Website SEO Tips For Startups
Search engine optimization can either make or break your company. Studies show that your potential customers search Google first when deciding where to eat, what to buy, and the services to use. The websites who position themselves on the first page of Google will naturally see an influx of new customers into their business. The public trusts Google rankings and will generally base major purchasing decisions on them. In order to rank well in Google, it’s critical that you set up your website and domain name correctly in the beginning. Follow these 7 simple steps to increase your chance of success dramatically.
1. Choosing a Company Name:
2. Picking a Domain Name:
3. Strategic Keyword Planning:
4. URL Structure and Planning:
5. Social Media Strategy:
Social media is quickly becoming one of the bigger ranking factors for websites. Social Media shows Google that your website is relevant and prevalent around the internet. Large portions of business owners avoid social media because they fear that their business will be criticized or they don’t know how to put out quality content. The real power in social media comes from the back links you can place in your profile to your website. Our strategy is to set up 30 or more social media accounts and link them to your website. These links from high domain authority properties will help establish trust in your brand. Social media is also great for driving traffic and engagement to your website which is another major ranking factor. If your business can produce interesting content then posting on social media can help. Google is measuring this engagement and factoring it into their ranking algorithm.
6. Keyword Density and On Page Strategy:
7. Off-Page Strategy and Anchor Text:
The biggest ranking factors for Google are the ones website owners cannot control. When a website links to your site this is considered a backlink. You can think of a back link like a vote, and the more votes you have the higher your website will rank. One must also consider that not all backlinks are the same. Links from bigger and more trusted sites will have far more ranking power than those from new and untrusted sites. In fact, It can actually hurt your site to have other websites with low trust linking to you. As a good rule of thumb, you should only seek out links from sites far bigger and more trusted than your own. Google puts a large amount of weight on the quantity and quality of links coming to your web page and the anchor text used in the links. Anchor text is when a website links to another through the use of words and not a raw URL link. For example, a raw URL link would be www.Winzy.com and an anchor text link would be “Winzy SEO Company.” The anchor or keywords used to link to a website have a huge impact on search rankings. Website owners should seek to have a diverse website anchor text with a little redundancy on the exact keywords you're looking to rank for. For example, if your target keyword is “Bend video production” then the best strategy would be to have your top 2-3 highest power links contain that exact anchor text. The problem being it can be very difficult to get high-quality anchor text backlinks. This is why many website owners choose to higher a search engine optimization company to acquire such links.
The proceeding 7-steps are the foundation of website SEO. All 7 concepts are taken into consideration by the Google Algorithm and your website is ranked accordingly. There are potentially thousands of other ranking factors, but these are the primary ones. In most small to medium difficulty local markets, this could be enough to rank your website near the top of Google. As you move into more difficult keywords it will take these as well as many other tactics to get a #1 Google rankings.