Paid advertising tips for small businesses

Are you dreaming of growing your small business in Portland? Are you storming the internet for marketing strategies that will help make this dream into reality? Well you have found the right article, because we have the best option for you….We can sum it up in 3 simple words: Pay-per-click (PPC).

PPC Marketing

PPC is one of the best business tools you can use to advertise your business.

You would not want to spend too much money on something you are unsure of and PPC is an advertising strategy where you pay for every ad clicked. It is like investing $5 on an ad with the possibility of making $500 from it (depending on your niche and lifetime customer value).

With PPC, choosing the right keywords and which landing pages your campaign will direct visitors to is essential. Here are of 7 of the best PPC networks that you can utilize for your business suc.

Facebook Ads Marketing

With Facebook advertising, your ads are presented in two different formats, it can be in the form of a video ad or a photo ad. These ads/promotions have more exposure, because it is inserted seamlessly on the user’s feed, and is a lot harder to block. On top of that, you can target your audience through their interests which is harder on other social media platform ads. With over 2.6 billion users, you don’t want to miss out on the potential of getting in front of your audience using social media advertising with Facebook Ads.

Facebook will also help you optimize your ads to fit both website formats and mobile app formatting. 

Instagram Ads Marketing

Instagram works the same as Facebook (or close to it). Utilizing Instagram can reach more users and bring an increase in clicks and potential targeted leads to your local business. On instagram, your ads will show up in the user’s feed, but they also offer an option for Stories Ads. Instagram stories are becoming more popular these days. Stories typically are either photos and videos you take throughout the day that last only 24 hours. Your ads are inserted in the middle of the stories of people you follow. If viewers watch the whole ad, they then have the option to swipe up to take them to your website or landing page. Stories Ads are just one of six ad forms that you can choose from on Instagram to help grow your business.

Pinterest Ads Marketing

With 200 million monthly active users, Pinterest is another network to seriously consider. Pinterest ads are a little different in how they look. Pinterest ads are shown as ‘pins’ on potential customers feeds, so it looks like it blends in. Ads are then placed on their websites and mobile applications.

Keep in mind that most Pinterest users are mainly composed of women. Some of these women have up to a hundred thousand dollar worth of household earnings. This is great news if this fits your business niche and even better news if your business specifically caters to women. Search queries on Pinterest are much more general than other social media platforms. This will require you to take a little more time in researching keywords so you can specifically target the right client. Sharing and saving of the pin’s that you advertise will help you get that audience you are going for, and thus likely turn into profit.

Twitter Ads Marketing

On Twitter, you have a much wider audience, but you can filter your potential audience based on their interest, gender, device, and network. Ad formats on Twitter are in the form of tweets that may contain images, videos, GIFS, or just simply plain text. One thing to note is that Twitter literally has little to no downtime. There are posts and hashtags 24/7 around the clock and it has roughly 300 million monthly active users. If you have a very clear target audience and you are great with hashtags, consider Twitter a posible option for your social media marketing campaign.

Linkedin Marketing

If Twitter and Facebook didn’t fit the bill, Linkedin could be another option. On Linkedin, you can filter potential customers and clients by job title, industry, and location. Linkedin ads are usually offered through content and in direct messages. With approximately 630 million adults, professionals, and business owners, Linkedin is ideal if you are looking to target on a B2B level (business to business). This can be a great option for local marketing.

Bing Ads Marketing

Bing is the network behind both Bing and Yahoo search engines. What this means is that Bing can give you a wide audience to reach. Bing’s search engine (although way smaller than Google) still gets millions of searches every day. Because it is smaller than Google, you can take advantage of offers and great deals when it comes to buying advertisements. A Bing ad might only cost you $.01 per click. This can give you a lot of room for testing and getting a good ROI on your ad spend.  

Google Ads Marketing

Google Ads paid search, holds its reputation for being the king of PPC. This is the most used network for business owners across all platforms when it come to PPC. These ads will appear at the top of searches on Google based on what keywords you chose. Google Ads also offers third party website advertising. Third-party websites are sites or apps from other companies that are a part of the google Adsense networks. These website essentially offer this because when they get the clicks on their website, they get a little piece of the revenue.

Since Google is the king of PPC, there is a continuous escalation in their prices/costs. Compared to the networks mentioned above, Google Ads typically cost more, but it truly serves and delivers its purpose. 

Small Business Advertising Ideas To Get More Customers

As a small business, if you mix Google Ads with amazing onsite search engine optimization, you will get an amazing one-two punch which is what we like to use as a successful business strategy for a lot of our clients.

Whatever business strategy you decide on, pay-per-click ads will help give you an added boost to both your brand & online presence.

If you are not sure who your audience is & what they are really searching online, reach out to us & we can help put together a list of keywords that work best for your niche. Once you know what people are searching for, you can then choose the best platform that will give you the highest ROI for your online advertising campaign.

For more information on local marketing, you might want to read our article on local advertising ideas for small businesses.

For more information on Search Engine Optimization, please visit our Portland SEO Company Page.