a pic of SEO worth it?

Is SEO Worth Getting?

Hundreds of millions of people surf the web each day. Of these millions, many are using the web for the purpose of shopping. When it comes to finding specific items, one of the best means you can use to narrow down your focus is a search engine. In fact, a recent study has revealed that over 80 percent of people surfing the web find the sites they are looking for through search engines. 

What this means for your business is that it is absolutely mandatory for you to have a presence on the web. It's no good having the best quality goods for sale at unbeatable prices if no one knows you exist. Without an official website and subsidiary social media pages, you're going to go unnoticed all the way to an early bankruptcy. 

What Can You Do to Maximize Your Presence on the Web? 

In order to avoid coming and going in the blink of an eye, you've got to get your business noticed by a sufficient number of people. There are several means that you can use to achieve this goal. One of the most efficient ways to do so is to make use of Search Engine Optimization (SEO). 

SEO is the art of maximizing the content on your website for search engines. This means that when people search for a certain phrase – for example, winter coats – they should be able to zero in on the content that you have on your website regarding this item. The idea is for your winter coat content to be as close as possible to the first search result that comes up when they punch in this phrase on Google. 

How Do Search Engines Ensure Top Quality Content for Web Searches? 

But, of course, Google and other major search engines won't make it quite so simple and straightforward for you. Their reputation for state of the art customer service demands that they propel only top quality content to the top of their search results. If the content on your site isn't up to their standards – which change continually at a rate that they aren't making public to business owners – you're going to find your content at the bottom, rather than the top or even middle, of the results. 

Can PPC Be a Viable Shortcut for Gaining Maximum Exposure on the Web? 

There is a method that has been hailed as an effective shortcut to getting maximum exposure on the web without having to observe the normal rules of SEO. This method is called Pay Per Click (PPC) advertising. PPC basically comes down to the act of buying a series of ads complete with sponsored links that are tailored to show up in search results. 

PPC ads can be loaded with high-value SEO keywords and phrases. The more you pay per keyword, the higher your chances of getting your PPC ad on the first page of a major search engine result. Every time someone clicks on your ad, you pay a certain amount -hence, “pay per click.” 

What is the Main Benefit of Mounting a PPC Campaign? 

The main advantage that comes from using a PPC strategy is the speed with which multiple ads – each specially laced with multiple high-value keywords – can appear on search engines. Results can sometimes be measured within minutes. It's important to note that the higher the value of the keyword you are using, the more you will pay. Some PPC ads cost a penny per click, while others can cost as much as a dollar or more. 

It's up to each individual business owner to decide if the PPC approach is the best one to adopt. If your current conventional SEO campaign isn't quite getting you the results you need, you may be tempted to mount a high dollar PPC campaign just to bring in some needed traffic. However, the cost of doing so needs to be calibrated against the ability of your budget to withstand such a potentially heavy blow. 

A Conventional SEO Campaign May Take Longer but Will Cost You, Less, 

Meanwhile, running a conventional SEO campaign may take longer to produce results but will definitely cost less in the long run. As a matter of fact, a recent industry study has shown that a conventional SEO campaign routine occupies 11 percent of the average business owner's advertising budget. Compare this with 87 percent that is devoted to PPC advertising. The difference is tangible and instructive. 

Perhaps the most important lesson to take away here is that an SEO campaign may be the “slow and steady” approach but will put less of a strain on your budget. A PPC campaign is flashy, noisy, and effective in the short term. However, the results it produces are necessarily temporary. For this reason, experienced business owners tend to use it sparingly in addition to, rather than in place of, a conventional long-term SEO campaign. 

An Organic SEO Campaign Will Give Your Business Long Term Credibility 

When it comes to deciding whether to mount an “organic” SEO campaign or go the PPC route, there is one important factor to keep in mind. Making use of the conventional SEO methods will give your business a much-needed dose of long-term credibility. This is because your content will continue to be seen on a regular basis by web shoppers who prefer to do their own searching rather than being dazzled with a flashy PPC ad. 

Many people simply don't want to click the PPC ads that appear on the right-hand corner of their screen. They find these ads distracting and annoying. In addition, most people don't like a PPC ad of the pop-up variety that suddenly appears and covers up the content on their page. The only kind of response you'll get from this kind of person is a click away from your content. 

An organic SEO campaign will give you credibility with the kind of web shopper that prefers to find content at their own pace. This will help you build a positive public reputation that will give you top marks with people who prefer to shop long term in the same few locations. These are the kinds of customers whose loyalty will prove to be a major asset. 

Organic SEO is Still the Best Way to Produce Long-Term Results 

It is true that PPC ads are certainly more noticeable than organic SEO. By definition, they can't help but be. And you will get a huge number of people that will gladly click through to your website. But, as noted above, the results are temporary. A PPC ad will only last for as long as you continue to fund it. If you are currently in the early stages of your career, the length of a PPC campaign will be limited by the size of your budget. 

Meanwhile, organic SEO lasts longer, costs less, and brings in the kind of people who prefer its slow and steady pace. You may not be able to get to the top of the search results page overnight. But if you keep at it long enough, you will eventually be in a position to reach the coveted pole position.

