Entries by Alyssa

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SEO Tips and Tricks To Promote Your Website

Seo Tips and Tricks

There is no doubt that the internet is a core pillar of our modern society. The internet, social media, mobile devices, and more are now being used by more people than ever before. According to Statista, as of April 2019, over 4.4 Billion people were active internet users – that is over half of the world's entire population! America comes in on top with a 95% internet penetration rate amongst the population. As a business owner, it's important to establish yourself online — with a website and social media presence if you want to be competitive. Although important, having a website and a presence on social media alone will not bring in new leads, clients, and customers to your business. In order to do this, your business must also be visible in Google search when potential customers come looking for the products or services you offer. With over 63,000 searches being conducted via Google per second, you can guarantee people are searching for your type of products or services. Now, the question is, how do you get your business website and social assets to appear in front of potential customers when the internet is saturated with other businesses just like yours? In order to do this, you need an effective, strategic, and focused Search Engine Optimization (SEO) strategy.

Search Engine Optimization, commonly known as SEO, is a systematic approach that's purpose is to increase the visibility of your website without the need to pay for driven ad spaces (PPC or Pay Per Click) on search engines like Google, Yahoo, Bring, and more. In other words, it is the process of increasing organic search engine traffic to your website. The process behind SEO involves technical and design criteria that set you up to rank best among your competitors and drive website visitors to your site. Essentially, it makes it easier for search engines to find your website and display it at the top of its results. In fact, its search engines need to find your site but also need to decide to display it at the top of the search results. Search Engine Optimization is a broad strategy that involves optimizing your website to search engines — While making the site user-friendly and engaging for those that do visit. In many cases, these two strategies are at odds with each other — Therefore, the SEO’s job is to balance and create synergy between the two sides of the equation. In this article, we have compiled an exhaustive list of the best tips and tricks you can implement in your own SEO plan to drive more organic traffic to your website and increase your online visibility.

Beginners Guide To SEO For Quality Websites
Make Sure Your Website Optimized For Google Search

First and foremost, you want to make sure that your website is optimized for desktop as well as mobile. According to Bright Local's study, 61% of mobile users are more likely to contact a local business if they have a mobile-friendly site. In other words – your clickthrough rates will skyrocket if you are optimized for mobile devices. If you aren't sure, you can use “Google's Mobile-Friendly Test” tool. Simply Google “Mobile Friendly Test,” enter your domain or URL in the box provided and shortly after, Google will tell you whether your page is mobile friendly, or if it's not. From an SEO standpoint, the primary objective of website optimization is to strike a balance with the proper amount of keyword density on a page. In other words, once you’ve identified the type of keywords you’d like the page to appear for, your goal is to include those keywords throughout the page at a density that will satisfy Google and other major search engines in order to rank your website. Google is constantly changing and adjusting their algorithm so this part of the equation involves constant updating and experimentation. At our agency, Oregon Web Solutions, we use sophisticated software programs to ensure that we have the correct density to deliver the best possible search engine results and are successful at beating Googles algorithm.

Setup and Optimize Your Google My Business Listing

Google My Business Listings are one of the major ways new and existing customers will discover information about your business online. Learning how to set up and optimize your GMB is one of the most valuable SEO technique you can learn during your SEO training. Google My Business Listings are arguably one of the most important parts of SEO -, especially for local businesses. Functioning as a local business directory, Google My Business Listings or GMB’s for short should be a critical part of every companies Search Engine Marketing strategy. If your business doesn’t have a Google My Business Listing setup, simply go to Google.com/business, sign into your Google account, and it will prompt you to put in your NAP (name, address, and phone number.) If you have a business with multiple locations or you purchased a franchise, then you can start typing in the business name, and you'll see a list of businesses that are already registered in Google's database. In most cases, these existing GMB listings can be claimed by the business owner. One quick tip is that your business name is not meant for keyword stuffing – do not write something like “Oregon Web Solutions Portland Oregon 24/7 – Oregon Web Solutions”. It's not going to help you appear at the top of Google, so don't bother. Next, you would add your address – if you're an independent service provider like a work-from-home consultant then you can enter in your home address, select “I deliver goods and services to my customers,” and choose to hide your address since it's not a storefront. Now, when your business shows up in Google search, it will show the city and province/state where you work from, and the general area your service. Next, you will be prompted to drop a pin on the map to show Google approximately where your business is located. Finally, you will be prompted to enter your business hours, phone number, and some other details. Once the information has been added, it’s time to publish your listing. Setting up a GMB is important and will enhance a customers user experience, but setup alone will not guarantee that you will be found online or that your business appears at the top of the search results. If you’re looking for help in this department I recommend reaching out to our agency as we employ advanced SEO strategies.

