From the moment that idea pops up in your mind to the opening of your doors to the public, you must know that running a plumbing business is not an easy task.
A good marketing strategy is essential to make your name stand out from the rest of the crowd. Luckily, the digital age has blessed the industry with an abundance of ideas that you can use for your own business. Getting your name out there doesn’t have to be rocket science, you just need the right tools and a comprehensive plan to make it on top.
And we are here to help you.
This article is dedicated to providing you with handy marketing ideas that will generate more leads and sales for your business. Let’s dive into it!
The Golden Rule: Boost Your Online Presence
Perhaps everything boils down to this.
Everyone has a phone they can easily use if the situation asks for it. When someone suddenly finds out that they have a burst pipe, they can just grab their phone and search for the nearest plumbing business that will immediately resolve their problem. When that happens, you have to be on the first page of the search results. You have to be visible as much as possible to put your name at the forefront of your potential customers’ minds.
We listed tried and tested ways so you can beef up your online reputation. Let’s start with the most obvious one:1. Create a Functional Website
Don’t get us wrong, we think that the aesthetics of your website is still important. But the priority has to be on the functionality. It should load fast, you don’t want to keep your customers waiting. The website should contain accurate information and details about your business, you don’t want your customers to call a competitor. Make it easy for them to request your services. It’s all about the user experience that you provide for them. See, you can have a simple website, but when it’s able to give what your customers are looking for, then it’s safe to say that they will consider doing business with you.
If you don’t know where or how to start, there are platforms such as WordPress that allows you to build your website without breaking the bank. Set up your website and see for yourself the difference it makes.2. Use Customers’ Reviews To Your Advantage
This might scare some businesses. Why? Well, it’s not always rainbows and butterflies when it comes to the customers’ feedback. So the big question is this, how can you benefit from customers’ reviews?
One thing to do is to accept reality. People will always have negative things to say. Your response to the situation is what matters. When someone leaves a positive review, be professional, and thank them for it. When a negative review shows up, stretch your arms and back because it’s time to show your customer service skills. Handle the situation properly by asking them to reach out to you for further assistance. The next time a prospect sees your response to poor reviews, it will give them the impression that you genuinely care for your customers and they will have more confidence in your business. After all, you have to go inside people’s houses to do your job. Trust is very important.3. Search Engine Optimization (SEO)
This is a no-brainer.
If you want to increase your visibility and relevance to other people, then this is a sure way to do it. People are more likely to learn about new businesses through online research. Your goal is to be on that first page for as long as possible and excellent SEO allows you to do that. Invest in your SEO; learn the basics, ask the experts, and make it a habit to constantly improve it. Driving more organic traffic to your website will give your business more chances of turning visitors to returning customers.4. Share Your Expertise Through Blog Posts
Creating helpful content to potential customers will greatly help your SEO. How? Let’s say you posted an article about solutions on plumbing problems and you included the right keywords, this allows you to rank high on search results. Search engines look for new and fresh content. If you are consistent with posting the latest content, then the favor will always be on your side. Another big plus, you get to showcase your knowledge on plumbing and add credibility to your business. A win-win situation.5. Pay Per Click Advertising
Some will say that when a customer sees that “ad” word, it automatically throws them off. While we cannot deny that this is somehow true, it’s good to know that there’s always the other side. When a customer needs immediate assistance over their clogged sink or faulty water heater, discovering your plumbing business through advertisements won’t matter to them. Advertising remains an effective strategy of reaching out to potential customers and attracting them to choose your business. This is how this works: you bid on keywords and phrases and when someone searches for them, your website is guaranteed to appear on the results. You get charged for every click that your ad receives. A well-thought plan on how you will use this kind of advertising will help your business to receive good results.6. Facebook Advertising
When launching an online advertising campaign, you should not forget the audience that Social media holds. Facebook allows you to customize your advertisements in so many ways. If you want to be specific in terms of age, location, and even behavior of the audience you want to target, then Facebook got you covered on that. This allows your advertisement to pique the interest of the right people and when that happens, convincing them to convert will be second nature to your business.7. Google My Business Listing
Don’t overlook this powerful tool. Don’t make the mistake of other businesses. As soon as you start your operations, take the effort to set up your Google My Business listing. It doesn’t even take too much of your time – you just need to provide a company name, location, and necessary contact information. When you already have your listing, then your business will be more visible to potential customers near you. When a person has a problem, they will look for a solution. And they want it fast. It’s the same thing to plumbing businesses. You want to be there when customers look for quick solutions to their problems. A strong Google my business listing is your best bet. Oh, and did we say the best part? It’s free. Another reason to claim that listing. Go for it.
Do The Work and Be that “Go-to” Plumbing Business
You can do it.
We know that the plumbing market can be too crowded and it can be overwhelming. But this is why we made this list of marketing ideas for your business. You just have to know where to start and you will eventually know how the industry works. Of course, you have to couple your digital marketing with excellent service. But we know that you already have that. Don’t wait for your success to sink. Or go down the drain. We know that you make a living by fixing the broken, but you don’t have to wait for your business to “break” before you take any action. Make a great marketing strategy from these ideas, serve your customers well, and take hold of success.