trends In 2018 [Infographic]

Search Engine Optimization or SEO is the process of improving the visibility of a website or online asset. In theory, improving online visibility should increase visitors and potential customers to a website. In turn, increasing revenue for the company. There's a large variety of tactics used in this process including on-site and off-site methods depending on your desired end result. While SEO is constantly changing, the value of the service increases as more people transition into a digital life. In fact, of all traffic channels, organic search from Google continues to be the highest converting source making it critical to the success of any business. Introducing the 10 SEO Trends in 2018 infographic.

Top 10 Search Engine Optimization

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While these 10 trends are in no particular order, it's important to note that some factors due carry a higher weight than others in the Google algorithms. At Oregon Web Solutions, our job is to constantly study and test to figure out what works and what doesn't. From our research in 2018 the #1 ranking factor is engagement on your website. This means real people visiting and interacting with your website is the #1 thing you can do to improve your overall rankings. This should include a combination or referral sources including direct URL type-ins, high-quality referral traffic, Google search, and social media referral traffic. The key is to receive a good balance of the four different traffic sources above. Keeping in mind that a local business or company should work to strike a balance between all 10 SEO trends. The 10 trends for 2018 are social media strategy, long-form content, video SEO, image SEO, featured snippets, voice search to access content, mobile SEO, Secure Site SSL upgrades, understanding searcher intent, and website speed. Taking a balanced approach to implementing these items on your site will improve your companies online visibility today and into the future. If you have any questions about the Top 10 SEO Trends please leave a comment below.

Breath New Life Into Your Business Website with a 3-Month Boost!

3 Month Business Website Boost

Oregon Web Solutions is now offering a 3-Month Business Website Boost™ marketing package designed to breath new life and revenue into your business. Over time, your online presence can become “stale” and even move into a state of decline. This results in fewer and fewer views on your website, and eventually fewer new customers and revenue coming into your business. Using a proprietary system, our 3-Month Business Website Boost™ is specifically designed to reverse this process and keep your website visible online.

Seth Morrisey the Co-Founder of Oregon Web Solutions says, “We’ve designed our 3-month Business Website Boost™ package to give our clients maximum results without a long-term marketing campaign commitment. In fact, our package includes all the critical elements you need to boost your websites online visibility at a fraction of the price. Over the years our marketing agency has worked with clients both big and small and successfully helped them improve their online presence. We’ve learned that at the end the day clients want maximum results for the lowest possible price and that’s what this package is intended to do.

Seth continues, “We’ve eliminated all the extra expenses and “fluff” included in traditional marketing campaigns, and instead just provide you the essential services you need to get results. Our 3-Month Business Website Boost™ package targets the first contact points a potential client is likely to have with your company.” These contact points include your Google Business Listing, Business Website, and Social Assets. “By making these first contact points more visible in Google and other search engines, we can dramatically increase the amount of new customers and leads to your business. Our goal with any client is to rank their website in the #1 position in Google and we’ve developed this campaign to give us the highest chance to do that,” says Seth Morrisey.

Oregon Web Solutions has built a reputation as one of the top marketing agencies in the State of Oregon. Regionally located in Portland, Oregon Web Solutions has locations throughout the State including Bend, Beaverton, Hillsboro, Medford, and Seaside. Our services include search engine optimization, WordPress website development, social media marketing, website retargeting, and influencer outreach. Our team of internet marketing experts has the skills and experience to help you grow your company online and reach new customers.

To claim your 3-Month Business Website Boost™ and to receive a no-obligation website video analysis simply fill out our Discovery Form. Next, our team of experts will go to work researching your online presence and then propose a marketing plan intended to grow your business. If this sounds like something that can help your business, visit our website today!

Contact Oregon Web Solutions: Oregon Web Solutions | Portland SEO

Hostgator Hosting Coupon Code And Tricks To Save Money For 2018

Like I mention in the video, some people may wonder why I would suggesting or mentioning another hosting platform when we offer hosting ourselves. Well, sometimes people like to do their own thing and if you are going to, why not help you save a little money while you are at it.