Identify Your Target Keywords Through In-Depth Keyword Research

Identifying and optimizing for the correct keywords is critical for the success of your business website. Keywords can be defined as “a word or concept of great significance” or, they are essentially “keywords” identifying what you do, sell, service, etc. In other words, these are the types of phrases your potential customers are searching when trying to find a business like yours to patronize. There are many ways to do keyword research and identify potential keywords, but one of the easiest is simply using Google's autocomplete feature. This is one of our most valuable informative tips for beginners and it is as simple as searching on Google, and typing in the main query you’d like your business to appear for – for example, “Coffee Shop Portland.” Next, make note of the types of “suggested” search phrase Google is recommending to you —Phrases such as “…open late,” “…Portland Oregon” and so on. This tactic can also be used on any website or search engine that has a suggested search feature. Remember – when using this SEO technique quality over quantity is the rule of thumb. You don't need to try and rank for ALL of the keywords Google is suggesting – just the ones most relevant to your business. This can help you identify the types of keywords people are searching when they are interested in products or services that your business offers. Another option is to identify potential keywords that your competition is already optimized and appearing for. This strategy works well because your crowdsourcing your competitions keywords assuming they have already done the research. Furthermore, another great strategy is to use a tool like Moz and simply enter in the domain of one of your search competitors. Next, go to the organic keywords report and it will show you all of the search queries that the domain you entered is rankings for. You might find that your competitor of choice is ranking for a lot of branded queries so we suggest using the “exclude” box and typing in said brand name which will give you a nice list of other relevant keywords to target. Some keywords we found using this tool.

Optimize Your Homepage For Keywords & User Experience

In general, most single location businesses should optimize their homepage around their primary location and the most desirable keywords. For example, as a Portland-based marketing company, we would primarily target keywords like “Portland SEO” rather than “SEO.” In most cases, your potential customers are looking to do be business with a company in their general location. Another important factor is to list your name, address, and phone number on your homepage. We suggest having this in the text of the homepage as well as in your footer — if you're a single location business we recommend including this info in your footer across all pages on your website. If you're a business that has multiple locations, then you're exempt from the rule of optimizing your homepage around your primary location. Instead of optimizing your home page, you would want to optimize local landing pages or inner pages by including key elements like the location's name, address, phone number, and hours. You should also be using related keywords targeted at the specific location each landing page is for.
 
Furthermore, an additional strategy to optimize your homepage is by adding Schema markup. Schema markup is code that you add to your website to improve the data and information search engines can read and understand about your page. This additional information will make it easier for search engines to properly position your website in the search engine results. Our personal favorite way to do this is using Technical SEO’s Schema markup generator. Simply enter your information, copy the code they generate — add this code to the head tags of the page you're trying to optimize. Bonus tip — if you have a WordPress website (which we recommend) simply download the plugin “Per Page Add To Head” and it will give you a box at the bottom of each page when editing. Next, simply input your Schema code and voila! Your page is one step closer to dominating your competitors in the SERP’s.

Optimize Inner Pages For Multiple Locations

Properly optimizing your website for multiple business locations can be challenging. In order to do this properly, it’s best to give each location a unique page. This page should be used as the primary landing page for all assets — both social and otherwise — that are related to that location. These assets could include social accounts, Google My Business Listings, and online directories. Next, use on-page SEO tactics shared above to configure the proper keyword density. Finally, make sure to properly optimize your URL structure for each location page to properly reflect the specific keywords the page is targeting.

The Difference Between On-Page and Off-Page SEO

One thing that must be considered, is the difference between on-page and off-page search engine optimization strategies. On-page SEO put simply is optimizing individual web pages to help your website appear at the top of the Google search engine rankings. On-page refers to the content of a page that can be optimized as opposed to off-page SEO which refers to external ranking factors including referral website visitors, contact, and backlinks. Both on-page and off-page SEO has changed a lot over the years as technology advances, so it is important you stay up-to-date with the latest practices. Here are some of the ways we suggest optimizing pages to increase your organic traffic, and rank higher in search engine results.

