Digital Marketing For Small Business

Gaining new customers is always a priority for a business. There’s nothing wrong with having a small client base. This means you have already built a solid relationship with your existing clients, but getting new customers gives you the chance to grow and achieve new business goals. 

So how do you successfully encourage new people to support your products or services? This is easier said than done, but not entirely impossible. Most of the time, business owners splurge their money and focus their energy on ways that don’t necessarily work for them. 

We don’t want you to fall into that trap and waste valuable time and resources. 

To help you expand your customer reach that will turn to increased business sales, upgrading your digital marketing strategies should be given the utmost priority. Here are 10 tried and tested ways to help you attract new customers.

1. Know Who’s Your Ideal Customer

No marketing strategy will work if you don’t know who’s your target audience. You could put out billboard advertisements in every street or get commercials in every tv channel but if they are not strategically placed or shown to where your target audience is, you will not get any good results. If your efforts to get your name out there don’t reach your target audience, then what’s the point? Answer this first, “Who’s your ideal new client? You have to identify their age, physical characteristics, location, income, buying habits, and so on. Think about what they want in life, their pain, their strengths, their aspirations, then identify how your business can make their lives easier.

However, it’s also important to not overdo it. Overstating your target audience makes it difficult to find potential customers, but making it too specific can also cut the chances of reaching them. This process could require some real work – meaning you have to sit in front of a computer for hours to research or go out there and talk to other people or assign a team to do it for you. This will give you significant information that will help your business in making and adapting marketing strategies that will surely grow your client base.

2. Always Improve Your Website 

People mostly come upon new businesses by searching online. Think of your website as the face of your business. If a customer looks at it for the first time, will they be wanting to get to know you more? Or are there some things that hinder them from doing so? These are the questions you have to keep in mind because there will always be room for improvement.

First, aesthetics. Does it look good? Are the texts readable? Does it reflect your brand’s identity? You have to make sure that your website is always up to date with the recent trends and technical developments.

Second, the user experience. Is it working smoothly? Does it take too long to load the pages? When a customer clicks a button, does it bring them to the correct place? Your website must be easy to use and navigate so that website visitors will not get frustrated and go to your competitors.

Last, relevancy. No one wants to see outdated content. It will only be a turn off to potential customers and it will send a message you’re not hands on to the other aspects of your business. Always update your website and it will encourage more new customers to learn more about your products or services.

3. Make Use Of Search Engine Optimization (SEO)

Now that you have made your website look great in the eye, it’s essential to take steps into how you can make it always on top of search results. This is where Search Engine Optimization or SEO comes in – it helps your brand to be more visible to increase exposure and drive more organic traffic to your website.

There are two factors you have to consider for SEO: on-page SEO and off-page SEO. The first one refers to any strategies such as header text, keyword placement, meta description, and many more that you implement on your own website. While the second one is about the techniques you have done to other websites. This one usually refers to links that will enhance the quality of your search rankings. 

It’s a common thing to know that if you’re not on the first page, it means that you’re more likely to receive fewer website clicks which also put your efforts into getting known to waste. Learning and mastering the best SEO practices will give you significant benefits in the long run. Instead of paying for traffic ads, you can save more resources by investing in your SEO actions. A brilliant SEO strategy will increase your visibility and make prospective customers come back for more. 

4. Ask For Your Customers’ Referrals

Without getting the word out that your business provides excellent service or product, you will not catch the attention of new consumers. You can ask for your loyal customers’ testimonials and include them on your website’s content or post them on your social media accounts. You can also take control of this process – create a way that will systematically get reviews from your customers. Don’t be passive and wait for them to give their thoughts. Instead, be proactive and make the most out of these referrals.

These positive words about your business will serve as a credible source for other people to give you a try. It’s difficult to gain the trust of people who encounter your brand for the first time, but with the help of these referrals from satisfied customers, it will make them feel more confident to support your business. 

5. Take Advantage of Social Media

Create accounts on different platforms so that your business has an online presence. With social media, there’s an assurance that you will reach a wide number of audiences and potential customers will notice your business. If you pay for social ads, you can always start small then increase the budget when you see a return on your investment. As the number of your following grows, make sure to listen and engage with your online community. Monitor the conversations (the good and the bad) about your brand and the industry. If a loyal customer posts a positive review about you, you can respond to it and make them feel appreciated. If they put a negative post out against your brand, you can address it immediately and properly. This will show your prospective customers that you have excellent customer service with these situations. 

Also, make sure to bring out fresh content as no one wants to see random and uninformed posts. If someone makes a comment or sends a message, respond timely. People always have a lot of questions and if you’re able to attend to them promptly, there’s a higher chance you can persuade them into giving your business a chance. The best part is that after you convert them into paying customers, they can share your brand with their family, relatives, and friends which will bring another wave of potential consumers.

6. Give Out New Discounts, Promotions

Everyone wants free things. Or if they are discounted. The thing is, giving out free trials or discounted products or services might not be the most practical option. However, this strategy can be exactly what you need to finally get more people to look at your brand. Most consumers have second thoughts with their purchasing process. When they have redeemed your rewards, this could serve as the last step for them to seal the deal with you. Let them experience that your products or services are truly the best value and through that, you will gain their trust and make them loyal supporters of your business.