I really hope this video helps some of you out there save some money. If you have any questions, please ask by commenting below in the chat area.

Also, below are the links and coupons I promised in the video.

Hostgator Coupons:


InfluenceMine Cryptocurrency STO Coming Soon (July 2018)

Who Is InfluenceMine?


Being in the internet industry you would have to be living under a rock in the desert to have not heard about bitcoin or cryptocurrency. The boom is here and it is changing the way we will be dealing with money for the future to come.

Thus steps in Influence Mine. Green mining is a great way to go to save money and put less of a footprint on our environment for the future to come. Influence Mine has created a green mining process that will revolutionalize the way people mine for coins. Who wouldn't want this? Not only that, but they are going to release a mobile app that will offer users to mine for any coin straight from their phone with little to no knowledge in mining required. This will be great to help people that are not educated in cryptocurrency to get involved and take part in the future.

InfluenceMine's CEO, Rob Towles


Having known Rob for some time, it is exciting to see him take his idea to the public. There couldn't be a nicer guy with more genuine intentions to better the crypto community and help others get involved as in the past it has been a little confusing even just to buy any kind of coin. Rob has been a part of many successful releases and ventures in the past, but none that match where Influence looks to be heading.

This is a really exciting time in history and I'm excited to be able to share some of it with all of our readers.

For more information, be sure to visit: Influencemine.io

Update 5-22-18:

The new hopefull date of STO release is early July of 2018

Best WordPress Website Themes for 2017 & 2018

Best WordPress Theme

WordPress user base is ever growing, with thousands of new sites being launched every single day. This has contributed to the steady growth of best WordPress extensions such as plugins and themes which add to the visual beauty of any site build mainly on WordPress platform.

This development has also presented money making opportunities to many web designers and developers who design these themes and plugins. With that in mind, developers and designers have been really working hard to serve us with the best and quality themes for 2017 & 2018.

If you are planning to launch a new site, or just simply considering an upgrade on your current website, I am going to show you the best themes son that you can choose one that suits your needs and use it to beautify your site and to represent your brand image. So let’s dive in.

1. Realty space theme


Realty space is an excellent choice for real estate firms and agents. It comes with features that enable you to showcase your services such as renting, selling and managing.

It allows you to also to put your best-performing properties on your homepage for maximum visibility. Support translation, custom currencies, and measurement units.

2. Kingdom theme


As the name suggest, it is best suited for affiliate marketers and e-commerce stores. It allows you to showcase your products while promoting affiliate products from sites such as Amazon.

Kingdom comes with a visual composer plugin that makes it easy to customize the theme. Kingdom is also highly optimized for speed and is very mobile friendly.

3. Peak theme


Peak theme features a nice grid layout which makes it the best choice for photographers, showcasing portfolios, and writing blogs.

It has a mega menu on top and slide-in sidebar widgets.

4. One page theme


One page WordPress theme is easy to use, comes with drag and drop feature making it newbie friendly. Has Twitter feed section, an option to animate counters and pricing table among other elegant features.

These makes it most suited for service companies such as email marketing companies and other online companies.

The one-page theme is extremely optimized for maximum loading speed.

5. Alpha theme


Alpha is a multipurpose WordPress theme that comes with a couple of color schemes. Therefore, giving you an opportunity to choose the one that matches your preference.

Has a breaking news ticker, a customization slider and an elegant video widget to present your videos on the homepage.

6. Enfold theme


Enfold is an easy to set up theme thanks to pre-made content that makes it possible for you to design an exact match site like the demo; if that’s your preference.

Makes it easy picking a layout and you can as well fill it with the pre-made content if you like.

It has a very powerful drag and drop page builder and easy to use sliders.

This theme, unlike others, comes with its sidebar manager that makes customizing the sidebars an easy task.

Enfold theme also support translations and woo commerce, mega menus and portfolio publisher among other features.