So what you think? Is SEO worth it?

If you would like to find out how much SEO for your website would be, fill out the form below and we will send you a free SEO video evaluation at no charge.

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Oregon Web Solutions
Is Marketing A Good Major - Oregon Web Solutions
The world of marketing is fast-paced and ever-evolving. As such, one might wonder about the realities of majoring in this field. Here's a look at the top five things you need to know before making that crucial decision…

Is Marketing a Good Career for your Future?

The versatility of the marketing industry cannot be denied. When you have a marketing degree, the options are virtually endless. Every company, regardless of its industry, has a need for a marketing team or specialist and these positions are quickly becoming top-priority with many industry leaders. With a degree in marketing, you're not limited to working in a particular field. There are so many companies all around the world who are in need of educated marketing specialists and the variety of jobs is endless.

Marketing Major (in College)

The course curriculum for most college marketing programs revolves around the generic concepts involved in the industry. From public relations to consumer research, many of the fields covered when going for this major will pertain to any marketing job you might find after graduating. The essential information you'll learn in the fields of advertising, marketing communications and strategies, sales, and management will provide a strong foundation for your post-graduation job. Of course, the potential classes offered will depend on the college, but most will apply at least a generic version of these courses.

Is Marketing a Bad Major?

There are a lot of fears surrounding many occupations, rendering the thought of obtaining a degree in those fields an obsolete idea. Could this be the case with a marketing degree?

While not necessarily falling into the category of a ‘bad major', marketing is definitely for a certain type of individual. To find out if it's right for you, you'll need to become a little introspective. The following skills are some which are commonly found in those successful in the marketing industry:

  1. The ability to write well.
  2. Public speaking skills.
  3. Organization skills.
  4. Can differentiate between goals, strategies, and tactics.
  5. Collaboration skills.
  6. Strong research skills.
  7. Basic understanding of social media algorithms and SEO compliance.
  8. Keeps up with social trends.
  9. Generate original concepts.
  10. Understands data science and interprets consumer data accurately.

Things to Consider When Choosing a College Major

  • What makes you happy? Basically, what do you find exciting and consistently interesting? A passing hobby is all well and good, but when you're choosing your college major, how you decide will determine the path your life will take. If you choose based on how much money you think you will be able to make, rather than going with a field you find interesting, you run the risk of winding up with a lower-paying job than you expected, doing work you don't even enjoy. That's no life for anyone. So, please, be careful and considerate of your future when making this most important selection. Determine where your skills lie, what you're naturally drawn to, and find the right balance of enjoyment and occupational success for your life.
  • Set a desired net worth or annual income. While you'll want to choose a major based on your personal interests, it is important to keep in mind how much you might be able to make in that industry. For the best balance of potential income and general job contentment, make a list of at least three possible majors and understand the pros and cons of each before making your final decision.
  •  Which college best suits your future plans? If you're looking into a specific field, such as marketing, some schools may specialize in your chosen field. Choosing the right college is just as important as choosing the right major. Make a list of everything you'd like to get out of your courses and compare and contrasts colleges which offer those key concepts.

More College Major Choices

  • Computer Science: 

In today's technologically advanced world, the field of computer science is continuously blossoming. Choosing this as your major will land you jobs like software developer, computer programmer, or a systems analyst, among many others. Common skillsets for people occupied in this field are critical thinking and analytical skills, strategic thinking, time management, and web design skills.

  • Business:

Those who major in business will find themselves at an immediate advantage. This major has been one of the most popular, providing people with occupations such as accountants, financial analysts, management consultants and many more. A practical mind and strong organizational skills are key to success in this field.

  • Psychology:

Understanding the way the human mind works has been a draw to theorists and philosophists, dreamers, and thinkers for eons.  When you choose to major in psychology, you'll join the field of great theologians and philosophers such as Plato, Tversky, and René Descartes. Those who choose this field for their major typically have an inherent desire to obtain a deeper understanding of the human psyche and are not easily overwhelmed by convoluted texts and statistical data analysis.

  • Chemical Engineering:

Many who choose this as their major will look forward to learning about the molecular structures of bioorganisms and how to modify and/or incorporate them in various ways. A strong background in chemical science and biology is likely to lead one to pick chemical engineering as their major. You also need great math skills and an ease of understanding complicated formulas to be successful in this field.

Making a Decision On a Major:

All of these majors and more are viable options for any who deem themselves fit for their chosen industry.  Of course, taking the potential average salary for each possible major will play a large role in your overall decision. There is an over-abundance of information available on the web, and it can get a bit daunting at times. That's when you fall back to what you know. Understanding what your strengths and weakness are and what makes you truly happy in an occupational setting will be the key to your future success. It's easy to underestimate the importance of having an element of enjoyment in your career. After all, it's called a ‘job', right? Of course, we all have a job to do, and it's not always going to be the most fun thing in the world. Which is why choosing a career path that's in line with your hobbies and natural skill set is so crucial to the overall quality of your life.