7. Use Direct Marketing

One strategy you can incorporate into your marketing plan is when you ask people to engage by adding a call to action to your marketing materials. This usually comprises encouraging them to be a part of your email marketing list or asking them for more information. Through this way, you can identify and target people who could show interest in your future events, sales, promotions, newsletters, and many more. This strategy doesn’t mean that you can ask for them to do too much, you just have to make sure that there’s an increase in customers’ engagement. 

8. (Online) Networking

With everything that’s been happening, you might think the practice of good and old-fashioned networking can be difficult to do. Hosting and attending business functions with many people is not advisable right now. However, the industry is constantly adapting to the changes and there’s always the internet. Websites such as Facebook and LinkedIn allow you to connect with your former colleagues and friends that could bring potential customers. Meeting new people is a great way to build relationships that could lead you to clients who are actually interested to learn more about your business and turn them to paying customers. 

9. Become Partners With Us

Building a partnership with a business that complements your products or services can help you drive in new people into your client base without spending a lot of money. For example, an SEO company can team up with a company that performs website design. The trick here is to strategically plan how you will market each other’s business that will attract potential consumers. In the long run, you have made a benefitting relationship with your partners and loyal customers that’s important to achieve success. 

10. Website Retargeting

A high number of website visits is a good sign. It means that people are aware of and interested in your brand. However, website traffic doesn’t always equate to increased sales. Most of the time, people look at your website, then that’s the end. They might add some of your products to their carts, but there’s no last action. Why is that? There could be a lot of reasons and factors affecting their buying decisions. Therefore, it’s important to take steps into making these customers return to your brand and remind them to give that purchase a go. Remarketing or Retargeting are terms that are often interchanged, but they do one thing: show ads to people who have directly interacted with your website or any of your digital properties. When they go to different sites, ads relevant to your business will follow them. 

This helps to keep your name in their minds and hopefully convince them to convert. When you’re able to increase your conversion rate, you will generate more sales. Website Retargeting makes it easier to reach out once more to customers who are already interested in doing business with you. 

The Wrap Up

There’s no perfect marketing strategy that will tailor to all kinds of businesses. First, you have to identify your unique needs then use the ways that will give resolution to all of these. We have provided you with ways that will help you garner more attention from potential customers. It’s important to make a solid plan that will help your business expand its client base and achieve growth. With these strategies, you can start on your journey and find that winning streak.

5 online marketing stratagies

Have you ever felt frustrated by not getting enough leads on your website? Maybe your visitor count has reached a plateau, or worse, has gotten deep into the pit. Nevertheless, your business is still breathing and what’s most important is that you are still hopeful. What you need is a resurrection, a sudden boost that can skyrocket the amount of lead generation and sales acquisition on your website.

The push your business needs may come from one of the several online marketing strategies available in the industry. These marketing schemes contain different processes that result in unique solutions which all boils down into one general goal: to produce high quantity and high-quality leads. With that in mind, you can surely find one or more online marketing strategies that are the right fit with your business goals and aspirations. This is the time to step out of your comfort zone and see how successful online businesses and top-searched websites have been doing it, all with the help of general contractors and service providers who are experts in this field. 

“The only prerequisite in getting your success is that you have to be open for change.”

To help you decide on the things you would like to improve, listed below are 5 of the most effective online marketing strategies general contractors usually do to their clients that enhance their websites to produce more leads and convert them into loyal customers.

1. Upgrade Your Website Quality

Quality assurance is an important step in the process flow of manufacturing any product. Even in running an online business and website, ensuring that everything released is in excellent condition must be a top priority. Let the consumers feel that you value their time and money by keeping the quality of your website seriously, starting from the web design and user interface up to the tiny product details and content.

Upgrading the quality of your website is made easy with the help of web designers and content creators who can transform your page inside and out. Web designers are equipped with the technical and creative skills to build an aesthetically pleasing webpage with a simple layout and a crisp interface that is optimized and quick to navigate on. Their service will give your website a total makeover, making it more inviting and enjoyable to explore.

On the other hand, content creators focus on delivering engaging and moving materials on your newly designed website. It may be the beauty of your webpage that attracted and spiked the interest of the consumers, but it is the high-quality content that can get them hooked and convinced in buying your products and services. Your content should be worth reading, as it is with your products that must be worth buying. Remember that an overall upgrade will only work if you focus on improving the quality of both your web design and released content.

2. Get Onboard with SEO

Search Engine Optimization or SEO is a marketing strategy that generates organic traffic to your website. The ultimate goal of SEO is to place your page on top of search engine result pages of prominent search engines such as Google and Bing. Especially with Google, SEO experts observe and study the different algorithms that their search engine crawlers (spiders or bots) use as criteria to collect, rank, and index result pages. 