7. Magazine Theme


The magazine is a very responsive theme with lots of amazing features. It has 42 layouts and its builders, content sliders, sliding menus, mega menus among others.

Has six colors you can choose from, numerous sidebars, customization widgets and tons of shortcodes that make it possible to add the widgets to pages and posts.

8. Salient theme


Salient is a very popular WordPress theme maybe due to its ability to fit into different niches. This feature makes this theme the best for most site builders.

Comes with tons of customization features and pre-made templates which appeal to complete beginners and those seeking to upgrade their sites.

Salient has a visual composer tool that enables you to build your pages easily by drag and drop model and a portfolio publishing section to build your credibility.

It also offers a landing page template for easy leads capture for follow up or email marketing. I have used the Salient theme for many years and really like it, but recently I have noticed that it has fallen behind other developers. Looking forward in 2018, I'm not sure the Salient theme can keep pace with the look and functionality of some of the other themes on the market today.

9. Kalium theme


Kalium is a theme that encourages creativity; it enables you to showcase your work through portfolio section and in case you want to tailor it to suit your needs you can do so with its easy customization options.

If you are worried about your coding skills, then worry no more, Kalium theme comes with a visual composer that makes page building an easy task, requiring little or no coding skills.

It also features pre-made color schemes making it easy to represent your brand with the colors.

10. Uncode


Uncode is a developer friendly theme that’s easy to use and customize. It is highly responsive to various devices and exhibits professionally designed graphics.

Uncode is a multipurpose theme that answers the needs of each level in site building process. This theme comes with powerful premium WordPress plugins such as revolution slider, drag and drops visual editor among other amazing features that help your site to represent your brands sufficiently.

Uncode also incorporates the beautiful feature iLightbox that helps you highlight your media files in a unique and outstanding way. It is a responsive theme and loads faster across all devices and browsers.

As you have seen above, these themes come with different features, enabling you as a site owner to pick the best theme that represents your brand’s image. On the other hand, there are lots of customization options, making it possible for you to pour your whole creativity.

While most of these themes are free others can be obtained at a small fee. As the saying goes, you get what you pay for, so make decisions based on your desired outcome. I hope you enjoyed our list of the best WordPress website themes for 2018. The new year is just around the corner and it's never too early to start thinking about upgrading your website.

If you are looking to create a new website for your business and would like some help, visit our website design page and see how we can help. Don't ever hesitate to call and ask as well (503) 563-3028.

Growing Social Media Marketing Trends To Look For In 2018

Social Media Marketing Trends

Social Media Marketing Trends 2018

Social media platforms are changing every day, which means that Social Media Marketing is changing too. You may or may not be aware, for example, that Facebook recently added a “Stories” option, which is similar to the feature previously offered by Instagram (among others). Social media and advertising and marketing trends are changing rapidly, too.

Here are five of the biggest Social Media Marketing trends you should watch for in 2017 & going into 2018 (as well as a few tips on how to personalize them for your business, website, band, or whatever you're trying to promote).

1. Moving Away from Twitter


In recent years, Twitter has been in a slow decline. Many analysts have even predicted a slow demise for the one-time social media giant. While Twitter will likely survive, it's pretty unlikely that you're going to find any positive references to Twitter if you search the web for Social Media Marketing Trends 2017.

What happened? Twitter was originally built on real-time, quick-to-read updates. Unfortunately, Twitter's original appeal isn't as exciting anymore now that users crave longer, more in-depth posts and content. In addition to controversies regarding censorship and security, Twitter clearly needs to overhaul their game plan if they want to remain viable in the years to come.

2. New Approaches to Creating Inspirational, Emotional Content


There's a reason Facebook adopted “reactions” to replace simple “likes” (you can even react to comments now); allowing users to react let's them share their specific feelings about a post or a piece of content, and not just the fact that they noticed it.