5 Simple Tips That Will Immediately Improve Your SEO Performance

1. Have a descriptive, eye-catching, keyword rich title.
 
The title will be the first thing potential website visitors see in the search engine results. With that being said, you don't want to keyword stuff or add too many keywords.
 
2. Easy to read, short URL’s
 
Your URL’s should be descriptive, but short and to the point. For example, “oregonwebsolutions.com/best-seo-tips-2019” would be a better choice than “oregonwebsolutions.com/the-best-seo-tips-and-tricks-of-the-new-age-and-beyond.” Another example of a less than desirable URL would include symbols, random numbers, etc. Google has specifically said that these types of symbols are unnecessary unnecessary-unnecessary unnecessary and can actually hurt your Google search results.
 
3. Have an attention-grabbing meta description.
 
While meta descriptions are still used by search engines, they are only a small portion of the Google search algorithm. We like to think of them more as a description of what the consumer will see when they click on your web page. You want to use this as an opportunity to draw the consumer in — tell them why they should click on your webpage but also leave the statement open-ended so they have to click on your website to read more.
 
4. Use target keywords intentionally throughout your URL, title, first paragraph, content, etc.
 
There are lots of free tools out there to help you optimize pages based on your keyword. Sometimes it's easier to be told what to do and where to do it rather than figuring it out yourself.
 
5. Take advantage of image search traffic by adding and optimizing images.
 
Google’s image search is undoubtedly a huge part of where the search engine's traffic comes from. In order to take advantage of this valuable traffic source, add keywords to your image titles before uploading them to your website. It’s important to note, that large images can actually slow down your website and hurt SEO performance. Make sure you reduce your image file size prior to uploading them to your website.

Conclusion and Final Thoughts

The world of SEO is constantly changing and it takes a full-time focus and commitment to stay ahead. As the internet grows more competitive, more websites will be competing for limited resources. In order to stand out from the crowd, your team must deploy significant resources of both time and money to keep your competitive advantage. Many clients ask us, can I do SEO on my own? Do I even stand a chance against the competition? The reality is in most cases business owners would be better to outsource this portion of their business to a professional SEO agency. This allows the business owner to focus on their core competency and leave the technical aspects of search engine optimization to the experts.

If you’d like more information about our services and to receive a website search analysis please click on the link below to get started: https://www.oregonwebsolutions.com/discovery-form/

{SEO, SEO Tips, SEO Website Tips, Search Engine Optimization Guide}

Contractor Advertising Strategy – How to Grow With Online Marketing

Contractor

Marketing A Contracting Business

As a contractor, it is very important for you to get a steady flow of new, or past clients on a regular basis. With the advancement of technology, many consumers are looking to get contracting services from the internet. As a result, a successful general contractor marketing campaign will need to adopt an effective marketing plan that consists of actively marketing their construction business online. Fortunately for contractors who are looking to market their business online, they have many options that they can take advantage of. Some of their options will consist of things such as a mobile-friendly website, up-to-date Google listings, pay per click ads and more. All of the things we discuss in this post can help ensure that contractors are effectively marketing contracting outfits online and, in turn, successfully growing their business.

WORDPRESS MOBILE FIRST WEBSITE

One of the ways a contracting business can market itself on the internet is to use a WordPress Mobile First website. This is a kind of website where a contractor can design their own template and put in key information and images related to their business. A WordPress website design will enable a contracting business to market itself either for free or at a very low cost. Along with providing content relevant to the business, the contractor will also be able to make their site fully accessible on mobile devices like smartphones and tablets. Therefore, using a WordPress Mobile-first website is a great starting point for marketing your contracting business online.

GOOGLE BUSINESS LISTING

Another way in which a contractor can market themselves effectively online is to create their business a Google Business listing. Every business will benefit by listing itself on the top search engine on the internet. When a contractor creates a Google Business Listing they are able to increase their visibility greatly as more than half of U.S. adults Google a business before making any type of engagement (Forbes.) A listing on Google will allow a contracting business to provide easier access to its website, address, and contact information. The process of listing a business is quite simple as you will just need to go on the business listing page and submit your information for review.