By effectively placing keywords or phrases that are usually used for typing web queries into your content, you will be able to help your website rank higher and produce more leads. Keywords help search engine crawlers understand the data coming from your page. SEO experts are also capable of adding schema markup to the code of your website to translate your content better to the binary language of these crawlers. In this way, when a web query matches the data that your webpage offers, the crawlers, reading through your keywords and markups, will be able to place your page on top of the result pages.

What is more remarkable about SEO is the quality of leads that it produces. When your search engine results are optimized, customers who are looking for the actual solution that you provide will be able to click and visit your website. These are high-quality leads who are very much interested in the products and services that you offer, allowing them to type a specific query about it in Google. You can improve your sales and close more deals with the help of a Search Engine Optimization Expert.

3. Expand Your Network with Links

The Google search algorithm is more than just keywords and schema markup. One important factor included in this algorithm is the number of backlinks that your website has. These are links from other websites that redirect back to your page when clicked. A high amount of backlinks practically means that your content is trustworthy enough to be a resource material for the works of other websites. Having these external links is crucial in expanding your network and ultimately in lead generation.

Keywords and phrases are still essential parameters in getting these links. They must be strategically placed in a way that emphasizes the key points and should not be abusively used all over the page. Be careful in repeating these keywords since the flow and quality of your content are still greater priorities. Other than keywords, collaborating with other businesses and websites for mutual benefits is a possible avenue to strengthen your network and receive higher backlinks.

Several SEO experts who specialize in increasing website backlinks can help you start and grow your network. They can optimize your website and create content that is designed to be cited by others. With their SEO skills and knowledge, these experts can get you the referral traffic that you need to bump up your website performance. 

4. Improve Your Customer Service

Good customer service is a great tool for lead conversion. After getting visitors to flock your website and letting them invest their time on your content, you must make the final move by providing the highest quality of customer service that you can give. Building customer relationships may come from patronizing different kinds of applications and service providers who can help you close the gap between you and your customers.

For example, by installing a live chat application on your website, you can stay connected and appear committed 24/7 to your customers. Live chat can help you personally respond to the queries of your new customers and also reconnect with your former clients. You can receive direct feedback from the users and review them for further service improvements. Lastly, live chat applications are capable of collecting user data that can be analyzed to help you increase your website visibility and performance. Several live chat applications are now available for download and can be easily installed on your website as a separate plugin.

Customer reviews largely affect your online reputation and ranking. Despite having been given excellent customer service, some clients are just too picky in giving out 5-star ratings. In this case, building good customer relationships is just not enough. The cool thing is these general contractors also offer services that can guide your customers in providing healthy and positive reviews on your website. They can also scan and take out negative reviews that are beyond your control. In this way, you can focus on improving your customer service with constructive criticisms and easily shut down irrational comments and not feed the trolls.

5. Make It Work With Retargeting

Investing in online advertisements may cost you a fortune. Although ads are proven to be effective in lead generation, retargeting can help you to efficiently deploy your ads to those who have already interacted with your website. The concept is easy to understand. Those who have prior knowledge of your business and website pose a greater chance of buying and are therefore the kind of leads who you need to convince just a little more and must prioritize. It is an essential tool that can elevate your brand by increasing its visibility to those people that matter. By controlling the circle of people who can see your ads, you can effectively use your investment for lead generation and conversion.

Several failed accounts that did not mature into a sale will have a second chance by clicking your retargeted ads and will most likely be successful in purchasing your products in the end. After all, everything is sweeter the second time around. Retargeting allows you to bet on the leads who will give you the most chances of getting a return. This can also turn your website lurkers into active buyers, getting people within your sphere of influence onboard the lead conversion train. No one left behind. No opportunities wasted.

Retargeting ads are supported by different platforms such as Facebook, Twitter, and Google Display Network. Several Social Media Experts can help you increase your reach and manage your ad investments wisely. These are experts who have mastered the ins and outs of social media, including the trends of how people behave and interact online. Knowing the patterns of your customer activity and how they reflect personal instincts and traits can help you to strategically promote your products and services online. They can help you understand your customers better so that you can cater more people into your website led by your advertisements.

These online marketing strategies are all effective lead generators that can surely put your website on top. Before choosing a technique to boost your performance, you must first learn what your business is all about and what it specifically needs to get into the right path. Good thing, Oregon Web Solutions offers a business analysis that can diagnose certain areas where your company needs improvement and the corresponding solutions that can be offered.

Get an All in One Solution From Us!

Oregon Web Solutions is a hub of experts who provide digital marketing solutions, especially in getting websites to achieve the top rank in Google with Search Engine Optimization or SEO. We offer WordPress Website Design, Link Building, Customer Retargeting, Google Maps Marketing, and Online Reputation Management services for those who are willing and eager to learn from our experts. Yes, you heard it right. We have all these online marketing strategies in one.

You can consider us a one-stop-shop where you can get all the help that you need to change and upgrade your website. To check if we are the right fit with your business type and target goals, feel free to fill out the discovery form on our website so we can also learn how our company can help you succeed. With client satisfaction at the heart of our business, our main goal is to get you the highest return with your investments.