What does this mean for your business's Social Media Marketing? Well, one of the biggest recent Social Media Marketing Trends is a shift toward more emotionally engaging content. Increasingly, marketers need to be sharing not just a message, but a story. Something inspirational, something adorable, maybe even just something that's downright funny. Why is this so important? Well, content that provokes strong emotions increases content's “spreadability”, and consequently improves your brand awareness as well.

3. Oh, Snap!


What a difference a few years can make. The one-time scrappy upstart Snapchat has gone from a relatively-popular platform to a position where they now stand a chance at becoming more relevant than Twitter. What's behind the spark in popularity? Their adaptability, for one.

Recently Snapchat completely changed their format and even their name–they're now known simply as: Snap. What are their goals for the future? Focusing on what they do best: in-the-moment and live content, including the introduction of vertical videos.

Snap is reportedly also working on some exciting product development, including glasses that will allow Snap's users to share high-resolution visual information in real-time. Naturally, these changes and new opportunities have marketing professionals champing at the bit. Their new style promises to be one of the most-watched this year in Social Media Marketing.

4. Increased Choosiness from Businesses


Although new platforms show up seemingly every day, most of them don't succeed on a global level. As more marketers realize this, expect to see a trend towards greater choosiness when it comes to social media platforms.

For many businesses, it's redundant and even wasteful to market on more than one platform. Consequently, many are predicting that in years to come, business should focus all of their online marketing efforts only on the platforms that have a proven success rate.

5. More Experience-Based Marketing


There's an increasing demand for social media to be more immersive, providing a sort of vicarious experience for users. In the simplest terms, it's no longer enough for you to post about an event–you need to take users into the experience by live-posting, or even by using a 360-degree video. We predict that this will be one of the most noticeable shifts when it comes to Social Media Marketing Trends 2017.

How Will You Make These Trends Your Own?


Now that you're aware of some of the Social Media Marketing Trends 2018, the question remains: how can you take advantage of these trends to tell your brand's story? Here are a few tips.

What's your brands “story”? Are you socially engaged? Are you outdoorsy? Let your customers know what you're about!

Do you have events that you can live-post?

Which social media platform has had the highest marketing success rate for your business?

We wish you the best of luck creating your own Social Media Marketing Trends!

If you need help with any of your social media, you can contact us here, or call us at (503) 563-3028 to find out how we can help you grow.

Instagram Stories vs Snapchat for your Business

Instagram Stories Vs Snapchat

Instagram Stories vs Snapchat for Business?

Instagram just launched a new platform very similar to Snapchat called Instagram Stories. Like Snapchat, Instagram Stories allows you to post short videos and photos to your Instagram followers that will self delete in 24 hours. The format is almost identical to Snapchat but with less filter options. For business owners, this new feature breaths new life into your Instagram account by allowing you connect with your followers in a more casual format than posting to your profile. In this video I discuss the pros and cons of the two platforms.

From our testing we have noticed our Instagram Stories posts are being viewed by 10% of our followers, which is a much better conversion rate than Facebook.  Another great feature is it keeps business owners from having to build up yet another social media account by combining Snapchat features onto Instagram.

How to Use Instagram Stories for Business


Research had suggested that over the last few years the amount of Instagram posts had dropped by almost 50%.  The reason was that your Instagram profile is usually your best content, and many users were afraid to post unless they had a really good photo or video.  Instagram stories gives business owners to share behind the scenes and low-quality content to their followers that otherwise would be unseen.  Now, your Instagram profile can be reserved for your best images and videos, while staying connected with your followers daily through Instagram Stories.  Many have criticized Instagram for copying Snapchat, and I agree that's what has happened here, but nevertheless this is a great tool for business owners.  Snapchat developed the best system for capturing quick and spontaneous content and Instagram capitalized on it.  For example, if you own a restaurant you could post short videos of your kitchen, bar, or dining room throughout the day giving your followers a behind the scenes perspective.  Video production companies can use Instagram Stories to showcase behind the scenes of their video shoots and adventures.  Small business owners can stay connected with customers by revealing hot discounts and specials on Instagram Stories and nowhere else.  This tactic would help you build a larger Instagram following and increase brand loyalty at the same time.  The possibilities for business owners is endless and it's up to you to decide the best approach for your niche and company.