Continued Thoughts

Is marketing a good major? In the end, it is up to you to decide. We use marketing all day every day. If you were to personally ask me “is marketing a good major?” I would say absolutely if you are going to use it in the digital market. Everything happens through the web and it is only growing. Old school marketing can still work, but online marketing is where it is at.

The Degree Required For Online Marketing

That is the trick, there is no required degree for online marketing. There are training course and suggesting reading and studying I would do, but you don't need a degree. Some of our best hires don't have any kind of college degree at all. I'm not saying having a marketing degree wouldn't help, but it is not required. It would look good however for an employer to see. It just shows that you are dedicated and can follow through.

Thank you for reading our article on “is marketing a good major”. If you are looking into online marking be sure to reach out to us and ask what kind of required training we might suggest to assist in your future career or marketing major. There are never enough good marketers out there, so we hope you will be the next!

Local Marketing Guide For Plumbers

You can always count on our passion for helping small-and-medium-size companies grow as we have been over the last decade. The great news is that we have worked with so many diverse companies, that we are confident that we have a firm understanding of what will work for your small business. You can trust us to help grow your business today, tomorrow and far into the future.

Understanding the Modern Sales Funnel

As consumers increasingly become tied to their smartphones and their computers, tablets and other web-connected devices, the sales funnel is no longer linear. Instead, it runs in a loop pattern with buyers possibly passing in and out of various stages numerous times. The stages are very similar, however, to those of the past. The funnel includes:
Awareness Customers become aware of a solution to a problem they are experiencing
Interest Consumer researches company
Evaluation Consumer evaluates possible solutions
Decision Consumer chooses the best company and contacts them
Purchase Consumer agrees to services
Reevaluation Consumer decides if they made a good choice
Review Consumer decides if they made a good choice.
Repurchase Consumer hires services again.

Let's take a look at a real-life example. John has been remodeling his bathroom, and he has decided that some pipes need to be moved.
Awareness John knows that he does not have the technical knowledge to move the pipes himself
Interest  John researches local plumbers
Evaluation  John looks at websites and narrows down his options
Decision  John decides that your company is the best one
Purchase  You go to John's and do the work. You get paid and leave.
Reevaluation  John is thrilled by your customer service and the work done
Review  John tells his friends on Facebook about your company
Repurchase  John has a clogged kitchen sink and calls your company again

Connecting with customers at each step of the buyers funnel ensures that you have less downtime, more repeat customers, and a better chance of customers referring you to friends.

In order for your marketing efforts to be successful, you must recognize what digital marketing facets your clients are using at each part of the loop.

Keep Your Workers Busy by Using These Digital Marketing Channels for Plumbers

Studies show that over 97 percent of customers go online to find a plumber.

Pay-per-lead sites and directories: While joining local directories like the local chamber of commerce can pay dividends, we are generally cautious of other pay-per-lead sites. Learn why we caution plumbers about using some of these sites like Angie's List, Yelp, HomeAdvisor and more.

Search marketing: Increase your visibility by using paid search marketing to increase the likelihood of people seeing your site when viewing search engine result pages

Pay-per-click marketing: These programs require you to pay a fee when someone clicks on your ad. They can be highly effective in the right market.

Website: Every company should have a website as over 30 percent of customers will not consider using a business that does not have one, and 63 percent of customers prefer this method to first engage with a company. If you operate in different cities, every city should have a dedicated page or website. Each of your services may also need its own page.

Social media marketing: Facebook, Twitter, Pinterest, Instagram, and other social media channels can be highly effective through organic posts along with paid ads on some of these platforms. Over 70 percent of consumers expect a company that they are considering to be active on social media.

Email marketing: Plumbers can often use emails to raise awareness of their company, solicit reviews and for other reasons.

Video marketing: Showing customers how to do simple plumbing tasks like unclogging a toilet or turning off the main water until you arrive can be effective. Video marketing will soon be over 80 percent of content marketing.

Recruitment marketing: Let us show you how to attract the best employees through your online presence.

Customer service: Harness the power of great customer service to grow your company.

Reviews: With over 85 percent of customers trusting online reviews as much as they do if a personal friend made the recommendation, let us show you the power of reviews.

Get Listed on the First Page of Search Engine Result Pages (SERP)

Over 93 percent of customers turn to the internet when they are looking for a plumber. Most never go beyond the first page when using a search engine. Let us show you how to have your company found there even if it's not your website.

There are now over 17 different ways to be listed on Google's SERP page. While most plumbers will never be found in some of them, there are several where your local plumbing company may be found including:

Local Paks: While Google chooses who gets to appear in this listing of three companies, there is very little doubt that the company with the most positive reviews stands a better chance. Google may also include Google Ad listing in these lists.

Google Ad Listings: Your paid ad can appear above or below organic listings as long as Google finds it relevant to the user's search engine ranking.

Google My Business: If a potential customer enters your business name into the search engine, then this box will appear. It contains your address, your phone number and other details. It also offers users the chance to see your Google reviews.

Do You Own A Plumbing Business And Need Help?

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