GOOGLE PAY PER CLICK ADS

While listing your business on the search engines like Google is very beneficial, it may be difficult to get enough exposure within the first few weeks of listing your business. In order to maximize exposure on the internet, a contracting business will want to consider using pay per click ads. This is a type of advertising that consists of having a website listed with Google, then paying a small amount each time someone clicks on the ad leading them to your contracting business website. This is a great way to manage your marketing costs as you are only charged when someone visits your site. In most cases, your site will appear on top of the search engine page or on the side. As a result, you will get a decent amount of exposure and be in a better position to market your contracting business on the internet.

ANGIES LIST

A good site for any contracting business to list themselves on is Angie’s List. This is a well-known website that provides consumers with a directory of local, reputable businesses. When you list your contracting business on this site, you will be in the position to let consumers know that you are a reputable contractor. This will help assure them that you are a trusted contractor in your community, and will hopefully lead customers to contact you and inquire about your contracting services. Angie’s List is one of the best ways to market your contracting business online due to its reputation of providing reputable, and trustworthy business listings.

HOME ADVISOR ADS

When looking to market your contracting business on the internet, another good source to use is Home Advisor ads. This is a website, similar to Angie's List, where contractors can list their business information for consumers to find, and contact them. On this site and with these types of ads, a contractor will be able to list their website, business address, operating hours, and phone number. Since tons of consumers visit this type of website for service needs, they will likely contact your business whenever they are looking for contracting services. Similar to other options like Facebook and Angie’s List, the home advisor ads cost very little to list your business. Therefore you can grow your business with internet marketing at a relatively low cost using these Home Advisor ads.

THIRD-PARTY REVIEW SITES

A huge part of marketing a contracting business online is to gain, and use reviews as a testimony to your business and the quality of work you do. It is very important to establish a good reputation among consumers when looking to promote your business online. Since consumers are looking to work with contractors who are trustworthy and provide great service, they will want to see what past customers have to say about your contracting business. Third-party review sites are a great way to provide consumers with reviews, and information about your company. These sites allow you to post your business information and customers to post honest reviews of your work – good, or bad. This will provide consumers with relevant comments about your services, fees and projects completed. They will also provide insight into their overall experience with your contracting business. As a result, third-party review sites is one of the best ways to help you market and grow your contracting business on the internet.

Find Out More

If you are in need of someone to help grow your business through web design, search engine marketing, or for online marketing in general, feel free to reach out and contact us through the form below:

Request A Free Marketing Quote

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Contractor Website Design Ideas

Designing Contractor Websites: Ideas And Guide

Building an online presence as a contractor and having a professional website is essential in a highly competitive market. Whether you are interested in attracting local clients or if you are expanding your brand state, or nationwide, developing an official website is imperative. Knowing which steps to take while creating your presence online is a way to ensure you are maximizing your online reach while providing yourself with an optimized platform to showcase your ability, skills, and reputable work.

Website Domain Name

The domain name you choose is one of the most important elements of a successful online presence. Your domain name should reflect you personally as a professional, or the contracting company you have created. Avoid using lengthy domain names that are too difficult to spell or remember. Choose a domain name that is most relevant to the types of services you provide, your location, the name of your business, or a combination of the three. Domain names should be easy to remember and simplistic depending on the target audience or the demographics you intend to reach.

Research the domain names you have in mind to verify that you do not have competition utilizing the same, or a similar name before registering the domain itself. Ensuring another contractor does not use the same domain name or company name as you is essential to avoid potential copyright or trademark issues once you launch and your business is live.

WordPress Website Design

Implementing a WordPress website is one of the best ways to maintain control of your contractor website design while managing content even if you are unfamiliar with coding and programming. WordPress websites provide a robust administrative panel that allows you to easily add content, images, and other forms of media to your website within minutes. In addition to a user friendly admin panel, WordPress provides you with the ability to use thousands of plugins for added features including eCommerce solutions (WooCommerce) and SEO-boosting plugins. This is one of the most used and recommended platforms for designing contractor websites.

Pick the Best Web Design Theme For Contractors

Choosing the right WordPress theme is important as it allows you the opportunity to set yourself apart from your competition while building an online reputation. The theme you select should reflect the types of services you provide along with navigation that is easy to access, even for users browsing on mobile devices such as tablets or smartphones. Choosing a mobile-friendly WordPress theme ensures you do not alienate an entire audience from browsing your website and the services you offer.