New Instagram Features and View Count


Another great feature is the ability to see how many people have viewed your story.  Plus, Instagram now gives you the ability to see who has viewed your story.  One interesting thing we found was that the people who viewed our story were not the same people who like our photos.  Data suggests a large amount of people scroll through photos and videos on Instagram but don't actually engage with the post.  Unlike the Instagram feed where you can like or comment on photos, Instagram Stories can only be viewed.  The user does have the option to send you a private message, but nobody else viewing your feed would see the comment.

Instagram Stories vs Snapchat for Business Marketing


Recent data has suggested that Snapchat is the fastest growing social media platform in the world.  Unfortunately for business owners, Snapchat makes it hard to grow your following and connect with customers.  I believe this new Instagram update will bring a lot of people back to the platform who had become discouraged.  For me personally, I'm done with Snapchat for business and will be focusing the bulk of my social media efforts on the new stories feature.

7 Simple Website SEO Tips For Startups

Website Seo 101 For Beginners

Follow these simple tips to improve your websites organic search engine optimization.

Website SEO Tips For Startups

Search engine optimization can either make or break your company. Studies show that your potential customers search Google first when deciding where to eat, what to buy, and the services to use. The websites who position themselves on the first page of Google will naturally see an influx of new customers into their business. The public trusts Google rankings and will generally base major purchasing decisions on them. In order to rank well in Google, it’s critical that you set up your website and domain name correctly in the beginning. Follow these 7 simple steps to increase your chance of success dramatically.

1. Choosing a Company Name:


Picking your business name is the most crucial part of the entire process. There are a few different ways to go about naming your company, and one should first consider your end goal when picking a name. If you are looking to target only one specific city or geographical region then it’s best to pick an (EMD) Exact Match Domain. Examples of Exact Match Domains include Bend Video Production or Portland Dry Cleaning. These types of names are good for getting off to a quick start, but can limit growth possibilities down the line. The second option is to choose a branded domain name. These names don’t include a geographical region or city in their title. Branded names tend to be more difficult to start originally, but over time gives you more possibilities. Examples of branded names are things like Winzy Group or Blue Box Company. These names work great for companies that have a long-term growth strategy because they will be appropriate in any city or area. The downside is that your name doesn’t tell the customer exactly where service is. For each type of name, there are pros and cons and one should spend a great deal of time in the beginning deciding the future direction of their company.

2. Picking a Domain Name:


The next step is to choose the correct domain name. This will depend heavily on what you decided for your business name. If you chose to take the EMD route with a name like Bend Video Production then your ideal domain name would be BendVideoProduction.com. From a search engine optimization standpoint this is superior because Google can decipher what the website is about simply from the URL. If instead you choose a branded name like Winzy Group then the ideal domain name would be Winzy.com or WinzySEO.com. I would avoid using .Net or .ORG domains and stick with a .COM. If you are looking to spread awareness for your business through word of mouth, a .COM domain name will be easier to communicate to your customers.

3. Strategic Keyword Planning:


Once you have chosen your company name and purchased your domain name it’s time to plan your attack. Keyword research is an essential part of the search engine optimization process. Ranking #1 for a term that has no search volume will not yield results for your company. Instead, you should identify specific keywords that will convert into paying customers. These keywords could include your trade name and a city or geographical identifier. If you are looking to rank for national level keywords then this could simply be a trade or specific thing you're selling. For example, if you are looking to rank for video production in Bend Oregon the highest volume search term would be “Bend video production.” Remember, people search like they would speak, so don’t make assumptions on search volume. There are many different keyword planning tools available, but I would start with the Google Keyword Tool. Spend a few hours researching keywords before you move forward. I would suggest choosing 2-5 long tail keywords to target in beginning. As you have success with these keywords then you can expand your target group.

4. URL Structure and Planning:


Bend Video Production.” Next, Google will analyze the sub-URL to determine what a specific website page is about. For example, if your URL is Winzy.com/Portland-SEO-Company then the keywords “Winzy Portland SEO Company” will be given the highest power. If you are looking to rank for a specific keyword your best option is to put those keywords in the URL structure. The URL structure is not the only ranking factor, but it does play a huge roll. When designing your website you should carefully consider your URL structure in your design. After you have identified the most profitable keyword combinations for your business, the next step is to incorporate those into your sub-URL pages.

5. Social Media Strategy:


Social media is quickly becoming one of the bigger ranking factors for websites. Social Media shows Google that your website is relevant and prevalent around the internet. Large portions of business owners avoid social media because they fear that their business will be criticized or they don’t know how to put out quality content. The real power in social media comes from the back links you can place in your profile to your website. Our strategy is to set up 30 or more social media accounts and link them to your website. These links from high domain authority properties will help establish trust in your brand. Social media is also great for driving traffic and engagement to your website which is another major ranking factor. If your business can produce interesting content then posting on social media can help. Google is measuring this engagement and factoring it into their ranking algorithm.

6. Keyword Density and On Page Strategy:


Google carefully measures keyword density and content quality when determining your Google rankings. The latest studies show that your target keyword should not be mentioned more than a few times in your content throughout your page. Keyword stuffing and other old school SEO techniques no longer work and will result in poor rankings. Website owners should strive to have 500-1000 words of unique quality content on any page you would like ranked in Google. Furthermore, by adding original images and YouTube videos you can further increase your rankings. Remember, when adding images, Google is not just reading the text below the image, but is actually reading the image title when you uploaded it to your website. This is a great opportunity to get more relevant keywords into your website. Another often overlooked technique when targeting local search queries is to geo-tag your images with location data. This will give Google yet another signal that you relevant for your geographical region. Next, you can embed YouTube videos in your page to help index your page quicker and create more engagement from you views. Google owns YouTube, therefore, any website that has a YouTube video embedded is most likely going to receive better rankings.

7. Off-Page Strategy and Anchor Text:


The biggest ranking factors for Google are the ones website owners cannot control. When a website links to your site this is considered a backlink. You can think of a back link like a vote, and the more votes you have the higher your website will rank. One must also consider that not all backlinks are the same. Links from bigger and more trusted sites will have far more ranking power than those from new and untrusted sites. In fact, It can actually hurt your site to have other websites with low trust linking to you. As a good rule of thumb, you should only seek out links from sites far bigger and more trusted than your own. Google puts a large amount of weight on the quantity and quality of links coming to your web page and the anchor text used in the links. Anchor text is when a website links to another through the use of words and not a raw URL link. For example, a raw URL link would be www.Winzy.com and an anchor text link would be “Winzy SEO Company.” The anchor or keywords used to link to a website have a huge impact on search rankings. Website owners should seek to have a diverse website anchor text with a little redundancy on the exact keywords you're looking to rank for. For example, if your target keyword is “Bend video production” then the best strategy would be to have your top 2-3 highest power links contain that exact anchor text. The problem being it can be very difficult to get high-quality anchor text backlinks. This is why many website owners choose to higher a search engine optimization company to acquire such links.

The proceeding 7-steps are the foundation of website SEO. All 7 concepts are taken into consideration by the Google Algorithm and your website is ranked accordingly. There are potentially thousands of other ranking factors, but these are the primary ones. In most small to medium difficulty local markets, this could be enough to rank your website near the top of Google. As you move into more difficult keywords it will take these as well as many other tactics to get a #1 Google rankings.