Compare both free and premium WordPress themes before selecting the option that is right to represent you. Preview all WordPress themes while in the process of deciding on the look that is most suitable for your contracting services. Your theme should be relevant to you, while also appealing to the demographic you wish to reach.

There are many great themes out there for contractors web design and contractors marketing. These themes are already built with construction businesses in mind and cater to and can be molded around all kinds of construction trades. We have personally used a lot of these themes for the following construction businesses:

  • Plumbing Contractors
  • Commercial Roofing Contractors
  • Landscaping Contractors
  • General Construction Companies

  • Painting Contractors
  • Remodeling Contractors
  • Electrical Contractors
  • HVAC Contractors and more….

Having a quality contractor website is essential when you want to appear professional, knowledgeable, and informed of current business trends. With the right online presence, it can increase the number of referrals you receive while appealing to prospective clients who have a genuine interest in learning more about the contraction work you offer.

Photography

High-quality photography creates a professional design look and aesthetic to contractor websites that help you stand out and attract new clients. Invest in a professional camera or work with a photographer to highlight and capture your best work. Use a WordPress website plugin that provides you with the ability to upload photos into a gallery portfolio, allowing you to showcase your work with ease.

Avoid using photos that are low resolution, pixelated, or discolored to prevent losing out on a potential opportunity to gain a new client. The more professional your website design appears, the easier it becomes to attract new work while building a positive reputation in your local community and the areas you service.

Optimize The Title Tag

Optimize the title tags of each of your pages of content via the WordPress admin area. Titles should reflect the main focus of each of your blogs and pages that are visible on your website. Avoid using titles that are overly wordy or irrelevant. Proper title tags help to boost your website's SEO (search engine optimization), increasing you rank, and making it much easier for users to find your website when seeking out your services via search engines.

Website Meta Description

Meta descriptions are visible in search engine results and provide users with an overview of the content and pages you are providing. Essentially, their sole purpose is to get someone browsing the web to clickthrough to your website. You should usually limit your Meta description to about 160 characters – so make sure you are using an active voice, and are including a call to action to grab their attention. When using WordPress specifically, you can add a Meta descrition via the administrative area.

Clean URL’s

Clean URL's prevent your web page(s) from looking like a random strings of characters. With clean URL's you want to showcase your website, or page titles within the URL bar for optimization in search engines, helping users find your site in less time. A clean URL will be immediately, and intuitively meaningful to the average internet user. When using WordPress specifically, you can implement clean URL's for your website via the admin panel on the left.

Google Map Embed

Embed Google Maps into your website on your contact page to share your current office or work location to prospective clients. Google Maps helps present your services professionally while reassuring new users that your business and the services you offer are legit and authentic. If you dont have one already, make sure you have an accurate, and up to date Google Business Listing before implementing this on your website.

Contracting SCHEMA Markup

Use SCHEMA markup to better organize your web designs while providing more accurate results in search engines. SCHEME markup generators are available for free and do not require you to understand in-depth HTML or programming. SCHEMA markup is essential when you have pages that require categorization and when you want to distinguish blog content, location pages, and even review sections of your website within search engine results.

Clear Call to Action

Use a clear call to action that motivates prospective clients to learn more about your services and urges them to reach out for additional information. Implement your call of action in a clear location with an attractive or colorful button and messaging. The simplest call-ta-action is “Buy Now!” but lets be real – that can come off as scammy and aggressive. Get creative to hook, line, and sink potential customers.

Mobile Friendly Website

This should almost go without saying! If you have a constructor business and you have a website or website content that is not mobile friendly, then you are getting hit with a Google penalty right out of the gate! More than 60% of searches come through mobile searches and you want to get in front of these customers. So when selecting a website design for contractors, make sure your web developers have made it mobile friendly and a responsive website design.

Construction Client Testimonials

Client testimonials are essential when launching a contractor website to share details regarding your clients who are satisfied with the work you have provided. Ask past clients for written testimonials and create a page dedicated to showing off the overall satisfaction they have had when working with you. Testimonials help to incentivize users to learn more about companies while helping to build the trust and loyalty of those who are thinking of hiring you for their next project.