Youtube SEO Marketing Services

Search Engine Marketing Portland

Oregon Web Solutions SEO is now offering Youtube SEO video ranking services. We have over 15 years experience building and ranking videos and websites. After ranking thousands of Youtube videos for our companies and our clients we have decided to offer this service to the public. Usually companies would have to pay for the full SEO package in order to receive our Youtube traffic and ranking package. For a limited time, we will rank your video for your desired keywords and send 1,000 real viewers. If you follow our instructions, this will boost your video rankings permanently and will help increase the domain authority of your Youtube channel, Facebook, Twitter, Instagram, Pinterest, and your primary website. The techniques we use to rank Youtube videos are 100% “white hat” and Google friendly. We have successfully ranked Youtube videos for thousands of happy customers. Plus, Youtube videos can drive thousands of new customers to your website and increase your online exposure. The other benefit of improving your organic search rankings through our Youtube Video Ranking Service is there’s no recurring fees but you will your benefits will continue year after year.

For a limited time get our Youtube Video Ranking Service at the introductory offer of:

$249.00

This is a limited time introductory offer and will expire soon. If your ready to improve your Youtube video rankings then contact us today!

This is a great, cost effective way to get your foot in the door for search engine marketing work. Sometimes the initial cost of SEO work is a lot for smaller businesses to take in, so giving you affordable options is what we wanted to give people to experience how much we can help your business grow and thrive online. I can talk numbers all day, but sometimes you just need to see for yourself and this is a great way to do just that. Contact us and let us know if you have a video you would like to get started with.

The Best SEO In The Northwest

Oregon Web Solutions SEO Portland Logo

So if you go to google and type in “SEO Portland Oregon” Who pops up? I love that test as we pride ourselves in being at the top of our game. You want someone who can show results not just talk the talk. Actions speak louder than words. We have a target and we hit it or we don't quit until we do. I would think that you would want someone with that kind of tenacity on your side.

We hit road bumps like anyone else, but we don't give up and we fix whatever scenario that might be. We strive to make things great. We would be deluding ourselves to say everything goes perfect all the time. Just like life it doesn't. So what does your company do for you when things do go bad. Do they curl up, or fight on? We would like to think that you want a fighter in your corner and that is us. We pick one profession per one city/town and that is it for that profession. So if you are a dentist in Portland Oregon and we work with you, then we no longer will accept a dentist for all of Portland. That should be common practice, but I know that there are companies that will take on anyone and everyone creating inner ranking wars which they profit from the whole way. That is not how we work.

When we give a timeline for your project (which is based on ranking difficulty) but let's say 6 months which is average. We need that full 6 months to rank properly. To push things fast will only get you into trouble. Google now has a standard 30 day period where any work we may do won't even show rankings wise for 30 days. In the past, this process was a little bit faster, but it is purposely slowed down to prevent spam and black hat ranking tricks. Both of which could damage your site for good if done wrong. This is why we stick with the tried and true white hat techniques that take longer, but give you a more long-term power the will be around for years to come. We all want speed, but at times there is a cost to moving too fast.

If you live in another state, we would still be happy to work with you. Where you live these days isn't even a issue when it comes to SEO. Web conferences, phone calls and Skype make everything possible from anywhere in the world. That being said, there is still an easy plane flight to anywhere you need to go. If you would still like to work with someone in your local area, let us give you a few pointers to help out. Take your city or biggest neighboring city and type that with SEO “Portland SEO”, and see who comes up. the top 3 will all be strong. If you would like to weed it down further, add more like “Portland SEO Company”, or include the state “Portland Oregon SEO Company”. Normally a top company will be in the top 3 for all of these. You can feel safe if they are. Not to mention, they are outranking others in their field so you can be sure they are good at what they do.

If you would like to look into more with us, click out Discovery Form, and fill it out to your best ability. This will give us the information we need to give you a more accurate analysis of your website and a plan for future growth. We will send you a custom video analysis that will go over your site and how we can help improve your rankings.

We are excited for the future and look forward to working with you.

If you have any further questions, please feel free to call us or write us an email at:

[email protected]

Or call (503) 563-3028