Find Out More

If you are in need of someone to help grow your business through web design, search engine marketing, or for online marketing in general, feel free to reach out and contact us through the form below:

Request A Free Marketing Quote

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Local Marketing Guide For Plumbers

Local Marketing Guide

You can always count on our passion for helping small-and-medium-size companies grow as we have been over the last decade. The great news is that we have worked with so many diverse companies, that we are confident that we have a firm understanding of what will work for your small business. You can trust us to help grow your business today, tomorrow and far into the future.

Understanding the Modern Sales Funnel

As consumers increasingly become tied to their smartphones and their computers, tablets and other web-connected devices, the sales funnel is no longer linear. Instead, it runs in a loop pattern with buyers possibly passing in and out of various stages numerous times. The stages are very similar, however, to those of the past. The funnel includes:

Awareness – Customers become aware of a solution to a problem they are experiencing
Interest– Consumer researches company
Evaluation– Consumer evaluates possible solutions
Decision– Consumer chooses the best company and contacts them
Purchase– Consumer agrees to services
Reevaluation– Consumer decides if they made a good choice
Review– Consumer decides if they made a good choice.
Repurchase– Consumer hires services again.

Let's take a look at a real-life example. John has been remodeling his bathroom, and he has decided that some pipes need to be moved.

Awareness – John knows that he does not have the technical knowledge to move the pipes himself
Interest – John researches local plumbers
Evaluation – John looks at websites and narrows down his options
Decision – John decides that your company is the best one
Purchase – You go to John's and do the work. You get paid and leave.
Reevaluation – John is thrilled by your customer service and the work done
Review – John tells his friends on Facebook about your company
Repurchase – John has a clogged kitchen sink and calls your company again

Connecting with customers at each step of the buyers funnel ensures that you have less downtime, more repeat customers, and a better chance of customers referring you to friends.

In order for your marketing efforts to be successful, you must recognize what digital marketing facets your clients are using at each part of the loop.

Keep Your Workers Busy by Using These Digital Marketing Channels for Plumbers

Studies show that over 97 percent of customers go online to find a plumber.

Pay-per-lead sites and directories: While joining local directories like the local chamber of commerce can pay dividends, we are generally cautious of other pay-per-lead sites. Learn why we caution plumbers about using some of these sites like Angie's List, Yelp, HomeAdvisor and more.

Search marketing: Increase your visibility by using paid search marketing to increase the likelihood of people seeing your site when viewing search engine result pages

Pay-per-click marketing: These programs require you to pay a fee when someone clicks on your ad. They can be highly effective in the right market.

Website: Every company should have a website as over 30 percent of customers will not consider using a business that does not have one, and 63 percent of customers prefer this method to first engage with a company. If you operate in different cities, every city should have a dedicated page or website. Each of your services may also need its own page.

Social media marketing: Facebook, Twitter, Pinterest, Instagram, and other social media channels can be highly effective through organic posts along with paid ads on some of these platforms. Over 70 percent of consumers expect a company that they are considering to be active on social media.

Email marketing: Plumbers can often use emails to raise awareness of their company, solicit reviews and for other reasons.

Video marketing: Showing customers how to do simple plumbing tasks like unclogging a toilet or turning off the main water until you arrive can be effective. Video marketing will soon be over 80 percent of content marketing.

Recruitment marketing: Let us show you how to attract the best employees through your online presence.

Customer service: Harness the power of great customer service to grow your company.

Reviews: With over 85 percent of customers trusting online reviews as much as they do if a personal friend made the recommendation, let us show you the power of reviews.

Get Listed on the First Page of Search Engine Result Pages (SERP)

Over 93 percent of customers turn to the internet when they are looking for a plumber. Most never go beyond the first page when using a search engine. Let us show you how to have your company found there even if it's not your website.

There are now over 17 different ways to be listed on Google's SERP page. While most plumbers will never be found in some of them, there are several where your local plumbing company may be found including:

Local Paks: While Google chooses who gets to appear in this listing of three companies, there is very little doubt that the company with the most positive reviews stands a better chance. Google may also include Google Ad listing in these lists.

Google Ad Listings: Your paid ad can appear above or below organic listings as long as Google finds it relevant to the user's search engine ranking.

Google My Business: If a potential customer enters your business name into the search engine, then this box will appear. It contains your address, your phone number and other details. It also offers users the chance to see your Google reviews.

Do You Own A Plumbing Business And Need Help?

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